--- title: "How popular is Launch? Searches and AI answers in New Zealand" description: "Launch makes OBD scanners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/launch-obd" publisher: "Brandwave" --- # How popular is Launch? Searches and AI answers in New Zealand Launch makes OBD scanners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Launch - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among OBD scanner brands**: 16.1% ## Where does Launch compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | OBD scanner brands | 3 | 16.1% | 100 | - [OBD scanner brands](/demand/nz/categories/nz-obd-scanner-brands) ## Top OBD scanner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Launch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Launch is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Autel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Launch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | TOPDON | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | OBDLink | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | BlueDriver | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about OBD scanner brands - Asked ChatGPT "Which OBD scanner brand should I buy in New Zealand?": 1. Autel, 2. Launch, 3. TOPDON, 4. OBDLink - Asked ChatGPT "What are the best OBD scanner brands in New Zealand?": 1. Autel, 2. Launch, 3. TOPDON, 4. BlueDriver, 5. OBDLink - Asked ChatGPT "What's the best OBD scanner brand in New Zealand for car fault checking?": 1. Autel, 2. TOPDON, 3. Launch - Searched Google, AI Overview "car code reader": 1. Autel - Searched Google, AI Overview "obd2 scanner nz": 1. Launch, 2. Autel Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Launch changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Launch in New Zealand rose from 80 to 100. - Across the 12 months ending October 2026, Launch’s share of searches among OBD scanner brands in New Zealand increased from 14.8% to 16.1%. - Across the 12 months ending October 2026, Launch’s share of searches among OBD scanner brands in New Zealand peaked at 16.1% in October 2026 and was lowest at 10.5% in April 2026. ## How did search popularity change for New Zealand OBD scanner brands in October 2026? - In October 2026, Launch gained share of searches among OBD scanner brands in New Zealand, from 13.7% to 16.1%. - In October 2026, BlueDriver gained share of searches among OBD scanner brands in New Zealand, from 2.7% to 4.8%. - In October 2026, Autel lost share of searches among OBD scanner brands in New Zealand, from 54.8% to 53.2%. - In October 2026, OBDLink lost share of searches among OBD scanner brands in New Zealand, from 9.6% to 8.1%. - In October 2026, TOPDON lost share of searches among OBD scanner brands in New Zealand, from 19.2% to 17.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | OBD scanner brands | 80 | 14.8% | 3 | | Dec 2025 | OBD scanner brands | 60 | 11.3% | 3 | | Jan 2026 | OBD scanner brands | 100 | 15.2% | 3 | | Feb 2026 | OBD scanner brands | 60 | 12.2% | 3 | | Mar 2026 | OBD scanner brands | 80 | 13.8% | 3 | | Apr 2026 | OBD scanner brands | 60 | 10.5% | 4 | | May 2026 | OBD scanner brands | 80 | 13.8% | 3 | | Jun 2026 | OBD scanner brands | 80 | 12.9% | 3 | | Jul 2026 | OBD scanner brands | 100 | 14.1% | 3 | | Aug 2026 | OBD scanner brands | 100 | 13.5% | 3 | | Sep 2026 | OBD scanner brands | 100 | 13.7% | 3 | | Oct 2026 | OBD scanner brands | 100 | 16.1% | 3 | ## How are Launch’s branded searches counted? Brandwave collects information about searches that people make online using Launch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “launch obd” - “launch scanner” ## Which OBD scanner brands compete with Launch? - [Autel](/demand/nz/brands/autel-obd): Head-to-head: /demand/nz/compare/autel-obd-vs-launch-obd - [TOPDON](/demand/nz/brands/topdon): Head-to-head: /demand/nz/compare/launch-obd-vs-topdon - [OBDLink](/demand/nz/brands/obdlink): Head-to-head: /demand/nz/compare/launch-obd-vs-obdlink - [BlueDriver](/demand/nz/brands/bluedriver): Head-to-head: /demand/nz/compare/bluedriver-vs-launch-obd ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Launch? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/launch-obd This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/launch-obd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.