--- title: "Leica: search popularity in New Zealand" description: "Leica makes cameras. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/leica-camera" publisher: "Brandwave" --- # Leica: search popularity in New Zealand Leica makes cameras. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Leica - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among film camera brands**: 6.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Film camera brands | 4 | 6.7% | 910 | - [Film camera brands](/demand/nz/categories/nz-film-camera-brands) ## Top film camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Leica was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Leica is the fifth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canon | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Olympus | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Nikon | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Fujifilm | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Leica | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about film camera brands - Asked ChatGPT "Which film camera brand should I buy in New Zealand?": 1. Olympus, 2. Canon, 3. Nikon, 4. Fujifilm - Asked ChatGPT "What are the best film camera brands in New Zealand?": 1. Olympus, 2. Canon, 3. Nikon, 4. Fujifilm, 5. Leica - Asked ChatGPT "What's the best film camera brand in New Zealand for analogue photography?": 1. Canon, 2. Nikon, 3. Olympus, 4. Leica - Searched Google, AI Overview "vintage film camera": 1. Canon, 2. Nikon Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Leica changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Leica in New Zealand rose from 690 to 910. - Across the 12 months ending September 2026, Leica’s share of searches among film camera brands in New Zealand increased from 5.4% to 6.7%. - Across the 12 months ending September 2026, Leica’s share of searches among film camera brands in New Zealand peaked at 8.4% in June 2026 and was lowest at 4.8% in November 2025. ## How did search popularity change for New Zealand film camera brands in September 2026? - In September 2026, Fujifilm gained share of searches among film camera brands in New Zealand, from 39.3% to 41.2%. - In September 2026, Nikon gained share of searches among film camera brands in New Zealand, from 19.3% to 21%. - In September 2026, Leica gained share of searches among film camera brands in New Zealand, from 6% to 6.7%. - In September 2026, Canon lost share of searches among film camera brands in New Zealand, from 34.6% to 30.7%. - Estimated monthly branded searches for Olympus in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Film camera brands | 690 | 5.4% | 4 | | Nov 2025 | Film camera brands | 690 | 4.8% | 4 | | Dec 2025 | Film camera brands | 800 | 5.4% | 4 | | Jan 2026 | Film camera brands | 980 | 7.2% | 4 | | Feb 2026 | Film camera brands | 690 | 6.4% | 4 | | Mar 2026 | Film camera brands | 850 | 6.7% | 4 | | Apr 2026 | Film camera brands | 910 | 7.5% | 4 | | May 2026 | Film camera brands | 910 | 7% | 4 | | Jun 2026 | Film camera brands | 1K | 8.4% | 4 | | Jul 2026 | Film camera brands | 1K | 8.2% | 4 | | Aug 2026 | Film camera brands | 850 | 6% | 4 | | Sep 2026 | Film camera brands | 910 | 6.7% | 4 | ## How are Leica’s branded searches counted? Brandwave collects information about searches that people make online using Leica’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “leica camera” - “leica m6” ## Which film camera brands compete with Leica? - [Fujifilm](/demand/nz/brands/fujifilm): Head-to-head: /demand/nz/compare/fujifilm-vs-leica-camera - [Canon](/demand/nz/brands/canon): Head-to-head: /demand/nz/compare/canon-vs-leica-camera - [Nikon](/demand/nz/brands/nikon): Head-to-head: /demand/nz/compare/leica-camera-vs-nikon - [Olympus](/demand/nz/brands/olympus): Head-to-head: /demand/nz/compare/leica-camera-vs-olympus ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Leica: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/leica-camera This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/leica-camera. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.