---
title: "lemlist: search popularity and Share of Search in New Zealand"
description: "A multichannel prospecting tool for personalised cold email and LinkedIn outreach. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/lemlist"
publisher: "Brandwave"
---

# lemlist: search popularity and Share of Search in New Zealand

A multichannel prospecting tool for personalised cold email and LinkedIn outreach. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: lemlist
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sales engagement and outreach tools**: 12.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sales engagement and outreach tools | 3 | 12.8% | 50 |

- [Sales engagement and outreach tools](/demand/nz/categories/nz-sales-engagement-platforms)

## How has branded search demand for lemlist changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for lemlist in New Zealand fell from 90 to 50.
- Across the 11 months ending August 2026, lemlist’s estimated Share of Search among sales engagement and outreach tools in New Zealand decreased from 17.6% to 12.8%.
- Across the 11 months ending August 2026, lemlist’s estimated Share of Search among sales engagement and outreach tools in New Zealand peaked at 26.2% in February 2026 and was lowest at 12.8% in August 2026.
- Across the 11 months ending August 2026, lemlist fell from 2nd to 3rd among sales engagement and outreach tools in New Zealand.

## How did search popularity change for New Zealand sales engagement and outreach tools in August 2026?

- In August 2026, Instantly overtook lemlist to rank 2nd among sales engagement and outreach tools in New Zealand, at 23.1%.
- In August 2026, Salesloft gained estimated Share of Search among sales engagement and outreach tools in New Zealand, from 5.3% to 7.7%.
- In August 2026, Outreach lost estimated Share of Search among sales engagement and outreach tools in New Zealand, from 63.2% to 56.4%.
- In August 2026, lemlist lost estimated Share of Search among sales engagement and outreach tools in New Zealand, from 18.4% to 12.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sales engagement and outreach tools | 90 | 17.6% | 2 |
| Nov 2025 | Sales engagement and outreach tools | 90 | 20.9% | 3 |
| Dec 2025 | Sales engagement and outreach tools | 50 | 18.5% | 3 |
| Jan 2026 | Sales engagement and outreach tools | 90 | 22.5% | 3 |
| Feb 2026 | Sales engagement and outreach tools | 110 | 26.2% | 3 |
| Mar 2026 | Sales engagement and outreach tools | 110 | 22.9% | 3 |
| Apr 2026 | Sales engagement and outreach tools | 120 | 26.1% | 2 |
| May 2026 | Sales engagement and outreach tools | 110 | 25.6% | 3 |
| Jun 2026 | Sales engagement and outreach tools | 80 | 22.2% | 2 |
| Jul 2026 | Sales engagement and outreach tools | 70 | 18.4% | 2 |
| Aug 2026 | Sales engagement and outreach tools | 50 | 12.8% | 3 |
| Sep 2026 | Sales engagement and outreach tools | — | — | — |

## How is lemlist measured?

Brandwave collects information about searches that people make online using lemlist’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lemlist”
- “lemlist cold email”
- “lemlist near me”

## Which sales engagement and outreach tools compete with lemlist?

- [Outreach](/demand/nz/brands/outreach): Head-to-head: /demand/nz/compare/lemlist-vs-outreach
- [Instantly](/demand/nz/brands/instantly): Head-to-head: /demand/nz/compare/instantly-vs-lemlist
- [Salesloft](/demand/nz/brands/salesloft): Head-to-head: /demand/nz/compare/lemlist-vs-salesloft

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "lemlist: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lemlist

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lemlist. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.