---
title: "Leonardo AI: search popularity and Share of Search in New Zealand"
description: "Leonardo AI is an AI image generator used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/leonardo-ai"
publisher: "Brandwave"
---

# Leonardo AI: search popularity and Share of Search in New Zealand

Leonardo AI is an AI image generator used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Leonardo AI
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among AI image generators**: 16.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI image generators | 3 | 16.2% | 2K |

- [AI image generators](/demand/nz/categories/nz-ai-image-generators)

## How has branded search demand for Leonardo AI changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Leonardo AI in New Zealand fell from 2.5K to 2K.
- Across the 11 months ending August 2026, Leonardo AI’s estimated Share of Search among AI image generators in New Zealand decreased from 17.4% to 16.2%.
- Across the 11 months ending August 2026, Leonardo AI’s estimated Share of Search among AI image generators in New Zealand peaked at 19.1% in November 2025 and was lowest at 12.2% in June 2026.
- Across the 11 months ending August 2026, Leonardo AI fell from 2nd to 3rd among AI image generators in New Zealand.

## How did search popularity change for New Zealand AI image generators in August 2026?

- In August 2026, Ideogram overtook Stable Diffusion to rank 4th among AI image generators in New Zealand, at 10.8%.
- In August 2026, Leonardo AI gained estimated Share of Search among AI image generators in New Zealand, from 15.5% to 16.2%.
- In August 2026, Midjourney lost estimated Share of Search among AI image generators in New Zealand, from 37.5% to 35.9%.
- In August 2026, Stable Diffusion lost estimated Share of Search among AI image generators in New Zealand, from 9% to 7.9%.
- Estimated monthly branded searches for Adobe Firefly in New Zealand rose 84.3% over 11 measured months, from 2K to 3.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI image generators | 2.5K | 17.4% | 2 |
| Nov 2025 | AI image generators | 2.5K | 19.1% | 2 |
| Dec 2025 | AI image generators | 2K | 18.9% | 2 |
| Jan 2026 | AI image generators | 2K | 17.7% | 2 |
| Feb 2026 | AI image generators | 1.7K | 15.2% | 3 |
| Mar 2026 | AI image generators | 2K | 13.5% | 3 |
| Apr 2026 | AI image generators | 2K | 14.3% | 3 |
| May 2026 | AI image generators | 2.1K | 14.5% | 3 |
| Jun 2026 | AI image generators | 1.7K | 12.2% | 3 |
| Jul 2026 | AI image generators | 1.9K | 15.5% | 3 |
| Aug 2026 | AI image generators | 2K | 16.2% | 3 |
| Sep 2026 | AI image generators | — | — | — |

## How is Leonardo AI measured?

Brandwave collects information about searches that people make online using Leonardo AI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “leonardo ai”
- “leonardo ai ai art”
- “leonardo ai image generator”
- “leonardo ai near me”
- “leonardoai”

## Which AI image generators compete with Leonardo AI?

- [Midjourney](/demand/nz/brands/midjourney): Head-to-head: /demand/nz/compare/leonardo-ai-vs-midjourney
- [Adobe Firefly](/demand/nz/brands/adobe-firefly): Head-to-head: /demand/nz/compare/adobe-firefly-vs-leonardo-ai
- [Ideogram](/demand/nz/brands/ideogram): Head-to-head: /demand/nz/compare/ideogram-vs-leonardo-ai
- [Stable Diffusion](/demand/nz/brands/stable-diffusion): Head-to-head: /demand/nz/compare/leonardo-ai-vs-stable-diffusion

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Leonardo AI: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/leonardo-ai

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/leonardo-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.