--- title: "Leukoplast: search popularity in New Zealand" description: "Leukoplast makes plasters and wound dressings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/leukoplast" publisher: "Brandwave" --- # Leukoplast: search popularity in New Zealand Leukoplast makes plasters and wound dressings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Leukoplast - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among plaster and first aid brands**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Plaster and first aid brands | 5 | 1.7% | 300 | - [Plaster and first aid brands](/demand/nz/categories/nz-first-aid-brands) ## Top plaster and first aid brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Leukoplast was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Leukoplast is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Elastoplast | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Band-Aid | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | St John | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Nexcare | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Leukoplast | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Betadine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plaster and first aid brands - Asked ChatGPT "Which plaster and first aid brand should I buy in New Zealand?": 1. Elastoplast, 2. Band-Aid, 3. St John, 4. Nexcare - Asked ChatGPT "What are the best plaster and first aid brands in New Zealand?": 1. Elastoplast, 2. Band-Aid, 3. Nexcare, 4. Leukoplast - Asked ChatGPT "What's the best plaster and first aid brand in New Zealand for a home first aid kit?": 1. Elastoplast, 2. St John, 3. Band-Aid, 4. Nexcare - Searched Google, AI Overview "first aid supplies nz": 1. St John - Searched Google, AI Overview "home first aid kit": 1. St John Not named in any answer: Betadine. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Leukoplast changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Leukoplast in New Zealand rose from 270 to 300. - Across the 12 months ending September 2026, Leukoplast’s share of searches among plaster and first aid brands in New Zealand held steady, from 1.6% to 1.7%. ## How did search popularity change for New Zealand plaster and first aid brands in September 2026? - In September 2026, Leukoplast overtook Nexcare to rank 5th among plaster and first aid brands in New Zealand, with 1.7% of the searches. - Band-Aid’s share of searches among plaster and first aid brands in New Zealand has gained ground for 3 months in a row, from 12.6% to 15.2% in September 2026. - St John’s share of searches among plaster and first aid brands in New Zealand has lost ground for 3 months in a row, from 60.4% to 55.5% in September 2026. - Estimated monthly branded searches for Nexcare in New Zealand rose 31.8% over 12 measured months, from 220 to 290 in September 2026. - Estimated monthly branded searches for Elastoplast in New Zealand rose 27% over 12 measured months, from 630 to 800 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Plaster and first aid brands | 270 | 1.6% | 5 | | Nov 2025 | Plaster and first aid brands | 280 | 1.6% | 5 | | Dec 2025 | Plaster and first aid brands | 230 | 1.4% | 5 | | Jan 2026 | Plaster and first aid brands | 250 | 1.5% | 6 | | Feb 2026 | Plaster and first aid brands | 250 | 1.5% | 6 | | Mar 2026 | Plaster and first aid brands | 310 | 1.8% | 5 | | Apr 2026 | Plaster and first aid brands | 250 | 1.5% | 5 | | May 2026 | Plaster and first aid brands | 260 | 1.5% | 5 | | Jun 2026 | Plaster and first aid brands | 230 | 1.4% | 6 | | Jul 2026 | Plaster and first aid brands | 240 | 1.4% | 6 | | Aug 2026 | Plaster and first aid brands | 210 | 1.2% | 6 | | Sep 2026 | Plaster and first aid brands | 300 | 1.7% | 5 | ## How are Leukoplast’s branded searches counted? Brandwave collects information about searches that people make online using Leukoplast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “leukoplast” - “leukoplast plaster” - “leukoplast sleek” - “leukoplast strong” - “leukoplast tape” - “plaster leukoplast” ## Which plaster and first aid brands compete with Leukoplast? - [St John](/demand/nz/brands/st-john): Head-to-head: /demand/nz/compare/leukoplast-vs-st-john - [Betadine](/demand/nz/brands/betadine): Head-to-head: /demand/nz/compare/betadine-vs-leukoplast - [Band-Aid](/demand/nz/brands/band-aid): Head-to-head: /demand/nz/compare/band-aid-vs-leukoplast - [Elastoplast](/demand/nz/brands/elastoplast): Head-to-head: /demand/nz/compare/elastoplast-vs-leukoplast - [Nexcare](/demand/nz/brands/nexcare): Head-to-head: /demand/nz/compare/leukoplast-vs-nexcare ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Leukoplast: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/leukoplast This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/leukoplast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.