--- title: "Lexar: search popularity in New Zealand" description: "Lexar is memory card brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/lexar" publisher: "Brandwave" --- # Lexar: search popularity in New Zealand Lexar is memory card brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lexar - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among storage drive and memory card brands**: 0.05% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Storage drive and memory card brands | 8 | 0.05% | 140 | - [Storage drive and memory card brands](/demand/nz/categories/nz-storage-drive-brands) ## Top storage drive and memory card brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lexar was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lexar is the seventh most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung SSD | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | SanDisk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kingston | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Western Digital | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Noel Leeming | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Seagate | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Lexar | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Crucial | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about storage drive and memory card brands - Asked ChatGPT "Which storage drive and memory card brand should I buy in New Zealand?": 1. Samsung SSD, 2. Kingston, 3. SanDisk, 4. Lexar, 5. Seagate, 6. Noel Leeming - Asked ChatGPT "What are the best storage drive and memory card brands in New Zealand?": 1. Samsung SSD, 2. SanDisk, 3. Western Digital, 4. Lexar, 5. Kingston, 6. Seagate - Asked ChatGPT "What's the best storage drive and memory card brand in New Zealand for files and photos?": 1. Samsung SSD, 2. Kingston, 3. SanDisk - Searched Google, AI Overview "memory card nz": 1. Noel Leeming, 2. Kingston, 3. SanDisk - Searched Google, AI Overview "storage drive brands nz": 1. Samsung SSD, 2. Western Digital, 3. Seagate, 4. SanDisk, 5. Crucial Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Lexar changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lexar in New Zealand rose from 90 to 140. - Across the 12 months ending September 2026, Lexar’s share of searches among storage drive and memory card brands in New Zealand held steady, from 0.03% to 0.05%. ## How did search popularity change for New Zealand storage drive and memory card brands in September 2026? - Estimated monthly branded searches for Lexar in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026. - Estimated monthly branded searches for SanDisk in New Zealand rose 46.3% over 12 measured months, from 9.5K to 13.8K in September 2026. - Estimated monthly branded searches for Crucial in New Zealand rose 15.4% over 12 measured months, from 130 to 150 in September 2026. - Estimated monthly branded searches for Western Digital in New Zealand fell 17.8% over 12 measured months, from 450 to 370 in September 2026. - Estimated monthly branded searches for Noel Leeming in New Zealand fell 17.6% over 12 measured months, from 329K to 271K in September 2026. - Estimated monthly branded searches for Kingston in New Zealand fell 11.1% over 12 measured months, from 180 to 160 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Storage drive and memory card brands | 90 | 0.03% | 8 | | Nov 2025 | Storage drive and memory card brands | 70 | 0.01% | 8 | | Dec 2025 | Storage drive and memory card brands | 90 | 0.02% | 8 | | Jan 2026 | Storage drive and memory card brands | 70 | 0.02% | 8 | | Feb 2026 | Storage drive and memory card brands | 70 | 0.02% | 8 | | Mar 2026 | Storage drive and memory card brands | 90 | 0.03% | 8 | | Apr 2026 | Storage drive and memory card brands | 70 | 0.02% | 8 | | May 2026 | Storage drive and memory card brands | 50 | 0.02% | 8 | | Jun 2026 | Storage drive and memory card brands | 50 | 0.02% | 8 | | Jul 2026 | Storage drive and memory card brands | 70 | 0.02% | 8 | | Aug 2026 | Storage drive and memory card brands | 140 | 0.05% | 8 | | Sep 2026 | Storage drive and memory card brands | 140 | 0.05% | 8 | ## How are Lexar’s branded searches counted? Brandwave collects information about searches that people make online using Lexar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lexar” ## Which storage drive and memory card brands compete with Lexar? - [Noel Leeming](/demand/nz/brands/noel-leeming) - [SanDisk](/demand/nz/brands/sandisk) - [Seagate](/demand/nz/brands/seagate): Head-to-head: /demand/nz/compare/lexar-vs-seagate - [Samsung SSD](/demand/nz/brands/samsung-ssd): Head-to-head: /demand/nz/compare/lexar-vs-samsung-ssd - [Western Digital](/demand/nz/brands/western-digital): Head-to-head: /demand/nz/compare/lexar-vs-western-digital - [Kingston](/demand/nz/brands/kingston): Head-to-head: /demand/nz/compare/kingston-vs-lexar - [Crucial](/demand/nz/brands/crucial): Head-to-head: /demand/nz/compare/crucial-vs-lexar ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lexar: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/lexar This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lexar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.