--- title: "Les Mills: search popularity and Share of Search in New Zealand" description: "New Zealand fitness clubs with group classes and gym facilities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/les-mills" publisher: "Brandwave" --- # Les Mills: search popularity and Share of Search in New Zealand New Zealand fitness clubs with group classes and gym facilities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Les Mills - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among fitness apps**: 61.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fitness apps | 1 | 61.1% | 25.4K | | Gym and fitness club brands | 3 | 12.7% | 25.4K | - [Fitness apps](/demand/nz/categories/nz-fitness-apps) - [Gym and fitness club brands](/demand/nz/categories/gym-and-fitness-clubs) ## How has branded search demand for Les Mills changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Les Mills in New Zealand fell from 35.1K to 25.4K. - Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among fitness apps in New Zealand decreased from 65% to 61.1%. - Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among fitness apps in New Zealand peaked at 70.5% in June 2026 and was lowest at 60.7% in February 2026. - Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among gym and fitness club brands in New Zealand decreased from 17.4% to 12.7%. - Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among gym and fitness club brands in New Zealand peaked at 20.7% in June 2026 and was lowest at 12.1% in December 2025. - Across the 11 months ending August 2026, Les Mills fell from 2nd to 3rd among gym and fitness club brands in New Zealand. ## How did search popularity change for New Zealand fitness apps in August 2026? - In August 2026, Strava gained estimated Share of Search among fitness apps in New Zealand, from 19.6% to 23.4%. - In August 2026, Les Mills lost estimated Share of Search among fitness apps in New Zealand, from 63.2% to 61.1%. - In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps in New Zealand, from 11.1% to 9.6%. - Estimated monthly branded searches for Centr in New Zealand rose 11.1% over 11 measured months, from 360 to 400 in August 2026. - Estimated monthly branded searches for Peloton in New Zealand fell 24.8% over 11 measured months, from 2.5K to 1.9K in August 2026. ## How did search popularity change for New Zealand gym and fitness club brands in August 2026? - In August 2026, Anytime Fitness overtook Les Mills to rank 2nd among gym and fitness club brands in New Zealand, at 13.7%. - In August 2026, CityFitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 42.6% to 45.6%. - In August 2026, Flex Fitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 8.5% to 9.1%. - In August 2026, Les Mills lost estimated Share of Search among gym and fitness club brands in New Zealand, from 14.6% to 12.7%. - In August 2026, Snap Fitness lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.4% to 7.4%. - In August 2026, Jetts lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.3% to 7.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fitness apps | 35.1K | 65% | 1 | | Nov 2025 | Fitness apps | 29.8K | 64.6% | 1 | | Dec 2025 | Fitness apps | 24.6K | 63.1% | 1 | | Jan 2026 | Fitness apps | 35.7K | 61.3% | 1 | | Feb 2026 | Fitness apps | 29.9K | 60.7% | 1 | | Mar 2026 | Fitness apps | 30.7K | 62.5% | 1 | | Apr 2026 | Fitness apps | 30.4K | 64.7% | 1 | | May 2026 | Fitness apps | 32.2K | 64.7% | 1 | | Jun 2026 | Fitness apps | 40.3K | 70.5% | 1 | | Jul 2026 | Fitness apps | 25.6K | 63.2% | 1 | | Aug 2026 | Fitness apps | 25.4K | 61.1% | 1 | | Sep 2026 | Fitness apps | — | — | — | | Oct 2025 | Gym and fitness club brands | 35.1K | 17.4% | 2 | | Nov 2025 | Gym and fitness club brands | 29.8K | 14.8% | 3 | | Dec 2025 | Gym and fitness club brands | 24.6K | 12.1% | 3 | | Jan 2026 | Gym and fitness club brands | 35.7K | 13.3% | 3 | | Feb 2026 | Gym and fitness club brands | 29.9K | 13.7% | 3 | | Mar 2026 | Gym and fitness club brands | 30.7K | 13.9% | 3 | | Apr 2026 | Gym and fitness club brands | 30.4K | 14.6% | 2 | | May 2026 | Gym and fitness club brands | 32.2K | 17.1% | 2 | | Jun 2026 | Gym and fitness club brands | 40.3K | 20.7% | 2 | | Jul 2026 | Gym and fitness club brands | 25.6K | 14.6% | 2 | | Aug 2026 | Gym and fitness club brands | 25.4K | 12.7% | 3 | | Sep 2026 | Gym and fitness club brands | — | — | — | ## How is Les Mills measured? Brandwave collects information about searches that people make online using Les Mills’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “les mills” - “les mills app” - “les mills fitness” - “les mills gym” - “les mills near me” - “les mills new zealand” - “les mills nz” - “les mills on demand” - “les mills online” - “les mills plus” - “les mills workout” - “lesmills app” - “lesmills co nz” - “lesmills fitness” - “lesmills workout” ## Which fitness apps compete with Les Mills? - [Strava](/demand/nz/brands/strava): Head-to-head: /demand/nz/compare/les-mills-vs-strava - [MyFitnessPal](/demand/nz/brands/myfitnesspal): Head-to-head: /demand/nz/compare/les-mills-vs-myfitnesspal - [Peloton](/demand/nz/brands/peloton): Head-to-head: /demand/nz/compare/les-mills-vs-peloton - [Centr](/demand/nz/brands/centr): Head-to-head: /demand/nz/compare/centr-vs-les-mills - [Sweat](/demand/nz/brands/sweat): Head-to-head: /demand/nz/compare/les-mills-vs-sweat ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Les Mills: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/les-mills This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/les-mills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.