---
title: "Leech & Partners: search popularity and Share of Search in New Zealand"
description: "Leech & Partners provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/leech-partners"
publisher: "Brandwave"
---

# Leech & Partners: search popularity and Share of Search in New Zealand

Leech & Partners provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Leech & Partners
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among ashburton accounting firms**: 22.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ashburton accounting firms | 3 | 22.2% | 100 |

- [Ashburton accounting firms](/demand/nz/locations/ashburton/accounting-firms)

## How has branded search demand for Leech & Partners changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Leech & Partners in New Zealand rose from 400 to 440.
- Across the 11 months ending August 2026, Leech & Partners’ estimated Share of Search among ashburton accounting firms in New Zealand increased from 20% to 22.2%.
- Across the 11 months ending August 2026, Leech & Partners’ estimated Share of Search among ashburton accounting firms in New Zealand peaked at 22.2% in August 2026 and was lowest at 12.5% in March 2026.
- Across the 11 months ending August 2026, Leech & Partners fell from 2nd to 3rd among ashburton accounting firms in New Zealand.

## How did search popularity change for New Zealand ashburton accounting firms in August 2026?

- In August 2026, Leech & Partners overtook Gabites to rank 3rd among ashburton accounting firms in New Zealand, at 22.2%.
- In August 2026, KPMG overtook SBA to rank 2nd among ashburton accounting firms in New Zealand, at 22.2%.
- In August 2026, Brophy Knight gained estimated Share of Search among ashburton accounting firms in New Zealand, from 28.2% to 28.9%.
- In August 2026, SBA lost estimated Share of Search among ashburton accounting firms in New Zealand, from 20.5% to 13.3%.
- In August 2026, Gabites lost estimated Share of Search among ashburton accounting firms in New Zealand, from 15.4% to 11.1%.
- Estimated monthly branded searches for Lynda Stevenson Chartered Accountants in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ashburton accounting firms | 90 | 20% | 2 |
| Nov 2025 | Ashburton accounting firms | 60 | 13.3% | 5 |
| Dec 2025 | Ashburton accounting firms | 80 | 18.6% | 3 |
| Jan 2026 | Ashburton accounting firms | 70 | 14.6% | 5 |
| Feb 2026 | Ashburton accounting firms | 80 | 16.3% | 4 |
| Mar 2026 | Ashburton accounting firms | 80 | 12.5% | 5 |
| Apr 2026 | Ashburton accounting firms | 80 | 19% | 4 |
| May 2026 | Ashburton accounting firms | 60 | 13.6% | 4 |
| Jun 2026 | Ashburton accounting firms | 90 | 19.6% | 3 |
| Jul 2026 | Ashburton accounting firms | 60 | 15.4% | 5 |
| Aug 2026 | Ashburton accounting firms | 100 | 22.2% | 3 |
| Sep 2026 | Ashburton accounting firms | — | — | — |

## How is Leech & Partners measured?

Brandwave collects information about searches that people make online using Leech & Partners’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “leech & partners”
- “leech & partners ashburton”
- “leech and partners”
- “leech and partners ashburton”

## Which ashburton accounting firms compete with Leech & Partners?

- [Brophy Knight](/demand/nz/brands/brophy-knight): Head-to-head: /demand/nz/compare/brophy-knight-vs-leech-partners
- [KPMG](/demand/nz/brands/kpmg-new-zealand): Head-to-head: /demand/nz/compare/kpmg-new-zealand-vs-leech-partners
- [SBA](/demand/nz/brands/sba): Head-to-head: /demand/nz/compare/leech-partners-vs-sba
- [Gabites](/demand/nz/brands/gabites): Head-to-head: /demand/nz/compare/gabites-vs-leech-partners
- [Lynda Stevenson Chartered Accountants](/demand/nz/brands/lynda-stevenson-chartered-accountants): Head-to-head: /demand/nz/compare/leech-partners-vs-lynda-stevenson-chartered-accountants

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Leech & Partners: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/leech-partners

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/leech-partners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.