--- title: "Lawnmaster: search popularity in New Zealand" description: "Lawnmaster makes lawn mowers, trimmers and edgers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/lawnmaster" publisher: "Brandwave" --- # Lawnmaster: search popularity in New Zealand Lawnmaster makes lawn mowers, trimmers and edgers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lawnmaster - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among edger brands**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Edger brands | 6 | 2.1% | 720 | - [Edger brands](/demand/nz/categories/nz-edger-brands) ## Top edger brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lawnmaster was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Lawnmaster is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ryobi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Stihl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Lawnmaster | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Ozito | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about edger brands - Asked ChatGPT "Which edger brand should I buy in New Zealand?": 1. Makita, 2. Stihl, 3. Ryobi - Asked ChatGPT "What are the best edger brands in New Zealand?": 1. Ryobi, 2. Stihl, 3. Makita, 4. Ozito - Asked ChatGPT "What's the best edger brand in New Zealand for a tidy lawn edge?": 1. Makita, 2. Ryobi, 3. Stihl, 4. Ozito - Searched Google, AI Overview "garden edger nz": 1. Lawnmaster, 2. Ryobi, 3. Stihl, 4. Ozito, 5. Makita - Searched Google, AI Overview "battery edger": 1. Lawnmaster, 2. Makita, 3. Ryobi Not named in any answer: Husqvarna and ECHO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Lawnmaster changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lawnmaster in New Zealand fell from 1K to 720. - Across the 12 months ending September 2026, Lawnmaster’s share of searches among edger brands in New Zealand decreased from 2.9% to 2.1%. - Across the 12 months ending September 2026, Lawnmaster’s share of searches among edger brands in New Zealand peaked at 2.9% in October 2025 and was lowest at 1.3% in July 2026. ## How did search popularity change for New Zealand edger brands in September 2026? - In September 2026, Makita overtook Stihl and Husqvarna to become the leader among edger brands in New Zealand, with 23.2% of the searches. - In September 2026, Ryobi overtook Stihl and Husqvarna to rank 2nd among edger brands in New Zealand, with 21.5% of the searches. - In September 2026, Lawnmaster gained share of searches among edger brands in New Zealand, from 1.5% to 2.1%. - In September 2026, Stihl lost share of searches among edger brands in New Zealand, from 22.9% to 20.3%. - In September 2026, Ozito lost share of searches among edger brands in New Zealand, from 12.6% to 11.7%. - In September 2026, Husqvarna lost share of searches among edger brands in New Zealand, from 21.6% to 20.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Edger brands | 1K | 2.9% | 6 | | Nov 2025 | Edger brands | 1K | 2.5% | 6 | | Dec 2025 | Edger brands | 880 | 2.3% | 6 | | Jan 2026 | Edger brands | 880 | 2.4% | 6 | | Feb 2026 | Edger brands | 880 | 2.6% | 6 | | Mar 2026 | Edger brands | 720 | 2.1% | 6 | | Apr 2026 | Edger brands | 590 | 1.8% | 6 | | May 2026 | Edger brands | 480 | 1.5% | 6 | | Jun 2026 | Edger brands | 480 | 1.6% | 6 | | Jul 2026 | Edger brands | 390 | 1.3% | 6 | | Aug 2026 | Edger brands | 480 | 1.5% | 6 | | Sep 2026 | Edger brands | 720 | 2.1% | 6 | ## How are Lawnmaster’s branded searches counted? Brandwave collects information about searches that people make online using Lawnmaster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lawnmaster” ## Which edger brands compete with Lawnmaster? - [Makita](/demand/nz/brands/makita) - [Ryobi](/demand/nz/brands/ryobi): Head-to-head: /demand/nz/compare/lawnmaster-vs-ryobi - [Husqvarna](/demand/nz/brands/husqvarna): Head-to-head: /demand/nz/compare/husqvarna-vs-lawnmaster - [Stihl](/demand/nz/brands/stihl): Head-to-head: /demand/nz/compare/lawnmaster-vs-stihl - [Ozito](/demand/nz/brands/ozito): Head-to-head: /demand/nz/compare/lawnmaster-vs-ozito - [ECHO](/demand/nz/brands/echo): Head-to-head: /demand/nz/compare/echo-vs-lawnmaster ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lawnmaster: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/lawnmaster This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lawnmaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.