---
title: "Lezyne: search popularity in New Zealand"
description: "Lezyne makes GPS bike computers and cycling accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/lezyne"
publisher: "Brandwave"
---

# Lezyne: search popularity in New Zealand

Lezyne makes GPS bike computers and cycling accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lezyne
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among GPS cycling computer brands**: 0.56%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| GPS cycling computer brands | 4 | 0.56% | 90 |
| Bike light brands | 2 | 22.7% | 100 |
| Bike pump brands | 3 | 23.3% | 100 |

- [GPS cycling computer brands](/demand/nz/categories/nz-gps-cycling-computer-brands)
- [Bike light brands](/demand/nz/categories/nz-bike-light-brands)
- [Bike pump brands](/demand/nz/categories/nz-bike-pump-brands)

## Top GPS cycling computer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lezyne did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Garmin | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Wahoo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Hammerhead | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Bryton | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Lezyne | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about GPS cycling computer brands

- Asked ChatGPT "Which GPS cycling computer brand should I buy in New Zealand?": 1. Garmin, 2. Wahoo, 3. Bryton, 4. Hammerhead
- Asked ChatGPT "What are the best GPS cycling computer brands in New Zealand?": 1. Garmin, 2. Wahoo, 3. Hammerhead, 4. Bryton
- Asked ChatGPT "What's the best GPS cycling computer brand in New Zealand for ride data?": 1. Garmin, 2. Wahoo, 3. Hammerhead
- Searched Google, AI Overview "best bike computer": 1. Garmin, 2. Hammerhead, 3. Wahoo
- Searched Google, AI Overview "bike computer waterproof": 1. Garmin, 2. Wahoo

Not named in any answer: Lezyne.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Lezyne changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Lezyne in New Zealand fell from 130 to 100.
- Across the 12 months ending September 2026, Lezyne’s share of searches among GPS cycling computer brands in New Zealand held steady, from 0.67% to 0.56%.
- Across the 12 months ending September 2026, Lezyne’s share of searches among bike light brands in New Zealand decreased from 31.7% to 22.7%.
- Across the 12 months ending September 2026, Lezyne’s share of searches among bike light brands in New Zealand peaked at 34.1% in November 2025 and was lowest at 9.6% in May 2026.
- Across the 12 months ending September 2026, Lezyne’s share of searches among bike pump brands in New Zealand decreased from 28.3% to 23.3%.
- Across the 12 months ending September 2026, Lezyne’s share of searches among bike pump brands in New Zealand peaked at 31.4% in March 2026 and was lowest at 18.6% in August 2026.

## How did search popularity change for New Zealand GPS cycling computer brands in September 2026?

- In September 2026, Garmin gained share of searches among GPS cycling computer brands in New Zealand, from 90% to 91.5%.
- In September 2026, Wahoo lost share of searches among GPS cycling computer brands in New Zealand, from 6.2% to 5.1%.
- In September 2026, Hammerhead lost share of searches among GPS cycling computer brands in New Zealand, from 3.2% to 2.7%.
- Estimated monthly branded searches for Lezyne in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

## How did search popularity change for New Zealand bike light brands in September 2026?

- In September 2026, Exposure overtook Magicshine to rank 4th among bike light brands in New Zealand, with 15.9% of the searches.
- In September 2026, Lezyne gained share of searches among bike light brands in New Zealand, from 18.6% to 22.7%.
- In September 2026, Cateye gained share of searches among bike light brands in New Zealand, from 16.3% to 18.2%.
- In September 2026, Knog lost share of searches among bike light brands in New Zealand, from 37.2% to 31.8%.
- In September 2026, Magicshine lost share of searches among bike light brands in New Zealand, from 16.3% to 11.4%.

