--- title: "L'affare: search popularity and Share of Search in New Zealand" description: "A New Zealand coffee roasting brand serving cafes and home coffee drinkers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/laffare" publisher: "Brandwave" --- # L'affare: search popularity and Share of Search in New Zealand A New Zealand coffee roasting brand serving cafes and home coffee drinkers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: L'affare - **Owned by**: UCC Coffee Australia and New Zealand - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among specialty coffee roasters**: 35.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | specialty coffee roasters | 1 | 35.7% | 14.9K | | Supermarket coffee brands | 2 | 22.5% | 14.9K | - [New Zealand specialty coffee roasters](/demand/nz/categories/nz-specialty-coffee-roasters) - [Supermarket coffee brands](/demand/nz/categories/nz-instant-coffee-brands) ## How has branded search demand for L'affare changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for L'affare in New Zealand rose from 6.6K to 14.9K. - Across the 11 months ending August 2026, L'affare’s estimated Share of Search among specialty coffee roasters in New Zealand increased from 21.5% to 35.7%. - Across the 11 months ending August 2026, L'affare’s estimated Share of Search among specialty coffee roasters in New Zealand peaked at 35.7% in August 2026 and was lowest at 16.8% in December 2025. - Across the 11 months ending August 2026, L'affare’s estimated Share of Search among supermarket coffee brands in New Zealand increased from 12.2% to 22.5%. - Across the 11 months ending August 2026, L'affare’s estimated Share of Search among supermarket coffee brands in New Zealand peaked at 22.5% in August 2026 and was lowest at 9.2% in December 2025. ## How did search popularity change for New Zealand specialty coffee roasters in August 2026? - In August 2026, L'affare overtook Coffee Supreme to take the highest estimated Share of Search among specialty coffee roasters in New Zealand, at 35.7%. - In August 2026, Kōkako overtook Rocket Coffee to rank 6th among specialty coffee roasters in New Zealand, at 7%. - In August 2026, Allpress Espresso lost estimated Share of Search among specialty coffee roasters in New Zealand, from 19.1% to 12.7%. - In August 2026, Havana Coffee Works lost estimated Share of Search among specialty coffee roasters in New Zealand, from 13% to 8.6%. - In August 2026, Rocket Coffee lost estimated Share of Search among specialty coffee roasters in New Zealand, from 9.6% to 6.4%. - In August 2026, Coffee Supreme lost estimated Share of Search among specialty coffee roasters in New Zealand, from 22.6% to 19.7%. ## How did search popularity change for New Zealand supermarket coffee brands in August 2026? - In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%. - In August 2026, Nespresso lost estimated Share of Search among supermarket coffee brands in New Zealand, from 56.7% to 48.8%. - In August 2026, Moccona lost estimated Share of Search among supermarket coffee brands in New Zealand, from 15.9% to 13%. - In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%. - Estimated monthly branded searches for Vittoria in New Zealand rose 76.4% over 11 measured months, from 550 to 970 in August 2026. - Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | specialty coffee roasters | 6.6K | 21.5% | 1 | | Nov 2025 | specialty coffee roasters | 5.8K | 17% | 3 | | Dec 2025 | specialty coffee roasters | 5.8K | 16.8% | 3 | | Jan 2026 | specialty coffee roasters | 6.9K | 19.6% | 2 | | Feb 2026 | specialty coffee roasters | 6.5K | 21.8% | 1 | | Mar 2026 | specialty coffee roasters | 6.6K | 18.8% | 3 | | Apr 2026 | specialty coffee roasters | 6.6K | 20.7% | 1 | | May 2026 | specialty coffee roasters | 6.4K | 20.3% | 2 | | Jun 2026 | specialty coffee roasters | 5.3K | 19.6% | 2 | | Jul 2026 | specialty coffee roasters | 5.5K | 19.8% | 2 | | Aug 2026 | specialty coffee roasters | 14.9K | 35.7% | 1 | | Sep 2026 | specialty coffee roasters | — | — | — | | Oct 2025 | Supermarket coffee brands | 6.6K | 12.2% | 2 | | Nov 2025 | Supermarket coffee brands | 5.8K | 10.2% | 2 | | Dec 2025 | Supermarket coffee brands | 5.8K | 9.2% | 2 | | Jan 2026 | Supermarket coffee brands | 6.9K | 12.3% | 2 | | Feb 2026 | Supermarket coffee brands | 6.5K | 13.3% | 2 | | Mar 2026 | Supermarket coffee brands | 6.6K | 12.7% | 2 | | Apr 2026 | Supermarket coffee brands | 6.6K | 12.5% | 2 | | May 2026 | Supermarket coffee brands | 6.4K | 10.9% | 3 | | Jun 2026 | Supermarket coffee brands | 5.3K | 9.8% | 4 | | Jul 2026 | Supermarket coffee brands | 5.5K | 9.7% | 4 | | Aug 2026 | Supermarket coffee brands | 14.9K | 22.5% | 2 | | Sep 2026 | Supermarket coffee brands | — | — | — | ## How is L'affare measured? Brandwave collects information about searches that people make online using L'affare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “caffe laffare” - “l affare beans” - “l affare coffee” - “l affare primo” - “l'affare” - “laffare” - “laffare beans” - “laffare coffee” - “laffare coffee beans” - “laffare near me” ## Which specialty coffee roasters compete with L'affare? - [Coffee Supreme](/demand/nz/brands/coffee-supreme): Head-to-head: /demand/nz/compare/coffee-supreme-vs-laffare - [Allpress Espresso](/demand/nz/brands/allpress): Head-to-head: /demand/nz/compare/allpress-vs-laffare - [Flight Coffee](/demand/nz/brands/flight-coffee): Head-to-head: /demand/nz/compare/flight-coffee-vs-laffare - [Havana Coffee Works](/demand/nz/brands/havana-coffee): Head-to-head: /demand/nz/compare/havana-coffee-vs-laffare - [Kōkako](/demand/nz/brands/kokako): Head-to-head: /demand/nz/compare/kokako-vs-laffare - [Rocket Coffee](/demand/nz/brands/rocket-coffee) - [eighthirty](/demand/nz/brands/eighthirty) ## Who owns L'affare? L'affare is owned by UCC Coffee Australia and New Zealand. Brandwave does not track any other brands owned by UCC Coffee Australia and New Zealand. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns L'affare? L'affare is owned by UCC Coffee Australia and New Zealand. Brandwave does not track any other brands owned by UCC Coffee Australia and New Zealand. ## Cite this page Brandwave. "L'affare: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/laffare This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/laffare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.