---
title: "Lance Lawson: search popularity and Share of Search in New Zealand"
description: "Lance Lawson provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/lance-lawson"
publisher: "Brandwave"
---

# Lance Lawson: search popularity and Share of Search in New Zealand

Lance Lawson provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lance Lawson
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among rotorua law firms**: 25.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rotorua law firms | 2 | 25.9% | 590 |

- [Rotorua law firms](/demand/nz/categories/nz-rotorua-law-firms)

## How has branded search demand for Lance Lawson changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lance Lawson in New Zealand held steady, from 600 to 590.
- Across the 11 months ending August 2026, Lance Lawson’s estimated Share of Search among rotorua law firms in New Zealand decreased from 27.9% to 25.9%.
- Across the 11 months ending August 2026, Lance Lawson’s estimated Share of Search among rotorua law firms in New Zealand peaked at 29.8% in December 2025 and was lowest at 22.1% in March 2026.

## How did search popularity change for New Zealand rotorua law firms in August 2026?

- In August 2026, JB Morrison gained estimated Share of Search among rotorua law firms in New Zealand, from 45.4% to 49.1%.
- In August 2026, Lance Lawson lost estimated Share of Search among rotorua law firms in New Zealand, from 27.3% to 25.9%.
- In August 2026, Sandford Wall lost estimated Share of Search among rotorua law firms in New Zealand, from 6% to 5.3%.
- In August 2026, The Law Shop lost estimated Share of Search among rotorua law firms in New Zealand, from 19.4% to 18.9%.
- Estimated monthly branded searches for OSC Law in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rotorua law firms | 600 | 27.9% | 2 |
| Nov 2025 | Rotorua law firms | 630 | 28% | 2 |
| Dec 2025 | Rotorua law firms | 510 | 29.8% | 2 |
| Jan 2026 | Rotorua law firms | 540 | 29.3% | 2 |
| Feb 2026 | Rotorua law firms | 630 | 28.6% | 2 |
| Mar 2026 | Rotorua law firms | 590 | 22.1% | 2 |
| Apr 2026 | Rotorua law firms | 450 | 22.2% | 2 |
| May 2026 | Rotorua law firms | 530 | 26.1% | 2 |
| Jun 2026 | Rotorua law firms | 690 | 27.2% | 2 |
| Jul 2026 | Rotorua law firms | 590 | 27.3% | 2 |
| Aug 2026 | Rotorua law firms | 590 | 25.9% | 2 |
| Sep 2026 | Rotorua law firms | — | — | — |

## How is Lance Lawson measured?

Brandwave collects information about searches that people make online using Lance Lawson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lance lawson”
- “lance lawson law”
- “lance lawson lawyer”
- “lance lawson lawyers”
- “lance lawson nz”
- “lance lawson rotorua”
- “lance lawson solicitors”
- “lancelawson”

## Which rotorua law firms compete with Lance Lawson?

- [JB Morrison](/demand/nz/brands/jb-morrison): Head-to-head: /demand/nz/compare/jb-morrison-vs-lance-lawson
- [The Law Shop](/demand/nz/brands/the-law-shop): Head-to-head: /demand/nz/compare/lance-lawson-vs-the-law-shop
- [Sandford Wall](/demand/nz/brands/sandford-wall): Head-to-head: /demand/nz/compare/lance-lawson-vs-sandford-wall
- [OSC Law](/demand/nz/brands/osc-law): Head-to-head: /demand/nz/compare/lance-lawson-vs-osc-law
- [Rodgers & Co](/demand/nz/brands/rodgers-co-lawyers): Head-to-head: /demand/nz/compare/lance-lawson-vs-rodgers-co-lawyers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lance Lawson: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lance-lawson

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lance-lawson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.