--- title: "L&P: search popularity and Share of Search in New Zealand" description: "L&P is a soft drink brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/l-and-p" publisher: "Brandwave" --- # L&P: search popularity and Share of Search in New Zealand L&P is a soft drink brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: L&P - **Owned by**: The Coca-Cola Company - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among soft drink brands**: 12.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Soft drink brands | 3 | 12.5% | 6.5K | - [Soft drink brands](/demand/nz/categories/nz-soft-drink-brands) ## How has branded search demand for L&P changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for L&P in New Zealand held steady, from 6.7K to 6.5K. - Across the 11 months ending August 2026, L&P’s estimated Share of Search among soft drink brands in New Zealand decreased from 14.8% to 12.5%. - Across the 11 months ending August 2026, L&P’s estimated Share of Search among soft drink brands in New Zealand peaked at 18.6% in November 2025 and was lowest at 11.9% in June 2026. - Across the 11 months ending August 2026, L&P fell from 2nd to 3rd among soft drink brands in New Zealand. ## How did search popularity change for New Zealand soft drink brands in August 2026? - In August 2026, Karma Drinks gained estimated Share of Search among soft drink brands in New Zealand, from 3.2% to 4.1%. - In August 2026, Bundaberg lost estimated Share of Search among soft drink brands in New Zealand, from 9.2% to 8.5%. - Estimated monthly branded searches for Pepsi in New Zealand rose 41.3% over 11 measured months, from 5.3K to 7.5K in August 2026. - Estimated monthly branded searches for Coca-Cola in New Zealand rose 15.5% over 11 measured months, from 24.4K to 28.2K in August 2026. - Estimated monthly branded searches for Phoenix Organic in New Zealand fell 17.6% over 11 measured months, from 170 to 140 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Soft drink brands | 6.7K | 14.8% | 2 | | Nov 2025 | Soft drink brands | 10.7K | 18.6% | 2 | | Dec 2025 | Soft drink brands | 7.1K | 13.2% | 2 | | Jan 2026 | Soft drink brands | 7K | 14.9% | 2 | | Feb 2026 | Soft drink brands | 6.8K | 15.4% | 2 | | Mar 2026 | Soft drink brands | 8.2K | 15.9% | 2 | | Apr 2026 | Soft drink brands | 6.7K | 15.4% | 2 | | May 2026 | Soft drink brands | 6.7K | 14.3% | 2 | | Jun 2026 | Soft drink brands | 5.6K | 11.9% | 3 | | Jul 2026 | Soft drink brands | 5.6K | 12.2% | 3 | | Aug 2026 | Soft drink brands | 6.5K | 12.5% | 3 | | Sep 2026 | Soft drink brands | — | — | — | ## How is L&P measured? Brandwave collects information about searches that people make online using L&P’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “l&p” - “l&p can” - “l&p cans” - “l&p drinks” - “l&p lemon & paeroa” - “l&p near me” - “l&p nz” - “l&p soda” - “landp” - “lp” - “lp drink” - “lp nz” - “lp soft drink” ## Which soft drink brands compete with L&P? - [Coca-Cola](/demand/nz/brands/coca-cola): Head-to-head: /demand/nz/compare/coca-cola-vs-l-and-p - [Pepsi](/demand/nz/brands/pepsi): Head-to-head: /demand/nz/compare/l-and-p-vs-pepsi - [Bundaberg](/demand/nz/brands/bundaberg): Head-to-head: /demand/nz/compare/bundaberg-vs-l-and-p - [Schweppes](/demand/nz/brands/schweppes): Head-to-head: /demand/nz/compare/l-and-p-vs-schweppes - [Karma Drinks](/demand/nz/brands/karma-drinks): Head-to-head: /demand/nz/compare/karma-drinks-vs-l-and-p - [Phoenix Organic](/demand/nz/brands/phoenix-organic) ## Who owns L&P? L&P is owned by The Coca-Cola Company. Brandwave also tracks Coca-Cola, Barista Bros, Fuze Tea, Keri, Kiwi Blue, Powerade and Pump, owned by the same company, in New Zealand. - [The Coca-Cola Company](/demand/nz/companies/coca-cola-company): Owns 8 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns L&P? L&P is owned by The Coca-Cola Company. Brandwave also tracks Coca-Cola, Barista Bros, Fuze Tea, Keri, Kiwi Blue, Powerade and Pump, owned by the same company, in New Zealand. ## Cite this page Brandwave. "L&P: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/l-and-p This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/l-and-p. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.