---
title: "Laybuy: search popularity and Share of Search in New Zealand"
description: "A New Zealand-founded buy now pay later service, relaunched by Klarna in 2025, that splits purchases into weekly payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/laybuy"
publisher: "Brandwave"
---

# Laybuy: search popularity and Share of Search in New Zealand

A New Zealand-founded buy now pay later service, relaunched by Klarna in 2025, that splits purchases into weekly payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Laybuy
- **Owned by**: Klarna
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among buy now pay later in new zealand**: 2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Buy now pay later in New Zealand | 4 | 2% | 2.9K |

- [Buy now pay later in New Zealand](/demand/nz/categories/nz-buy-now-pay-later)

## How has branded search demand for Laybuy changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Laybuy in New Zealand held steady at 2.9K.
- Across the 11 months ending August 2026, Laybuy’s estimated Share of Search among buy now pay later in new zealand in New Zealand held steady, from 1.7% to 2%.

## How did search popularity change for New Zealand buy now pay later in new zealand in August 2026?

- In August 2026, Afterpay gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 53% to 60.3%.
- In August 2026, Klarna gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 6.5% to 7.3%.
- In August 2026, PayPal lost estimated Share of Search among buy now pay later in new zealand in New Zealand, from 38.4% to 30.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Buy now pay later in New Zealand | 2.9K | 1.7% | 4 |
| Nov 2025 | Buy now pay later in New Zealand | 2.8K | 1.7% | 4 |
| Dec 2025 | Buy now pay later in New Zealand | 2.6K | 1.7% | 4 |
| Jan 2026 | Buy now pay later in New Zealand | 2.5K | 1.7% | 4 |
| Feb 2026 | Buy now pay later in New Zealand | 2.4K | 1.8% | 4 |
| Mar 2026 | Buy now pay later in New Zealand | 2.8K | 1.9% | 4 |
| Apr 2026 | Buy now pay later in New Zealand | 2.8K | 2.1% | 4 |
| May 2026 | Buy now pay later in New Zealand | 2.5K | 1.9% | 4 |
| Jun 2026 | Buy now pay later in New Zealand | 2.5K | 1.9% | 4 |
| Jul 2026 | Buy now pay later in New Zealand | 2.8K | 2.1% | 4 |
| Aug 2026 | Buy now pay later in New Zealand | 2.9K | 2% | 4 |
| Sep 2026 | Buy now pay later in New Zealand | — | — | — |

## How is Laybuy measured?

Brandwave collects information about searches that people make online using Laybuy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “laybuy”
- “laybuy app”
- “laybuy by klarna”
- “laybuy klarna”
- “laybuy nz”
- “laybuy shops”
- “laybuy stores nz”

## Which buy now pay later in new zealand compete with Laybuy?

- [Afterpay](/demand/nz/brands/afterpay): Head-to-head: /demand/nz/compare/afterpay-vs-laybuy
- [PayPal](/demand/nz/brands/paypal): Head-to-head: /demand/nz/compare/laybuy-vs-paypal
- [Klarna](/demand/nz/brands/klarna): Head-to-head: /demand/nz/compare/klarna-vs-laybuy

## Who owns Laybuy?

Laybuy is owned by Klarna. Brandwave also tracks Klarna, owned by the same company, in New Zealand.

- [Klarna](/demand/nz/companies/klarna): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Laybuy?

Laybuy is owned by Klarna. Brandwave also tracks Klarna, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Laybuy: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/laybuy

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/laybuy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.