---
title: "La Roche-Posay: search popularity and Share of Search in New Zealand"
description: "La Roche-Posay is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/la-roche-posay"
publisher: "Brandwave"
---

# La Roche-Posay: search popularity and Share of Search in New Zealand

La Roche-Posay is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: La Roche-Posay
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pharmacy skincare brands**: 27.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pharmacy skincare brands | 2 | 27.4% | 31K |
| Skincare brands | 2 | 15.3% | 31K |
| Sunscreen brands | 1 | 32.7% | 31K |

- [Pharmacy skincare brands](/demand/nz/categories/nz-dermatologist-skincare-brands)
- [Skincare brands](/demand/nz/categories/nz-skincare-brands)
- [Sunscreen brands](/demand/nz/categories/nz-sunscreen-brands)

## How has branded search demand for La Roche-Posay changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for La Roche-Posay in New Zealand rose from 26.9K to 31K.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among pharmacy skincare brands in New Zealand decreased from 34.6% to 27.4%.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among pharmacy skincare brands in New Zealand peaked at 37.1% in November 2025 and was lowest at 27.4% in August 2026.
- Across the 11 months ending August 2026, La Roche-Posay fell from 1st to 2nd among pharmacy skincare brands in New Zealand.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among skincare brands in New Zealand decreased from 18.3% to 15.3%.
- Across the 11 months ending August 2026, La Roche-Posay fell from 1st to 2nd among skincare brands in New Zealand.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among sunscreen brands in New Zealand increased from 27.6% to 32.7%.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among sunscreen brands in New Zealand peaked at 36% in July 2026 and was lowest at 27.6% in October 2025.
- Across the 11 months ending August 2026, La Roche-Posay rose from 2nd to 1st among sunscreen brands in New Zealand.

## How did search popularity change for New Zealand pharmacy skincare brands in August 2026?

- In August 2026, Cetaphil gained estimated Share of Search among pharmacy skincare brands in New Zealand, from 24.7% to 26.3%.
- In August 2026, CeraVe lost estimated Share of Search among pharmacy skincare brands in New Zealand, from 39.1% to 37.6%.
- Eucerin’s estimated Share of Search among pharmacy skincare brands in New Zealand has gained ground for 3 months in a row, from 2.1% to 2.7% in August 2026.
- Estimated monthly branded searches for QV Skincare in New Zealand rose 35.5% over 11 measured months, from 760 to 1K in August 2026.
- Estimated monthly branded searches for La Roche-Posay in New Zealand rose 15.6% over 11 measured months, from 26.9K to 31K in August 2026.

## How did search popularity change for New Zealand skincare brands in August 2026?

- In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%.
- In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%.
- In August 2026, CeraVe lost estimated Share of Search among skincare brands in New Zealand, from 22.6% to 21%.
- In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%.
- In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%.
- In August 2026, Essano rose from 13th to 12th among skincare brands in New Zealand.