## How did search popularity change for New Zealand bike pump brands in September 2026?

- In September 2026, Topeak gained share of searches among bike pump brands in New Zealand, from 30.2% to 34.9%.
- In September 2026, Lezyne gained share of searches among bike pump brands in New Zealand, from 18.6% to 23.3%.
- In September 2026, Silca lost share of searches among bike pump brands in New Zealand, from 51.2% to 41.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | GPS cycling computer brands | 110 | 0.67% | 4 |
| Nov 2025 | GPS cycling computer brands | 110 | 0.56% | 4 |
| Dec 2025 | GPS cycling computer brands | 70 | 0.43% | 4 |
| Jan 2026 | GPS cycling computer brands | 110 | 0.67% | 4 |
| Feb 2026 | GPS cycling computer brands | 90 | 0.55% | 4 |
| Mar 2026 | GPS cycling computer brands | 90 | 0.55% | 4 |
| Apr 2026 | GPS cycling computer brands | 110 | 0.68% | 4 |
| May 2026 | GPS cycling computer brands | 90 | 0.55% | 4 |
| Jun 2026 | GPS cycling computer brands | 90 | 0.65% | 4 |
| Jul 2026 | GPS cycling computer brands | 110 | 0.8% | 4 |
| Aug 2026 | GPS cycling computer brands | 70 | 0.43% | 4 |
| Sep 2026 | GPS cycling computer brands | 90 | 0.56% | 4 |
| Oct 2025 | Bike light brands | 130 | 31.7% | 2 |
| Nov 2025 | Bike light brands | 140 | 34.1% | 1 |
| Dec 2025 | Bike light brands | 90 | 26.5% | 2 |
| Jan 2026 | Bike light brands | 130 | 29.5% | 2 |
| Feb 2026 | Bike light brands | 110 | 18% | 2 |
| Mar 2026 | Bike light brands | 160 | 20.5% | 2 |
| Apr 2026 | Bike light brands | 130 | 11.8% | 3 |
| May 2026 | Bike light brands | 110 | 9.6% | 3 |
| Jun 2026 | Bike light brands | 100 | 16.4% | 3 |
| Jul 2026 | Bike light brands | 120 | 23.5% | 2 |
| Aug 2026 | Bike light brands | 80 | 18.6% | 2 |
| Sep 2026 | Bike light brands | 100 | 22.7% | 2 |
| Oct 2025 | Bike pump brands | 130 | 28.3% | 3 |
| Nov 2025 | Bike pump brands | 140 | 25.9% | 2 |
| Dec 2025 | Bike pump brands | 90 | 22.5% | 3 |
| Jan 2026 | Bike pump brands | 130 | 27.7% | 3 |
| Feb 2026 | Bike pump brands | 110 | 28.2% | 3 |
| Mar 2026 | Bike pump brands | 160 | 31.4% | 3 |
| Apr 2026 | Bike pump brands | 130 | 27.7% | 3 |
| May 2026 | Bike pump brands | 110 | 25.6% | 3 |
| Jun 2026 | Bike pump brands | 100 | 25% | 3 |
| Jul 2026 | Bike pump brands | 120 | 27.3% | 3 |
| Aug 2026 | Bike pump brands | 80 | 18.6% | 3 |
| Sep 2026 | Bike pump brands | 100 | 23.3% | 3 |

## How are Lezyne’s branded searches counted?

Brandwave collects information about searches that people make online using Lezyne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lezyne”
- “lezyne bike pump”

## Which GPS cycling computer brands compete with Lezyne?

- [Garmin](/demand/nz/brands/garmin): Head-to-head: /demand/nz/compare/garmin-vs-lezyne
- [Wahoo](/demand/nz/brands/wahoo): Head-to-head: /demand/nz/compare/lezyne-vs-wahoo
- [Hammerhead](/demand/nz/brands/hammerhead-cycling): Head-to-head: /demand/nz/compare/hammerhead-cycling-vs-lezyne
- [Bryton](/demand/nz/brands/bryton): Head-to-head: /demand/nz/compare/bryton-vs-lezyne

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lezyne: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/lezyne

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lezyne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
