---
title: "Lending Crowd: search popularity and Share of Search in New Zealand"
description: "Lending Crowd lends to small businesses in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/lending-crowd"
publisher: "Brandwave"
---

# Lending Crowd: search popularity and Share of Search in New Zealand

Lending Crowd lends to small businesses in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lending Crowd
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among business lenders**: 1.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Business lenders | 3 | 1.3% | 230 |

- [Business lenders](/demand/nz/categories/nz-business-lenders)

## How has branded search demand for Lending Crowd changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lending Crowd in New Zealand fell from 400 to 230.
- Across the 11 months ending August 2026, Lending Crowd’s estimated Share of Search among business lenders in New Zealand decreased from 2.2% to 1.3%.
- Across the 11 months ending August 2026, Lending Crowd’s estimated Share of Search among business lenders in New Zealand peaked at 2.3% in December 2025 and was lowest at 1.2% in June 2026.

## How did search popularity change for New Zealand business lenders in August 2026?

- In August 2026, Prospa gained estimated Share of Search among business lenders in New Zealand, from 10.9% to 12.5%.
- In August 2026, Heartland Bank lost estimated Share of Search among business lenders in New Zealand, from 87.8% to 86.1%.
- Estimated monthly branded searches for Lending Crowd in New Zealand fell 42.5% over 11 measured months, from 400 to 230 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Business lenders | 400 | 2.2% | 3 |
| Nov 2025 | Business lenders | 370 | 2.1% | 3 |
| Dec 2025 | Business lenders | 320 | 2.3% | 3 |
| Jan 2026 | Business lenders | 370 | 2.1% | 3 |
| Feb 2026 | Business lenders | 350 | 2% | 3 |
| Mar 2026 | Business lenders | 300 | 1.7% | 3 |
| Apr 2026 | Business lenders | 260 | 1.5% | 3 |
| May 2026 | Business lenders | 320 | 1.8% | 3 |
| Jun 2026 | Business lenders | 300 | 1.2% | 3 |
| Jul 2026 | Business lenders | 210 | 1.2% | 3 |
| Aug 2026 | Business lenders | 230 | 1.3% | 3 |
| Sep 2026 | Business lenders | — | — | — |

## How is Lending Crowd measured?

Brandwave collects information about searches that people make online using Lending Crowd’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lending crowd”
- “lending crowd nz”
- “lendingcrowd”
- “lendingcrowd nz”

## Which business lenders compete with Lending Crowd?

- [Heartland Bank](/demand/nz/brands/heartland-bank): Head-to-head: /demand/nz/compare/heartland-bank-vs-lending-crowd
- [Prospa](/demand/nz/brands/prospa): Head-to-head: /demand/nz/compare/lending-crowd-vs-prospa
- [Banjo Loans](/demand/nz/brands/banjo-loans): Head-to-head: /demand/nz/compare/banjo-loans-vs-lending-crowd

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lending Crowd: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lending-crowd

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lending-crowd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.