---
title: "LastPass: search popularity and Share of Search in New Zealand"
description: "LastPass is a password manager used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/lastpass"
publisher: "Brandwave"
---

# LastPass: search popularity and Share of Search in New Zealand

LastPass is a password manager used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: LastPass
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among password managers**: 20.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Password managers | 3 | 20.7% | 3.9K |

- [Password managers](/demand/nz/categories/nz-password-managers)

## How has branded search demand for LastPass changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for LastPass in New Zealand fell from 4.7K to 3.9K.
- Across the 11 months ending August 2026, LastPass’ estimated Share of Search among password managers in New Zealand decreased from 29.3% to 20.7%.
- Across the 11 months ending August 2026, LastPass’ estimated Share of Search among password managers in New Zealand peaked at 29.3% in October 2025 and was lowest at 15.7% in June 2026.
- Across the 11 months ending August 2026, LastPass fell from 2nd to 3rd among password managers in New Zealand.

## How did search popularity change for New Zealand password managers in August 2026?

- In August 2026, Bitwarden gained estimated Share of Search among password managers in New Zealand, from 39.2% to 43.6%.
- In August 2026, LastPass gained estimated Share of Search among password managers in New Zealand, from 17% to 20.7%.
- In August 2026, Dashlane gained estimated Share of Search among password managers in New Zealand, from 3.8% to 5%.
- In August 2026, 1Password lost estimated Share of Search among password managers in New Zealand, from 34% to 25%.
- Estimated monthly branded searches for NordPass in New Zealand fell 32.6% over 11 measured months, from 920 to 620 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Password managers | 4.7K | 29.3% | 2 |
| Nov 2025 | Password managers | 4.2K | 27.6% | 2 |
| Dec 2025 | Password managers | 3.1K | 24.8% | 3 |
| Jan 2026 | Password managers | 4.7K | 27.7% | 2 |
| Feb 2026 | Password managers | 4K | 22.5% | 3 |
| Mar 2026 | Password managers | 4.8K | 22% | 3 |
| Apr 2026 | Password managers | 4K | 20.4% | 3 |
| May 2026 | Password managers | 3.9K | 16.5% | 3 |
| Jun 2026 | Password managers | 3.9K | 15.7% | 3 |
| Jul 2026 | Password managers | 3.9K | 17% | 3 |
| Aug 2026 | Password managers | 3.9K | 20.7% | 3 |
| Sep 2026 | Password managers | — | — | — |

## How is LastPass measured?

Brandwave collects information about searches that people make online using LastPass’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lastpass”
- “lastpass app”
- “lastpass chrome”
- “lastpass com”
- “lastpass download”
- “lastpass near me”
- “lastpass online”
- “lastpass password manager”
- “lastpass passwords”
- “lastpass pricing”
- “lastpass vault”

## Which password managers compete with LastPass?

- [Bitwarden](/demand/nz/brands/bitwarden): Head-to-head: /demand/nz/compare/bitwarden-vs-lastpass
- [1Password](/demand/nz/brands/1password): Head-to-head: /demand/nz/compare/1password-vs-lastpass
- [Dashlane](/demand/nz/brands/dashlane): Head-to-head: /demand/nz/compare/dashlane-vs-lastpass
- [NordPass](/demand/nz/brands/nordpass): Head-to-head: /demand/nz/compare/lastpass-vs-nordpass
- [Keeper](/demand/nz/brands/keeper): Head-to-head: /demand/nz/compare/keeper-vs-lastpass

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "LastPass: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lastpass

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lastpass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.