--- title: "Labourforce: search popularity in New Zealand" description: "Labourforce is a trades and industrial recruitment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/labourforce" publisher: "Brandwave" --- # Labourforce: search popularity in New Zealand Labourforce is a trades and industrial recruitment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Labourforce - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among trades and industrial recruitment**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Trades and industrial recruitment | 6 | 1.7% | 320 | - [Trades and industrial recruitment](/demand/nz/categories/trades-industrial-recruitment) ## Top trades and industrial recruitment in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Labourforce was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Labourforce is the third most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Techtrade Recruitment | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Tradestaff | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Labourforce | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | OneStaff | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Trade Assist | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Tech 5 Recruitment | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Dynamix Recruitment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Apex Recruitment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Unite Recruit | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Lynx Recruitment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Advanced Personnel Recruitment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Personnel Touch | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mills Recruitment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about trades and industrial recruitment - Asked ChatGPT "Which industrial trades recruitment agency should I hire in New Zealand?": 1. Techtrade Recruitment, 2. Labourforce, 3. OneStaff, 4. Tradestaff - Asked ChatGPT "What are the best industrial trades recruitment agencies in New Zealand?": 1. Techtrade Recruitment, 2. Tradestaff, 3. Labourforce, 4. OneStaff, 5. Trade Assist, 6. Tech 5 Recruitment - Asked ChatGPT "What's the best industrial trades recruitment agency in New Zealand for a construction project?": 1. Trade Assist, 2. Tradestaff, 3. OneStaff - Searched Google, AI Overview "industrial staffing agencies": named none of the brands we track Not named in any answer: Dynamix Recruitment, Apex Recruitment, Unite Recruit, Lynx Recruitment, Advanced Personnel Recruitment, Personnel Touch and Mills Recruitment. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Labourforce changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Labourforce in New Zealand rose from 260 to 320. - Across the 12 months ending September 2026, Labourforce’s share of searches among trades and industrial recruitment in New Zealand peaked at 5.7% in December 2025 and was lowest at 1.4% in October 2025. - Across the 12 months ending September 2026, Labourforce rose from 9th to 6th among trades and industrial recruitment in New Zealand. ## How did search popularity change for New Zealand trades and industrial recruitment in September 2026? - In September 2026, Trade Assist gained share of searches among trades and industrial recruitment in New Zealand, from 8.3% to 10%. - In September 2026, Tech 5 Recruitment gained share of searches among trades and industrial recruitment in New Zealand, from 2.7% to 3.2%. - In September 2026, Dynamix Recruitment gained share of searches among trades and industrial recruitment in New Zealand, from 5% to 5.5%. - In September 2026, OneStaff lost share of searches among trades and industrial recruitment in New Zealand, from 43.5% to 42.5%. - In September 2026, Tradestaff lost share of searches among trades and industrial recruitment in New Zealand, from 30.3% to 29.5%. - In September 2026, Advanced Personnel Recruitment rose from 12th to 11th among trades and industrial recruitment in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Trades and industrial recruitment | 260 | 1.4% | 9 | | Nov 2025 | Trades and industrial recruitment | 880 | 4.2% | 5 | | Dec 2025 | Trades and industrial recruitment | 880 | 5.7% | 5 | | Jan 2026 | Trades and industrial recruitment | 480 | 2.4% | 5 | | Feb 2026 | Trades and industrial recruitment | 480 | 2.6% | 5 | | Mar 2026 | Trades and industrial recruitment | 390 | 1.9% | 7 | | Apr 2026 | Trades and industrial recruitment | 390 | 2.3% | 7 | | May 2026 | Trades and industrial recruitment | 320 | 1.6% | 8 | | Jun 2026 | Trades and industrial recruitment | 320 | 1.6% | 8 | | Jul 2026 | Trades and industrial recruitment | 260 | 1.5% | 8 | | Aug 2026 | Trades and industrial recruitment | 320 | 1.8% | 6 | | Sep 2026 | Trades and industrial recruitment | 320 | 1.7% | 6 | ## How are Labourforce’s branded searches counted? Brandwave collects information about searches that people make online using Labourforce’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “labourforce” ## Which trades and industrial recruitment compete with Labourforce? - [OneStaff](/demand/nz/brands/onestaff) - [Tradestaff](/demand/nz/brands/tradestaff) - [Trade Assist](/demand/nz/brands/trade-assist): Head-to-head: /demand/nz/compare/labourforce-vs-trade-assist - [Dynamix Recruitment](/demand/nz/brands/dynamix-recruitment): Head-to-head: /demand/nz/compare/dynamix-recruitment-vs-labourforce - [Tech 5 Recruitment](/demand/nz/brands/tech-5-recruitment): Head-to-head: /demand/nz/compare/labourforce-vs-tech-5-recruitment - [Apex Recruitment](/demand/nz/brands/apex-recruitment): Head-to-head: /demand/nz/compare/apex-recruitment-vs-labourforce - [Unite Recruit](/demand/nz/brands/unite-recruit): Head-to-head: /demand/nz/compare/labourforce-vs-unite-recruit - [Lynx Recruitment](/demand/nz/brands/lynx-recruitment) - [Techtrade Recruitment](/demand/nz/brands/techtrade-recruitment) - [Advanced Personnel Recruitment](/demand/nz/brands/advanced-personnel-recruitment) - [Personnel Touch](/demand/nz/brands/personnel-touch) - [Mills Recruitment](/demand/nz/brands/mills-recruitment) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Labourforce: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/labourforce This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/labourforce. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.