---
title: "Leggo's: search popularity and Share of Search in New Zealand"
description: "Leggo's makes pasta sauce sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/leggos"
publisher: "Brandwave"
---

# Leggo's: search popularity and Share of Search in New Zealand

Leggo's makes pasta sauce sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Leggo's
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pasta sauce brands**: 28.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pasta sauce brands | 2 | 28.3% | 1.7K |

- [Pasta sauce brands](/demand/nz/categories/nz-pasta-sauce-brands)

## How has branded search demand for Leggo's changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Leggo's in New Zealand rose from 950 to 1.7K.
- Across the 11 months ending August 2026, Leggo's’ estimated Share of Search among pasta sauce brands in New Zealand decreased from 33.3% to 28.3%.
- Across the 11 months ending August 2026, Leggo's’ estimated Share of Search among pasta sauce brands in New Zealand peaked at 42.3% in November 2025 and was lowest at 21.9% in June 2026.

## How did search popularity change for New Zealand pasta sauce brands in August 2026?

- In August 2026, Dolmio gained estimated Share of Search among pasta sauce brands in New Zealand, from 13.5% to 18.1%.
- In August 2026, Barilla gained estimated Share of Search among pasta sauce brands in New Zealand, from 52% to 53%.
- In August 2026, Leggo's lost estimated Share of Search among pasta sauce brands in New Zealand, from 33.9% to 28.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pasta sauce brands | 950 | 33.3% | 2 |
| Nov 2025 | Pasta sauce brands | 1.2K | 42.3% | 1 |
| Dec 2025 | Pasta sauce brands | 1.3K | 41.8% | 1 |
| Jan 2026 | Pasta sauce brands | 1.1K | 29.6% | 2 |
| Feb 2026 | Pasta sauce brands | 1K | 27% | 2 |
| Mar 2026 | Pasta sauce brands | 1.3K | 31.1% | 2 |
| Apr 2026 | Pasta sauce brands | 1.2K | 31.3% | 2 |
| May 2026 | Pasta sauce brands | 1.4K | 23.1% | 2 |
| Jun 2026 | Pasta sauce brands | 1.3K | 21.9% | 2 |
| Jul 2026 | Pasta sauce brands | 2.1K | 33.9% | 2 |
| Aug 2026 | Pasta sauce brands | 1.7K | 28.3% | 2 |
| Sep 2026 | Pasta sauce brands | — | — | — |

## How is Leggo's measured?

Brandwave collects information about searches that people make online using Leggo's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “leggo's”
- “leggos”
- “leggos bolognese”
- “leggos bolognese sauce”
- “leggos com au”
- “leggos near me”
- “leggos nz”
- “leggos pasta bake”
- “leggos pasta bake sauce”
- “leggos pasta sauce”
- “leggos pesto”
- “leggos pizza sauce”
- “leggos sauce”
- “leggos tomato sauce”

## Which pasta sauce brands compete with Leggo's?

- [Barilla](/demand/nz/brands/barilla): Head-to-head: /demand/nz/compare/barilla-vs-leggos
- [Dolmio](/demand/nz/brands/dolmio): Head-to-head: /demand/nz/compare/dolmio-vs-leggos
- [Raguletto](/demand/nz/brands/raguletto): Head-to-head: /demand/nz/compare/leggos-vs-raguletto
- [Sacla](/demand/nz/brands/sacla): Head-to-head: /demand/nz/compare/leggos-vs-sacla

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Leggo's: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/leggos

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/leggos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.