--- title: "Legendary Black Water Rafting Co: search popularity and Share of Search in New Zealand" description: "Legendary Black Water Rafting Co runs glowworm cave tours in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/legendary-black-water-rafting-co" publisher: "Brandwave" --- # Legendary Black Water Rafting Co: search popularity and Share of Search in New Zealand Legendary Black Water Rafting Co runs glowworm cave tours in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Legendary Black Water Rafting Co - **Owned by**: Waitomo Glowworm Caves - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among glowworm cave tours**: 18.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Glowworm cave tours | 3 | 18.4% | 1.7K | - [Glowworm cave tours](/demand/nz/categories/nz-glowworm-cave-tours) ## How has branded search demand for Legendary Black Water Rafting Co changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Legendary Black Water Rafting Co in New Zealand fell from 2.5K to 1.7K. - Across the 11 months ending August 2026, Legendary Black Water Rafting Co’s estimated Share of Search among glowworm cave tours in New Zealand increased from 16.9% to 18.4%. - Across the 11 months ending August 2026, Legendary Black Water Rafting Co’s estimated Share of Search among glowworm cave tours in New Zealand peaked at 22% in December 2025 and was lowest at 16.9% in October 2025. - Across the 11 months ending August 2026, Legendary Black Water Rafting Co rose from 4th to 3rd among glowworm cave tours in New Zealand. ## How did search popularity change for New Zealand glowworm cave tours in August 2026? - In August 2026, Spellbound overtook Kawiti Glow Worm Caves to rank 2nd among glowworm cave tours in New Zealand, at 30.1%. - In August 2026, Te Anau Glowworm Caves gained estimated Share of Search among glowworm cave tours in New Zealand, from 27.8% to 31.4%. - In August 2026, Kawiti Glow Worm Caves lost estimated Share of Search among glowworm cave tours in New Zealand, from 26.4% to 17.5%. - In August 2026, Legendary Black Water Rafting Co rose from 4th to 3rd among glowworm cave tours in New Zealand. - Estimated monthly branded searches for Waitomo Adventures in New Zealand fell 32.4% over 11 measured months, from 340 to 230 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Glowworm cave tours | 2.5K | 16.9% | 4 | | Nov 2025 | Glowworm cave tours | 3.8K | 19.5% | 4 | | Dec 2025 | Glowworm cave tours | 5.6K | 22% | 3 | | Jan 2026 | Glowworm cave tours | 5.7K | 19.2% | 3 | | Feb 2026 | Glowworm cave tours | 4.6K | 21.3% | 3 | | Mar 2026 | Glowworm cave tours | 3.8K | 19.4% | 4 | | Apr 2026 | Glowworm cave tours | 3.1K | 20.4% | 4 | | May 2026 | Glowworm cave tours | 2K | 19.1% | 4 | | Jun 2026 | Glowworm cave tours | 1.6K | 20.9% | 3 | | Jul 2026 | Glowworm cave tours | 1.7K | 18.5% | 4 | | Aug 2026 | Glowworm cave tours | 1.7K | 18.4% | 3 | | Sep 2026 | Glowworm cave tours | — | — | — | ## How is Legendary Black Water Rafting Co measured? Brandwave collects information about searches that people make online using Legendary Black Water Rafting Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “legendary black water rafting co” - “the legendary black water rafting co reviews” - “the legendary black water rafting co tickets” ## Which glowworm cave tours compete with Legendary Black Water Rafting Co? - [Te Anau Glowworm Caves](/demand/nz/brands/te-anau-glowworm-caves): Head-to-head: /demand/nz/compare/legendary-black-water-rafting-co-vs-te-anau-glowworm-caves - [Spellbound](/demand/nz/brands/spellbound): Head-to-head: /demand/nz/compare/legendary-black-water-rafting-co-vs-spellbound - [Kawiti Glow Worm Caves](/demand/nz/brands/kawiti-glow-worm-caves): Head-to-head: /demand/nz/compare/kawiti-glow-worm-caves-vs-legendary-black-water-rafting-co - [Waitomo Adventures](/demand/nz/brands/waitomo-adventures): Head-to-head: /demand/nz/compare/legendary-black-water-rafting-co-vs-waitomo-adventures ## Who owns Legendary Black Water Rafting Co? Legendary Black Water Rafting Co is owned by Waitomo Glowworm Caves. Brandwave also tracks Waitomo Glowworm Caves, owned by the same company, in New Zealand. - [Waitomo Glowworm Caves](/demand/nz/companies/waitomo-glowworm-caves): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Legendary Black Water Rafting Co? Legendary Black Water Rafting Co is owned by Waitomo Glowworm Caves. Brandwave also tracks Waitomo Glowworm Caves, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Legendary Black Water Rafting Co: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/legendary-black-water-rafting-co This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/legendary-black-water-rafting-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.