## How did search popularity change for New Zealand sunscreen brands in August 2026?

- In August 2026, Nivea overtook Bondi Sands to rank 4th among sunscreen brands in New Zealand, at 10.1%.
- In August 2026, Neutrogena gained estimated Share of Search among sunscreen brands in New Zealand, from 14.7% to 16.2%.
- In August 2026, La Roche-Posay lost estimated Share of Search among sunscreen brands in New Zealand, from 36% to 32.7%.
- Estimated monthly branded searches for Banana Boat in New Zealand fell 55.7% over 11 measured months, from 610 to 270 in August 2026.
- Estimated monthly branded searches for Cancer Society Sunscreen in New Zealand fell 55.7% over 11 measured months, from 880 to 390 in August 2026.
- Estimated monthly branded searches for Ultra Violette in New Zealand fell 48% over 11 measured months, from 1.7K to 890 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pharmacy skincare brands | 26.9K | 34.6% | 1 |
| Nov 2025 | Pharmacy skincare brands | 31.3K | 37.1% | 1 |
| Dec 2025 | Pharmacy skincare brands | 27.7K | 35.2% | 1 |
| Jan 2026 | Pharmacy skincare brands | 27.2K | 32.9% | 1 |
| Feb 2026 | Pharmacy skincare brands | 24.1K | 32.8% | 2 |
| Mar 2026 | Pharmacy skincare brands | 24.3K | 30.3% | 2 |
| Apr 2026 | Pharmacy skincare brands | 28.3K | 32.1% | 2 |
| May 2026 | Pharmacy skincare brands | 29.5K | 27.8% | 2 |
| Jun 2026 | Pharmacy skincare brands | 30.8K | 27.6% | 2 |
| Jul 2026 | Pharmacy skincare brands | 34.3K | 27.5% | 2 |
| Aug 2026 | Pharmacy skincare brands | 31K | 27.4% | 2 |
| Sep 2026 | Pharmacy skincare brands | — | — | — |
| Oct 2025 | Skincare brands | 26.9K | 18.3% | 1 |
| Nov 2025 | Skincare brands | 31.3K | 18.3% | 1 |
| Dec 2025 | Skincare brands | 27.7K | 18% | 1 |
| Jan 2026 | Skincare brands | 27.2K | 17.3% | 1 |
| Feb 2026 | Skincare brands | 24.1K | 17.6% | 2 |
| Mar 2026 | Skincare brands | 24.3K | 16.1% | 2 |
| Apr 2026 | Skincare brands | 28.3K | 17.5% | 2 |
| May 2026 | Skincare brands | 29.5K | 15.3% | 2 |
| Jun 2026 | Skincare brands | 30.8K | 15.5% | 2 |
| Jul 2026 | Skincare brands | 34.3K | 15.9% | 2 |
| Aug 2026 | Skincare brands | 31K | 15.3% | 2 |
| Sep 2026 | Skincare brands | — | — | — |
| Oct 2025 | Sunscreen brands | 26.9K | 27.6% | 2 |
| Nov 2025 | Sunscreen brands | 31.3K | 28.3% | 2 |
| Dec 2025 | Sunscreen brands | 27.7K | 28.6% | 2 |
| Jan 2026 | Sunscreen brands | 27.2K | 30.2% | 2 |
| Feb 2026 | Sunscreen brands | 24.1K | 30.4% | 2 |
| Mar 2026 | Sunscreen brands | 24.3K | 30.8% | 2 |
| Apr 2026 | Sunscreen brands | 28.3K | 34.5% | 1 |
| May 2026 | Sunscreen brands | 29.5K | 33.9% | 1 |
| Jun 2026 | Sunscreen brands | 30.8K | 34.1% | 1 |
| Jul 2026 | Sunscreen brands | 34.3K | 36% | 1 |
| Aug 2026 | Sunscreen brands | 31K | 32.7% | 1 |
| Sep 2026 | Sunscreen brands | — | — | — |

## How is La Roche-Posay measured?

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “la roche posay”
- “la roche posay anthelios”
- “la roche posay anthelios spf”
- “la roche posay b5”
- “la roche posay cicaplast”
- “la roche posay cicaplast baume b5”
- “la roche posay cicaplast baume b5+”
- “la roche posay cleanser”
- “la roche posay cream”
- “la roche posay effaclar”
- “la roche posay facewash”
- “la roche posay gentle cleanser”
- “la roche posay gentle hydrating cleanser”
- “la roche posay hyalu b5 serum”
- “la roche posay moisturiser”
- “la roche posay moisturizer”
- “la roche posay near me”
- “la roche posay nz”
- “la roche posay online”
- “la roche posay retinol b3 serum”
- “la roche posay sensitive skin”
- “la roche posay serum”
- “la roche posay skincare”
- “la roche posay spf”
- “la roche posay sunblock”
- “la roche posay sunscreen”
- “la roche posay tinted spf”
- “la roche posay tinted sunscreen”
- “la roche posay toleriane”
- “la roche posay toleriane hydrating cleanser”
- “la roche posay toleriane hydrating gentle cleanser”
- “larocheposay cream”
- “larocheposay spf”
- “larocheposay sunblock”

## Which pharmacy skincare brands compete with La Roche-Posay?

- [CeraVe](/demand/nz/brands/cerave): Head-to-head: /demand/nz/compare/cerave-vs-la-roche-posay
- [Cetaphil](/demand/nz/brands/cetaphil): Head-to-head: /demand/nz/compare/cetaphil-vs-la-roche-posay
- [Avène](/demand/nz/brands/avene): Head-to-head: /demand/nz/compare/avene-vs-la-roche-posay
- [Eucerin](/demand/nz/brands/eucerin): Head-to-head: /demand/nz/compare/eucerin-vs-la-roche-posay
- [QV Skincare](/demand/nz/brands/qv-skincare): Head-to-head: /demand/nz/compare/la-roche-posay-vs-qv-skincare

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "La Roche-Posay: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/la-roche-posay

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
