---
title: "Leki: search popularity in New Zealand"
description: "Leki makes trekking poles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/leki"
publisher: "Brandwave"
---

# Leki: search popularity in New Zealand

Leki makes trekking poles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Leki
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among trekking pole brands**: 6.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Trekking pole brands | 2 | 6.8% | 140 |

- [Trekking pole brands](/demand/nz/categories/nz-trekking-pole-brands)

## Top trekking pole brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Leki appeared in all five answers. Leki is the second most recommended of the three.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Black Diamond | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Leki | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Komperdell | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about trekking pole brands

- Asked ChatGPT "Which trekking pole brand should I buy in New Zealand?": 1. Black Diamond, 2. Leki
- Asked ChatGPT "What are the best trekking pole brands in New Zealand?": 1. Black Diamond, 2. Leki, 3. Komperdell
- Asked ChatGPT "What's the best trekking pole brand in New Zealand for hiking and tramping?": 1. Black Diamond, 2. Leki
- Searched Google, AI Overview "trekking poles nz": 1. Leki
- Searched Google, AI Overview "lightweight trekking poles": 1. Black Diamond, 2. Leki

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Leki changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Leki in New Zealand held steady at 140.
- Across the 12 months ending September 2026, Leki’s share of searches among trekking pole brands in New Zealand decreased from 9.6% to 6.8%.
- Across the 12 months ending September 2026, Leki’s share of searches among trekking pole brands in New Zealand peaked at 15.3% in January 2026 and was lowest at 6.8% in September 2026.

## How did search popularity change for New Zealand trekking pole brands in September 2026?

- In September 2026, Black Diamond gained share of searches among trekking pole brands in New Zealand, from 90% to 92.7%.
- In September 2026, Leki lost share of searches among trekking pole brands in New Zealand, from 8.5% to 6.8%.
- In September 2026, Komperdell lost share of searches among trekking pole brands in New Zealand, from 1.4% to 0.49%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Trekking pole brands | 140 | 9.6% | 2 |
| Nov 2025 | Trekking pole brands | 210 | 13.6% | 2 |
| Dec 2025 | Trekking pole brands | 210 | 13.8% | 2 |
| Jan 2026 | Trekking pole brands | 240 | 15.3% | 2 |
| Feb 2026 | Trekking pole brands | 240 | 15.3% | 2 |
| Mar 2026 | Trekking pole brands | 210 | 13.6% | 2 |
| Apr 2026 | Trekking pole brands | 210 | 13.6% | 2 |
| May 2026 | Trekking pole brands | 180 | 10.1% | 2 |
| Jun 2026 | Trekking pole brands | 140 | 8% | 2 |
| Jul 2026 | Trekking pole brands | 180 | 9.9% | 2 |
| Aug 2026 | Trekking pole brands | 180 | 8.5% | 2 |
| Sep 2026 | Trekking pole brands | 140 | 6.8% | 2 |

## How are Leki’s branded searches counted?

Brandwave collects information about searches that people make online using Leki’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “leki”
- “leki trekking poles”

## Which trekking pole brands compete with Leki?

- [Black Diamond](/demand/nz/brands/black-diamond): Head-to-head: /demand/nz/compare/black-diamond-vs-leki
- [Komperdell](/demand/nz/brands/komperdell): Head-to-head: /demand/nz/compare/komperdell-vs-leki

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Leki: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/leki

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/leki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.