--- title: "LeaderBrand: search popularity in New Zealand" description: "LeaderBrand grows salad and frozen vegetables in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/leaderbrand" publisher: "Brandwave" --- # LeaderBrand: search popularity in New Zealand LeaderBrand grows salad and frozen vegetables in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: LeaderBrand - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among frozen food brands**: 11.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Frozen food brands | 4 | 11.5% | 1.2K | - [Frozen food brands](/demand/nz/categories/nz-frozen-food-brands) ## Top frozen food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LeaderBrand did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wattie's | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | McCain | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Birds Eye | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Tegel | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Talley's | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | LeaderBrand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oob Organic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about frozen food brands - Asked ChatGPT "Which frozen food brand should I buy in New Zealand?": 1. Wattie's, 2. McCain, 3. Tegel - Asked ChatGPT "What are the best frozen food brands in New Zealand?": 1. McCain, 2. Wattie's, 3. Birds Eye, 4. Talley's, 5. Tegel - Asked ChatGPT "What's the best frozen food brand in New Zealand for easy dinners?": 1. Wattie's, 2. McCain - Searched Google, AI Overview "frozen food nz": 1. McCain - Searched Google, AI Overview "best frozen meals": named none of the brands we track Not named in any answer: LeaderBrand and Oob Organic. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for LeaderBrand changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for LeaderBrand in New Zealand held steady at 1.2K. - Across the 12 months ending September 2026, LeaderBrand’s share of searches among frozen food brands in New Zealand increased from 9% to 11.5%. - Across the 12 months ending September 2026, LeaderBrand’s share of searches among frozen food brands in New Zealand peaked at 12.9% in November 2025 and was lowest at 3.2% in March 2026. ## How did search popularity change for New Zealand frozen food brands in September 2026? - In September 2026, Tegel gained share of searches among frozen food brands in New Zealand, from 24.9% to 27.7%. - In September 2026, Talley's gained share of searches among frozen food brands in New Zealand, from 14% to 15.6%. - In September 2026, LeaderBrand gained share of searches among frozen food brands in New Zealand, from 10.9% to 11.5%. - In September 2026, Wattie's lost share of searches among frozen food brands in New Zealand, from 34.5% to 29.6%. - Estimated monthly branded searches for Oob Organic in New Zealand fell 47.8% over 12 measured months, from 230 to 120 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Frozen food brands | 1.2K | 9% | 4 | | Nov 2025 | Frozen food brands | 1.4K | 12.9% | 4 | | Dec 2025 | Frozen food brands | 1.2K | 12.4% | 4 | | Jan 2026 | Frozen food brands | 1.3K | 11.6% | 4 | | Feb 2026 | Frozen food brands | 1K | 9.9% | 4 | | Mar 2026 | Frozen food brands | 1.3K | 3.2% | 5 | | Apr 2026 | Frozen food brands | 1K | 8.9% | 5 | | May 2026 | Frozen food brands | 1.3K | 9% | 5 | | Jun 2026 | Frozen food brands | 980 | 9.7% | 5 | | Jul 2026 | Frozen food brands | 910 | 8.9% | 5 | | Aug 2026 | Frozen food brands | 1.3K | 10.9% | 4 | | Sep 2026 | Frozen food brands | 1.2K | 11.5% | 4 | ## How are LeaderBrand’s branded searches counted? Brandwave collects information about searches that people make online using LeaderBrand’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “leader brand nz” - “leaderbrand” - “leaderbrand nz” ## Which frozen food brands compete with LeaderBrand? - [Wattie's](/demand/nz/brands/watties): Head-to-head: /demand/nz/compare/leaderbrand-vs-watties - [Tegel](/demand/nz/brands/tegel): Head-to-head: /demand/nz/compare/leaderbrand-vs-tegel - [Talley's](/demand/nz/brands/talleys): Head-to-head: /demand/nz/compare/leaderbrand-vs-talleys - [McCain](/demand/nz/brands/mccain): Head-to-head: /demand/nz/compare/leaderbrand-vs-mccain - [Birds Eye](/demand/nz/brands/birds-eye): Head-to-head: /demand/nz/compare/birds-eye-vs-leaderbrand - [Oob Organic](/demand/nz/brands/oob-organic) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "LeaderBrand: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/leaderbrand This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/leaderbrand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.