--- title: "Lee: search popularity in New Zealand" description: "Lee makes denim jeans. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/lee-jeans" publisher: "Brandwave" --- # Lee: search popularity in New Zealand Lee makes denim jeans. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lee - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cargo shorts brands**: 0.09% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cargo shorts brands | 8 | 0.09% | 320 | | Cargo pants brands | 6 | 0.11% | 320 | | Denim brands | 8 | 2.3% | 320 | - [Cargo shorts brands](/demand/nz/categories/nz-cargo-shorts-brands) - [Cargo pants brands](/demand/nz/categories/nz-cargo-pants-brands) - [Denim brands](/demand/nz/categories/nz-denim-brands) ## Top cargo shorts brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lee did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mountain Warehouse | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Hard Yakka | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kathmandu | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Stoney Creek | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Cotton On | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AS Colour | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Helly Hansen | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Lee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wrangler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dickies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cargo shorts brands - Asked ChatGPT "Which cargo shorts brand should I buy in New Zealand?": 1. Hard Yakka, 2. Mountain Warehouse, 3. Helly Hansen, 4. Cotton On - Asked ChatGPT "What are the best cargo shorts brands in New Zealand?": 1. Hard Yakka, 2. Stoney Creek, 3. Kathmandu, 4. Cotton On, 5. Helly Hansen - Asked ChatGPT "What's the best cargo shorts brand in New Zealand for hot weather wear?": 1. Kathmandu, 2. Stoney Creek, 3. Mountain Warehouse - Searched Google, AI Overview "cargo shorts nz": 1. Mountain Warehouse, 2. Cotton On, 3. AS Colour, 4. Hard Yakka - Searched Google, AI Overview "mens cargo shorts": 1. Mountain Warehouse, 2. AS Colour Not named in any answer: Lee, Wrangler and Dickies. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Lee changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lee in New Zealand fell from 390 to 320. - Across the 12 months ending September 2026, Lee’s share of searches among cargo shorts brands in New Zealand held steady, from 0.11% to 0.09%. - Across the 12 months ending September 2026, Lee’s share of searches among cargo pants brands in New Zealand held steady, from 0.14% to 0.11%. - Across the 12 months ending September 2026, Lee’s share of searches among denim brands in New Zealand decreased from 3.3% to 2.3%. - Across the 12 months ending September 2026, Lee’s share of searches among denim brands in New Zealand peaked at 3.7% in February 2026 and was lowest at 2.3% in September 2026. ## How did search popularity change for New Zealand cargo shorts brands in September 2026? - In September 2026, Cotton On gained share of searches among cargo shorts brands in New Zealand, from 48.9% to 55.7%. - In September 2026, Mountain Warehouse lost share of searches among cargo shorts brands in New Zealand, from 18.8% to 14.3%. - In September 2026, Kathmandu lost share of searches among cargo shorts brands in New Zealand, from 17.7% to 16.6%. - In September 2026, AS Colour lost share of searches among cargo shorts brands in New Zealand, from 10.3% to 9.5%. - Stoney Creek’s share of searches among cargo shorts brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 2.9% in September 2026. - Estimated monthly branded searches for Lee in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## How did search popularity change for New Zealand cargo pants brands in September 2026? - In September 2026, Cotton On gained share of searches among cargo pants brands in New Zealand, from 62.3% to 69.4%. - In September 2026, I Love Ugly lost share of