--- title: "Lenz: search popularity in New Zealand" description: "Lenz makes heated gloves and socks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/lenz" publisher: "Brandwave" --- # Lenz: search popularity in New Zealand Lenz makes heated gloves and socks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lenz - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among heated gloves brands**: 0.13% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Heated gloves brands | 4 | 0.13% | 10 | - [Heated gloves brands](/demand/nz/categories/nz-heated-gloves-brands) ## Top heated gloves brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lenz was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lenz is the most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lenz | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Therm-ic | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Milwaukee | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about heated gloves brands - Asked ChatGPT "Which heated gloves brand should I buy in New Zealand?": 1. Lenz, 2. Therm-ic - Asked ChatGPT "What are the best heated gloves brands in New Zealand?": 1. Therm-ic, 2. Lenz, 3. Milwaukee - Asked ChatGPT "What's the best heated gloves brand in New Zealand for cold weather?": 1. Lenz, 2. Therm-ic - Searched Google, AI Overview "heated gloves nz": 1. Lenz - Searched Google, AI Overview "battery heated gloves": named none of the brands we track Not named in any answer: DeWalt. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Lenz changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lenz in New Zealand held steady at 10. - Across the 12 months ending September 2026, Lenz’s share of searches among heated gloves brands in New Zealand held steady, from 0.16% to 0.13%. ## How did search popularity change for New Zealand heated gloves brands in September 2026? - In September 2026, DeWalt gained share of searches among heated gloves brands in New Zealand, from 56.8% to 62.5%. - In September 2026, Milwaukee lost share of searches among heated gloves brands in New Zealand, from 42.7% to 37%. - Estimated monthly branded searches for Therm-ic in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Heated gloves brands | 10 | 0.16% | 4 | | Nov 2025 | Heated gloves brands | 10 | 0.12% | 4 | | Dec 2025 | Heated gloves brands | 10 | 0.15% | 4 | | Jan 2026 | Heated gloves brands | 10 | 0.17% | 4 | | Feb 2026 | Heated gloves brands | 10 | 0.15% | 4 | | Mar 2026 | Heated gloves brands | 0 | 0% | 4 | | Apr 2026 | Heated gloves brands | 10 | 0.16% | 4 | | May 2026 | Heated gloves brands | 20 | 0.28% | 4 | | Jun 2026 | Heated gloves brands | 10 | 0.12% | 4 | | Jul 2026 | Heated gloves brands | 30 | 0.43% | 4 | | Aug 2026 | Heated gloves brands | 10 | 0.11% | 4 | | Sep 2026 | Heated gloves brands | 10 | 0.13% | 4 | ## How are Lenz’s branded searches counted? Brandwave collects information about searches that people make online using Lenz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lenz heated gloves” ## Which heated gloves brands compete with Lenz? - [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/dewalt-vs-lenz - [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/lenz-vs-milwaukee - [Therm-ic](/demand/nz/brands/therm-ic): Head-to-head: /demand/nz/compare/lenz-vs-therm-ic ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lenz: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/lenz This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lenz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.