--- title: "Le Pine & Co Taupo: search popularity in New Zealand" description: "Le Pine & Co Taupo is a law firm in Taupō. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/le-pine-and-co-taupo" publisher: "Brandwave" --- # Le Pine & Co Taupo: search popularity in New Zealand Le Pine & Co Taupo is a law firm in Taupō. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Le Pine & Co Taupo - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among taupo law firms**: 12.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Taupo law firms | 3 | 12.8% | 50 | - [Taupo law firms](/demand/nz/locations/taupo/law-firms) ## Top taupo law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Le Pine & Co Taupo was mentioned in two out of three: in two of the three ChatGPT answers. Le Pine & Co Taupo is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Cargill Stent Clarke Law | 1st | 3 of 3 | 3 of 3 | | MMC Law | 2nd | 3 of 3 | 3 of 3 | | Holland Beckett | 3rd | 2 of 3 | 2 of 3 | | Lake Taupō Law | 4th | 2 of 3 | 2 of 3 | | Le Pine & Co Taupo | 5th | 2 of 3 | 2 of 3 | | Grantham Law | Not ranked | 0 of 3 | 0 of 3 | | Jensen Waymouth Lawyers | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about taupo law firms - Asked ChatGPT "Which law firm should I hire in Taupō, New Zealand?": 1. Cargill Stent Clarke Law, 2. MMC Law, 3. Lake Taupō Law, 4. Le Pine & Co Taupo - Asked ChatGPT "What are the best law firms in Taupō, New Zealand?": 1. Cargill Stent Clarke Law, 2. MMC Law, 3. Holland Beckett, 4. Le Pine & Co Taupo - Asked ChatGPT "What's the best law firm in Taupō, New Zealand for legal advice?": 1. Cargill Stent Clarke Law, 2. MMC Law, 3. Holland Beckett, 4. Lake Taupō Law Not named in any answer: Grantham Law and Jensen Waymouth Lawyers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Le Pine & Co Taupo changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Le Pine & Co Taupo in New Zealand fell from 110 to 70. - Across the 12 months ending September 2026, Le Pine & Co Taupo’s share of searches among taupo law firms in New Zealand increased from 10.9% to 12.8%. - Across the 12 months ending September 2026, Le Pine & Co Taupo’s share of searches among taupo law firms in New Zealand peaked at 16.7% in December 2025 and was lowest at 10.5% in June 2026. - Across the 12 months ending September 2026, Le Pine & Co Taupo rose from 4th to 3rd among taupo law firms in New Zealand. ## How did search popularity change for New Zealand taupo law firms in September 2026? - In September 2026, MMC Law overtook Grantham Law to become the leader among taupo law firms in New Zealand, with 35.9% of the searches. - In September 2026, Lake Taupō Law overtook Cargill Stent Clarke Law to rank 6th among taupo law firms in New Zealand, with 5.1% of the searches. - In September 2026, Le Pine & Co Taupo gained share of searches among taupo law firms in New Zealand, from 11.1% to 12.8%. - In September 2026, Holland Beckett gained share of searches among taupo law firms in New Zealand, from 8.9% to 10.3%. - In September 2026, Jensen Waymouth Lawyers gained share of searches among taupo law firms in New Zealand, from 4.4% to 5.1%. - In September 2026, Grantham Law lost share of searches among taupo law firms in New Zealand, from 40% to 28.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Taupo law firms | 50 | 10.9% | 4 | | Nov 2025 | Taupo law firms | 70 | 13% | 3 | | Dec 2025 | Taupo law firms | 70 | 16.7% | 3 | | Jan 2026 | Taupo law firms | 50 | 10.9% | 4 | | Feb 2026 | Taupo law firms | 50 | 10.9% | 4 | | Mar 2026 | Taupo law firms | 70 | 14% | 3 | | Apr 2026 | Taupo law firms | 70 | 15.6% | 3 | | May 2026 | Taupo law firms | 70 | 14.9% | 3 | | Jun 2026 | Taupo law firms | 40 | 10.5% | 4 | | Jul 2026 | Taupo law firms | 50 | 11.1% | 4 | | Aug 2026 | Taupo law firms | 50 | 11.1% | 3 | | Sep 2026 | Taupo law firms | 50 | 12.8% | 3 | ## How are Le Pine & Co Taupo’s branded searches counted? Brandwave collects information about searches that people make online using Le Pine & Co Taupo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “le pine & co taupo” ## Which taupo law firms compete with Le Pine & Co Taupo? - [MMC Law](/demand/nz/brands/mmc-law): Head-to-head: /demand/nz/compare/le-pine-and-co-taupo-vs-mmc-law - [Grantham Law](/demand/nz/brands/grantham-law): Head-to-head: /demand/nz/compare/grantham-law-vs-le-pine-and-co-taupo - [Holland Beckett](/demand/nz/brands/holland-beckett): Head-to-head: /demand/nz/compare/holland-beckett-vs-le-pine-and-co-taupo - [Jensen Waymouth Lawyers](/demand/nz/brands/jensen-waymouth-lawyers): Head-to-head: /demand/nz/compare/jensen-waymouth-lawyers-vs-le-pine-and-co-taupo - [Lake Taupō Law](/demand/nz/brands/lake-taupo-law): Head-to-head: /demand/nz/compare/lake-taupo-law-vs-le-pine-and-co-taupo - [Cargill Stent Clarke Law](/demand/nz/brands/cargill-stent-clarke-law) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Le Pine & Co Taupo: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/le-pine-and-co-taupo This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/le-pine-and-co-taupo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.