---
title: "Leisureline: search popularity in New Zealand"
description: "A New Zealand caravan maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/leisureline"
publisher: "Brandwave"
---

# Leisureline: search popularity in New Zealand

A New Zealand caravan maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Leisureline
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among caravan and motorhome brands**: 7.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Caravan and motorhome brands | 3 | 7.9% | 460 |

- [Caravan and motorhome brands](/demand/nz/categories/nz-caravan-and-motorhome-brands)

## Top caravan and motorhome brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Leisureline was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Leisureline is the third most recommended of the eight.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Jayco | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| TrailLite | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Leisureline | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Hymer | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Swift | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Bürstner | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Avan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Sunliner | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about caravan and motorhome brands

- Asked ChatGPT "Which caravan or motorhome brand should I buy in New Zealand?": 1. TrailLite, 2. Jayco, 3. Leisureline, 4. Swift
- Asked ChatGPT "What are the best caravan and motorhome brands in New Zealand?": 1. TrailLite, 2. Jayco, 3. Leisureline, 4. Hymer, 5. Bürstner, 6. Swift
- Asked ChatGPT "What's the best caravan or motorhome brand in New Zealand for family travel?": 1. Jayco, 2. TrailLite
- Searched Google, AI Overview "motorhome nz": named none of the brands we track

Not named in any answer: Avan and Sunliner.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Leisureline changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Leisureline in New Zealand fell from 600 to 460.
- Across the 12 months ending September 2026, Leisureline’s share of searches among caravan and motorhome brands in New Zealand decreased from 8.6% to 7.9%.
- Across the 12 months ending September 2026, Leisureline’s share of searches among caravan and motorhome brands in New Zealand peaked at 10% in April 2026 and was lowest at 7.4% in December 2025.

## How did search popularity change for New Zealand caravan and motorhome brands in September 2026?

- In September 2026, Jayco gained share of searches among caravan and motorhome brands in New Zealand, from 47.4% to 54%.
- In September 2026, TrailLite lost share of searches among caravan and motorhome brands in New Zealand, from 35% to 28.8%.
- Estimated monthly branded searches for Avan in New Zealand fell 40% over 12 measured months, from 100 to 60 in September 2026.
- Estimated monthly branded searches for Bürstner in New Zealand fell 40% over 12 measured months, from 150 to 90 in September 2026.
- Estimated monthly branded searches for Swift in New Zealand fell 37.1% over 12 measured months, from 350 to 220 in September 2026.
- Estimated monthly branded searches for Leisureline in New Zealand fell 23.3% over 12 measured months, from 600 to 460 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Caravan and motorhome brands | 600 | 8.6% | 3 |
| Nov 2025 | Caravan and motorhome brands | 650 | 9.5% | 3 |
| Dec 2025 | Caravan and motorhome brands | 530 | 7.4% | 3 |
| Jan 2026 | Caravan and motorhome brands | 980 | 9.1% | 3 |
| Feb 2026 | Caravan and motorhome brands | 740 | 9.4% | 3 |
| Mar 2026 | Caravan and motorhome brands | 740 | 9.8% | 3 |
| Apr 2026 | Caravan and motorhome brands | 600 | 10% | 3 |
| May 2026 | Caravan and motorhome brands | 530 | 9.2% | 3 |
| Jun 2026 | Caravan and motorhome brands | 490 | 9.2% | 3 |
| Jul 2026 | Caravan and motorhome brands | 430 | 7.7% | 3 |
| Aug 2026 | Caravan and motorhome brands | 490 | 8.1% | 3 |
| Sep 2026 | Caravan and motorhome brands | 460 | 7.9% | 3 |

## How are Leisureline’s branded searches counted?

Brandwave collects information about searches that people make online using Leisureline’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “leisureline”
- “leisureline caravan”

## Which caravan and motorhome brands compete with Leisureline?

- [Jayco](/demand/nz/brands/jayco): Head-to-head: /demand/nz/compare/jayco-vs-leisureline
- [TrailLite](/demand/nz/brands/traillite): Head-to-head: /demand/nz/compare/leisureline-vs-traillite
- [Swift](/demand/nz/brands/swift-caravans): Head-to-head: /demand/nz/compare/leisureline-vs-swift-caravans
- [Hymer](/demand/nz/brands/hymer): Head-to-head: /demand/nz/compare/hymer-vs-leisureline
- [Bürstner](/demand/nz/brands/burstner): Head-to-head: /demand/nz/compare/burstner-vs-leisureline
- [Avan](/demand/nz/brands/avan)
- [Sunliner](/demand/nz/brands/sunliner)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Leisureline: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/leisureline

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/leisureline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
