---
title: "Later: search popularity and Share of Search in New Zealand"
description: "A social media scheduling, link-in-bio, and influencer marketing platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/later"
publisher: "Brandwave"
---

# Later: search popularity and Share of Search in New Zealand

A social media scheduling, link-in-bio, and influencer marketing platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Later
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among social media management tools**: 5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Social media management tools | 5 | 5% | 230 |

- [Social media management tools](/demand/nz/categories/nz-social-media-management-tools)

## How has branded search demand for Later changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Later in New Zealand rose from 140 to 230.
- Across the 11 months ending August 2026, Later’s estimated Share of Search among social media management tools in New Zealand increased from 3.3% to 5%.
- Across the 11 months ending August 2026, Later’s estimated Share of Search among social media management tools in New Zealand peaked at 5% in August 2026 and was lowest at 2.7% in November 2025.
- Across the 11 months ending August 2026, Later rose from 6th to 5th among social media management tools in New Zealand.

## How did search popularity change for New Zealand social media management tools in August 2026?

- In August 2026, Later overtook Loomly to rank 5th among social media management tools in New Zealand, at 5%.
- In August 2026, Metricool gained estimated Share of Search among social media management tools in New Zealand, from 26.4% to 29.2%.
- In August 2026, Buffer gained estimated Share of Search among social media management tools in New Zealand, from 41.9% to 42.9%.
- In August 2026, Hootsuite lost estimated Share of Search among social media management tools in New Zealand, from 11% to 8%.
- In August 2026, Sprout Social lost estimated Share of Search among social media management tools in New Zealand, from 10% to 8.7%.
- In August 2026, Loomly lost estimated Share of Search among social media management tools in New Zealand, from 4.7% to 4.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Social media management tools | 140 | 3.3% | 6 |
| Nov 2025 | Social media management tools | 120 | 2.7% | 6 |
| Dec 2025 | Social media management tools | 100 | 3.4% | 6 |
| Jan 2026 | Social media management tools | 140 | 3.8% | 6 |
| Feb 2026 | Social media management tools | 110 | 3% | 6 |
| Mar 2026 | Social media management tools | 160 | 3.8% | 6 |
| Apr 2026 | Social media management tools | 130 | 3.3% | 6 |
| May 2026 | Social media management tools | 120 | 2.8% | 6 |
| Jun 2026 | Social media management tools | 150 | 3.7% | 6 |
| Jul 2026 | Social media management tools | 140 | 3.5% | 6 |
| Aug 2026 | Social media management tools | 230 | 5% | 5 |
| Sep 2026 | Social media management tools | — | — | — |

## How is Later measured?

Brandwave collects information about searches that people make online using Later’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “later app”
- “later com”
- “later pricing”
- “later scheduling”
- “later social media”
- “read later app”

## Which social media management tools compete with Later?

- [Buffer](/demand/nz/brands/buffer)
- [Metricool](/demand/nz/brands/metricool): Head-to-head: /demand/nz/compare/later-vs-metricool
- [Sprout Social](/demand/nz/brands/sprout-social): Head-to-head: /demand/nz/compare/later-vs-sprout-social
- [Hootsuite](/demand/nz/brands/hootsuite): Head-to-head: /demand/nz/compare/hootsuite-vs-later
- [Loomly](/demand/nz/brands/loomly): Head-to-head: /demand/nz/compare/later-vs-loomly
- [Agorapulse](/demand/nz/brands/agorapulse): Head-to-head: /demand/nz/compare/agorapulse-vs-later
- [Sendible](/demand/nz/brands/sendible)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Later: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/later

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/later. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.