--- title: "Lake: search popularity in New Zealand" description: "Lake is a cycling shoe maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/lake-cycling" publisher: "Brandwave" --- # Lake: search popularity in New Zealand Lake is a cycling shoe maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lake - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among bike shoes brands**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bike shoes brands | 6 | 2.3% | 40 | | Cycling shoe brands | 6 | 6.5% | 40 | - [Bike shoes brands](/demand/nz/categories/nz-bike-shoes-brands) - [Cycling shoe brands](/demand/nz/categories/nz-cycling-shoe-brands) ## Top bike shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Lake was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Lake is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shimano | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Specialized | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Giro | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Fizik | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Lake | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Sidi | 6th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about bike shoes brands - Asked ChatGPT "Which bike shoes brand should I buy in New Zealand?": 1. Shimano, 2. Specialized, 3. Giro, 4. Lake - Asked ChatGPT "What are the best bike shoes brands in New Zealand?": 1. Shimano, 2. Specialized, 3. Giro, 4. Fizik, 5. Lake, 6. Sidi - Asked ChatGPT "What's the best bike shoes brand in New Zealand for clipless riding?": 1. Shimano, 2. Specialized, 3. Fizik, 4. Giro - Searched Google, AI Overview "cycling shoes nz": 1. Shimano, 2. Specialized, 3. Sidi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Lake changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lake in New Zealand fell from 70 to 40. - Across the 12 months ending September 2026, Lake’s share of searches among bike shoes brands in New Zealand decreased from 4.1% to 2.3%. - Across the 12 months ending September 2026, Lake’s share of searches among bike shoes brands in New Zealand peaked at 5% in August 2026 and was lowest at 2% in May 2026. - Across the 12 months ending September 2026, Lake fell from 4th to 6th among bike shoes brands in New Zealand. - Across the 12 months ending September 2026, Lake’s share of searches among cycling shoe brands in New Zealand decreased from 12.5% to 6.5%. - Across the 12 months ending September 2026, Lake fell from 4th to 6th among cycling shoe brands in New Zealand. ## How did search popularity change for New Zealand bike shoes brands in September 2026? - In September 2026, Shimano overtook Sidi to rank 2nd among bike shoes brands in New Zealand, with 8.2% of the searches. - In September 2026, Specialized gained share of searches among bike shoes brands in New Zealand, from 71.4% to 76%. - In September 2026, Lake lost share of searches among bike shoes brands in New Zealand, from 5% to 2.3%. - In September 2026, Sidi lost share of searches among bike shoes brands in New Zealand, from 10% to 7.6%. - In September 2026, Fizik lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%. - In September 2026, Giro lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%. ## How did search popularity change for New Zealand cycling shoe brands in September 2026? - In September 2026, Shimano overtook Sidi to rank 2nd among cycling shoe brands in New Zealand, with 22.6% of the searches. - In September 2026, Lake lost share of searches among cycling shoe brands in New Zealand, from 11.3% to 6.5%. - In September 2026, Giro lost share of searches among cycling shoe brands in New Zealand, from 32.3% to 30.6%. - In September 2026, Sidi lost share of searches among cycling shoe brands in New Zealand, from 22.6% to 21%. - In September 2026, Fizik rose from 6th to 5th among cycling shoe brands in New Zealand. - In September 2026, Specialized rose from 5th to 4th among cycling shoe brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bike shoes brands | 70 | 4.1% | 4 | | Nov 2025 | Bike shoes brands | 50 | 3% | 6 | | Dec 2025 | Bike shoes brands | 70 | 4% | 5 | | Jan 2026 | Bike shoes brands | 70 | 3.4% | 5 | | Feb 2026 | Bike shoes brands | 40 | 2.4% | 6 | | Mar 2026 | Bike shoes brands | 50 | 2.2% | 5 | | Apr 2026 | Bike shoes brands | 50 | 2.2% | 6 | | May 2026 | Bike shoes brands | 40 | 2% | 6 | | Jun 2026 | Bike shoes brands | 50 | 3.7% | 6 | | Jul 2026 | Bike shoes brands | 50 | 4.2% | 5 | | Aug 2026 | Bike shoes brands | 70 | 5% | 4 | | Sep 2026 | Bike shoes brands | 40 | 2.3% | 6 | | Oct 2025 | Cycling shoe brands | 70 | 12.5% | 4 | | Nov 2025 | Cycling shoe brands | 50 | 7.8% | 6 | | Dec 2025 | Cycling shoe brands | 70 | 9.5% | 5 | | Jan 2026 | Cycling shoe brands | 70 | 10% | 5 | | Feb 2026 | Cycling shoe brands | 40 | 7% | 6 | | Mar 2026 | Cycling shoe brands | 50 | 8.9% | 4 | | Apr 2026 | Cycling shoe brands | 50 | 8.5% | 6 | | May 2026 | Cycling shoe brands | 40 | 7% | 6 | | Jun 2026 | Cycling shoe brands | 50 | 10% | 5 | | Jul 2026 | Cycling shoe brands | 50 | 10.2% | 5 | | Aug 2026 | Cycling shoe brands | 70 | 11.3% | 4 | | Sep 2026 | Cycling shoe brands | 40 | 6.5% | 6 | ## How are Lake’s branded searches counted? Brandwave collects information about searches that people make online using Lake’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lake cycling shoes” ## Which bike shoes brands compete with Lake? - [Specialized](/demand/nz/brands/specialized): Head-to-head: /demand/nz/compare/lake-cycling-vs-specialized - [Shimano](/demand/nz/brands/shimano): Head-to-head: /demand/nz/compare/lake-cycling-vs-shimano - [Sidi](/demand/nz/brands/sidi): Head-to-head: /demand/nz/compare/lake-cycling-vs-sidi - [Fizik](/demand/nz/brands/fizik): Head-to-head: /demand/nz/compare/fizik-vs-lake-cycling - [Giro](/demand/nz/brands/giro): Head-to-head: /demand/nz/compare/giro-vs-lake-cycling ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lake: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/lake-cycling This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lake-cycling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.