--- title: "Leedsafe: search popularity in New Zealand" description: "Leedsafe is a PPE and safety gear supplier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/leedsafe" publisher: "Brandwave" --- # Leedsafe: search popularity in New Zealand Leedsafe is a PPE and safety gear supplier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Leedsafe - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among PPE and safety gear suppliers**: 3.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | PPE and safety gear suppliers | 2 | 3.6% | 1.3K | - [PPE and safety gear suppliers](/demand/nz/categories/nz-ppe-suppliers) ## Top PPE and safety gear suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Leedsafe was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Leedsafe is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NZ Safety Blackwoods | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Fortus Safety NZ | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Leedsafe | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | RSEA Safety | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Total Safety | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Steel Blue | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ProChoice | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about PPE and safety gear suppliers - Asked ChatGPT "Which PPE and safety gear supplier should I hire in New Zealand?": 1. NZ Safety Blackwoods, 2. Fortus Safety NZ, 3. Leedsafe, 4. Total Safety - Asked ChatGPT "What are the best PPE and safety gear suppliers in New Zealand?": 1. NZ Safety Blackwoods, 2. Fortus Safety NZ, 3. RSEA Safety - Asked ChatGPT "What's the best PPE and safety gear supplier in New Zealand for a construction site?": 1. NZ Safety Blackwoods, 2. Fortus Safety NZ, 3. Leedsafe, 4. RSEA Safety - Searched Google, AI Overview "workplace safety gear": named none of the brands we track Not named in any answer: Steel Blue and ProChoice. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Leedsafe changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Leedsafe in New Zealand held steady at 1.3K. - Across the 12 months ending September 2026, Leedsafe’s share of searches among PPE and safety gear suppliers in New Zealand peaked at 4.4% in July 2026 and was lowest at 3% in December 2025. ## How did search popularity change for New Zealand PPE and safety gear suppliers in September 2026? - In September 2026, NZ Safety Blackwoods gained share of searches among PPE and safety gear suppliers in New Zealand, from 89.8% to 90.9%. - In September 2026, Leedsafe lost share of searches among PPE and safety gear suppliers in New Zealand, from 4.3% to 3.6%. - Estimated monthly branded searches for ProChoice in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. - Estimated monthly branded searches for Total Safety in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026. - Estimated monthly branded searches for RSEA Safety in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | PPE and safety gear suppliers | 1.3K | 3.6% | 2 | | Nov 2025 | PPE and safety gear suppliers | 1.3K | 3.6% | 2 | | Dec 2025 | PPE and safety gear suppliers | 880 | 3% | 2 | | Jan 2026 | PPE and safety gear suppliers | 1.3K | 3.6% | 2 | | Feb 2026 | PPE and safety gear suppliers | 1.6K | 4.4% | 2 | | Mar 2026 | PPE and safety gear suppliers | 1.6K | 3.6% | 2 | | Apr 2026 | PPE and safety gear suppliers | 1.3K | 3.5% | 2 | | May 2026 | PPE and safety gear suppliers | 1.6K | 4.3% | 2 | | Jun 2026 | PPE and safety gear suppliers | 1.6K | 3.6% | 2 | | Jul 2026 | PPE and safety gear suppliers | 1.6K | 4.4% | 2 | | Aug 2026 | PPE and safety gear suppliers | 1.6K | 4.3% | 2 | | Sep 2026 | PPE and safety gear suppliers | 1.3K | 3.6% | 2 | ## How are Leedsafe’s branded searches counted? Brandwave collects information about searches that people make online using Leedsafe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “leedsafe” ## Which PPE and safety gear suppliers compete with Leedsafe? - [NZ Safety Blackwoods](/demand/nz/brands/nz-safety-blackwoods): Head-to-head: /demand/nz/compare/leedsafe-vs-nz-safety-blackwoods - [RSEA Safety](/demand/nz/brands/rsea-safety): Head-to-head: /demand/nz/compare/leedsafe-vs-rsea-safety - [Fortus Safety NZ](/demand/nz/brands/fortus-safety-nz): Head-to-head: /demand/nz/compare/fortus-safety-nz-vs-leedsafe - [Steel Blue](/demand/nz/brands/steel-blue): Head-to-head: /demand/nz/compare/leedsafe-vs-steel-blue - [Total Safety](/demand/nz/brands/total-safety): Head-to-head: /demand/nz/compare/leedsafe-vs-total-safety - [ProChoice](/demand/nz/brands/prochoice) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Leedsafe: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/leedsafe This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/leedsafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.