--- title: "Laneige: search popularity and Share of Search in New Zealand" description: "Laneige is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/laneige" publisher: "Brandwave" --- # Laneige: search popularity and Share of Search in New Zealand Laneige is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Laneige - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among korean skincare brands**: 20.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Korean skincare brands | 3 | 20.1% | 6.9K | | Skincare brands | 8 | 3.4% | 6.9K | - [Korean skincare brands](/demand/nz/categories/nz-korean-skincare-brands) - [Skincare brands](/demand/nz/categories/nz-skincare-brands) ## How has branded search demand for Laneige changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Laneige in New Zealand rose from 6.2K to 6.9K. - Across the 11 months ending August 2026, Laneige’s estimated Share of Search among korean skincare brands in New Zealand decreased from 27% to 20.1%. - Across the 11 months ending August 2026, Laneige’s estimated Share of Search among korean skincare brands in New Zealand peaked at 31.6% in December 2025 and was lowest at 18.9% in May 2026. - Across the 11 months ending August 2026, Laneige’s estimated Share of Search among skincare brands in New Zealand decreased from 4.2% to 3.4%. - Across the 11 months ending August 2026, Laneige’s estimated Share of Search among skincare brands in New Zealand peaked at 5.5% in December 2025 and was lowest at 3.3% in May 2026. ## How did search popularity change for New Zealand korean skincare brands in August 2026? - In August 2026, Innisfree overtook Anua to rank 5th among korean skincare brands in New Zealand, at 4.5%. - In August 2026, Anua gained estimated Share of Search among korean skincare brands in New Zealand, from 3.7% to 4.3%. - In August 2026, Laneige lost estimated Share of Search among korean skincare brands in New Zealand, from 20.8% to 20.1%. - In August 2026, Beauty of Joseon lost estimated Share of Search among korean skincare brands in New Zealand, from 32% to 31.3%. - Estimated monthly branded searches for Round Lab in New Zealand rose 156.3% over 11 measured months, from 870 to 2.2K in August 2026. - Estimated monthly branded searches for COSRX in New Zealand rose 58% over 11 measured months, from 7.2K to 11.4K in August 2026. ## How did search popularity change for New Zealand skincare brands in August 2026? - In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%. - In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%. - In August 2026, CeraVe lost estimated Share of Search among skincare brands in New Zealand, from 22.6% to 21%. - In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%. - In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%. - In August 2026, Essano rose from 13th to 12th among skincare brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Korean skincare brands | 6.2K | 27% | 3 | | Nov 2025 | Korean skincare brands | 8.6K | 30.1% | 2 | | Dec 2025 | Korean skincare brands | 8.5K | 31.6% | 1 | | Jan 2026 | Korean skincare brands | 7K | 25.7% | 3 | | Feb 2026 | Korean skincare brands | 5.9K | 25.2% | 3 | | Mar 2026 | Korean skincare brands | 6K | 22.2% | 3 | | Apr 2026 | Korean skincare brands | 6K | 20.8% | 3 | | May 2026 | Korean skincare brands | 6.4K | 18.9% | 3 | | Jun 2026 | Korean skincare brands | 7K | 20.3% | 3 | | Jul 2026 | Korean skincare brands | 7.6K | 20.8% | 3 | | Aug 2026 | Korean skincare brands | 6.9K | 20.1% | 3 | | Sep 2026 | Korean skincare brands | — | — | — | | Oct 2025 | Skincare brands | 6.2K | 4.2% | 8 | | Nov 2025 | Skincare brands | 8.6K | 5% | 8 | | Dec 2025 | Skincare brands | 8.5K | 5.5% | 6 | | Jan 2026 | Skincare brands | 7K | 4.5% | 8 | | Feb 2026 | Skincare brands | 5.9K | 4.3% | 8 | | Mar 2026 | Skincare brands | 6K | 4% | 8 | | Apr 2026 | Skincare brands | 6K | 3.7% | 8 | | May 2026 | Skincare brands | 6.4K | 3.3% | 8 | | Jun 2026 | Skincare brands | 7K | 3.6% | 8 | | Jul 2026 | Skincare brands | 7.6K | 3.5% | 8 | | Aug 2026 | Skincare brands | 6.9K | 3.4% | 8 | | Sep 2026 | Skincare brands | — | — | — | ## How is Laneige measured? Brandwave collects information about searches that people make online using Laneige’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “laneige” - “laneige bank water” - “laneige com” - “laneige cream skin” - “laneige cream skin toner” - “laneige cream skin toner & moisturizer” - “laneige lip” - “laneige lip balm” - “laneige lip glowy balm” - “laneige lip mask” - “laneige lip sleeping mask” - “laneige lip tint” - “laneige milk toner” - “laneige moisturiser” - “laneige moisturizer” - “laneige near me” - “laneige nz” - “laneige online” - “laneige serum” - “laneige skin toner” - “laneige skincare” - “laneige sleeping mask” - “laneige sunscreen” - “laneige toner” - “laneige water sleeping mask” ## Which korean skincare brands compete with Laneige? - [COSRX](/demand/nz/brands/cosrx): Head-to-head: /demand/nz/compare/cosrx-vs-laneige - [Beauty of Joseon](/demand/nz/brands/beauty-of-joseon): Head-to-head: /demand/nz/compare/beauty-of-joseon-vs-laneige - [Round Lab](/demand/nz/brands/round-lab): Head-to-head: /demand/nz/compare/laneige-vs-round-lab - [Innisfree](/demand/nz/brands/innisfree): Head-to-head: /demand/nz/compare/innisfree-vs-laneige - [Anua](/demand/nz/brands/anua): Head-to-head: /demand/nz/compare/anua-vs-laneige ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Laneige: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/laneige This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/laneige. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.