searches among cargo pants brands in New Zealand, from 13.1% to 8%. - In September 2026, Kathmandu lost share of searches among cargo pants brands in New Zealand, from 22.6% to 20.7%. - Estimated monthly branded searches for Lee in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## How did search popularity change for New Zealand denim brands in September 2026? - In September 2026, Ksubi overtook Nudie Jeans to rank 4th among denim brands in New Zealand, with 9.5% of the searches. - In September 2026, Abrand gained share of searches among denim brands in New Zealand, from 18.2% to 21.2%. - In September 2026, Neuw gained share of searches among denim brands in New Zealand, from 6.6% to 9%. - In September 2026, Glassons gained share of searches among denim brands in New Zealand, from 8.6% to 9.5%. - In September 2026, Nudie Jeans gained share of searches among denim brands in New Zealand, from 8.6% to 9.5%. - In September 2026, Levi's lost share of searches among denim brands in New Zealand, from 42.2% to 33.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cargo shorts brands | 390 | 0.11% | 8 | | Nov 2025 | Cargo shorts brands | 390 | 0.08% | 8 | | Dec 2025 | Cargo shorts brands | 260 | 0.05% | 8 | | Jan 2026 | Cargo shorts brands | 320 | 0.09% | 8 | | Feb 2026 | Cargo shorts brands | 390 | 0.11% | 8 | | Mar 2026 | Cargo shorts brands | 390 | 0.09% | 8 | | Apr 2026 | Cargo shorts brands | 390 | 0.09% | 8 | | May 2026 | Cargo shorts brands | 480 | 0.11% | 8 | | Jun 2026 | Cargo shorts brands | 480 | 0.12% | 8 | | Jul 2026 | Cargo shorts brands | 480 | 0.11% | 8 | | Aug 2026 | Cargo shorts brands | 480 | 0.12% | 8 | | Sep 2026 | Cargo shorts brands | 320 | 0.09% | 8 | | Oct 2025 | Cargo pants brands | 390 | 0.14% | 6 | | Nov 2025 | Cargo pants brands | 390 | 0.09% | 6 | | Dec 2025 | Cargo pants brands | 260 | 0.06% | 6 | | Jan 2026 | Cargo pants brands | 320 | 0.11% | 6 | | Feb 2026 | Cargo pants brands | 390 | 0.14% | 6 | | Mar 2026 | Cargo pants brands | 390 | 0.12% | 6 | | Apr 2026 | Cargo pants brands | 390 | 0.11% | 6 | | May 2026 | Cargo pants brands | 480 | 0.14% | 6 | | Jun 2026 | Cargo pants brands | 480 | 0.16% | 6 | | Jul 2026 | Cargo pants brands | 480 | 0.16% | 6 | | Aug 2026 | Cargo pants brands | 480 | 0.16% | 6 | | Sep 2026 | Cargo pants brands | 320 | 0.11% | 6 | | Oct 2025 | Denim brands | 390 | 3.3% | 8 | | Nov 2025 | Denim brands | 390 | 3.2% | 8 | | Dec 2025 | Denim brands | 260 | 2.4% | 8 | | Jan 2026 | Denim brands | 320 | 2.9% | 8 | | Feb 2026 | Denim brands | 390 | 3.7% | 8 | | Mar 2026 | Denim brands | 390 | 2.7% | 8 | | Apr 2026 | Denim brands | 390 | 2.6% | 8 | | May 2026 | Denim brands | 480 | 3% | 8 | | Jun 2026 | Denim brands | 480 | 2.9% | 8 | | Jul 2026 | Denim brands | 480 | 3.1% | 8 | | Aug 2026 | Denim brands | 480 | 2.6% | 8 | | Sep 2026 | Denim brands | 320 | 2.3% | 8 | ## How are Lee’s branded searches counted? Brandwave collects information about searches that people make online using Lee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lee jeans” ## Which cargo shorts brands compete with Lee? - [Cotton On](/demand/nz/brands/cotton-on) - [Kathmandu](/demand/nz/brands/kathmandu) - [Mountain Warehouse](/demand/nz/brands/mountain-warehouse) - [AS Colour](/demand/nz/brands/as-colour) - [Stoney Creek](/demand/nz/brands/stoney-creek): Head-to-head: /demand/nz/compare/lee-jeans-vs-stoney-creek - [Hard Yakka](/demand/nz/brands/hard-yakka): Head-to-head: /demand/nz/compare/hard-yakka-vs-lee-jeans - [Helly Hansen](/demand/nz/brands/helly-hansen): Head-to-head: /demand/nz/compare/helly-hansen-vs-lee-jeans - [Wrangler](/demand/nz/brands/wrangler): Head-to-head: /demand/nz/compare/lee-jeans-vs-wrangler - [Dickies](/demand/nz/brands/dickies): Head-to-head: /demand/nz/compare/dickies-vs-lee-jeans ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lee: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/lee-jeans This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lee-jeans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.