---
title: "Leander: search popularity and Share of Search in New Zealand"
description: "Leander makes nursery furniture sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/leander"
publisher: "Brandwave"
---

# Leander: search popularity and Share of Search in New Zealand

Leander makes nursery furniture sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Leander
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among nursery furniture brands**: 0.85%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Nursery furniture brands | 4 | 0.85% | 60 |

- [Nursery furniture brands](/demand/nz/categories/nz-nursery-furniture-brands)

## How has branded search demand for Leander changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Leander in New Zealand held steady at 60.
- Across the 11 months ending August 2026, Leander’s estimated Share of Search among nursery furniture brands in New Zealand held steady, from 1% to 0.85%.

## How did search popularity change for New Zealand nursery furniture brands in August 2026?

- In August 2026, Snuz gained estimated Share of Search among nursery furniture brands in New Zealand, from 20.3% to 23%.
- In August 2026, Boori gained estimated Share of Search among nursery furniture brands in New Zealand, from 6.9% to 8.2%.
- In August 2026, Stokke lost estimated Share of Search among nursery furniture brands in New Zealand, from 72.1% to 67.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nursery furniture brands | 60 | 1% | 4 |
| Nov 2025 | Nursery furniture brands | 100 | 1.4% | 4 |
| Dec 2025 | Nursery furniture brands | 40 | 0.91% | 4 |
| Jan 2026 | Nursery furniture brands | 60 | 1% | 4 |
| Feb 2026 | Nursery furniture brands | 60 | 1.2% | 4 |
| Mar 2026 | Nursery furniture brands | 60 | 1.1% | 4 |
| Apr 2026 | Nursery furniture brands | 60 | 1.1% | 4 |
| May 2026 | Nursery furniture brands | 50 | 0.64% | 4 |
| Jun 2026 | Nursery furniture brands | 50 | 0.61% | 4 |
| Jul 2026 | Nursery furniture brands | 60 | 0.75% | 4 |
| Aug 2026 | Nursery furniture brands | 60 | 0.85% | 4 |
| Sep 2026 | Nursery furniture brands | — | — | — |

## How is Leander measured?

Brandwave collects information about searches that people make online using Leander’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “leander bassinet”
- “leander cot”
- “leander nursery”

## Which nursery furniture brands compete with Leander?

- [Stokke](/demand/nz/brands/stokke): Head-to-head: /demand/nz/compare/leander-vs-stokke
- [Snuz](/demand/nz/brands/snuz): Head-to-head: /demand/nz/compare/leander-vs-snuz
- [Boori](/demand/nz/brands/boori): Head-to-head: /demand/nz/compare/boori-vs-leander

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Leander: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/leander

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/leander. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.