--- title: "Kverneland: search popularity in New Zealand" description: "Kverneland makes farm machinery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/kverneland" publisher: "Brandwave" --- # Kverneland: search popularity in New Zealand Kverneland makes farm machinery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kverneland - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among disc harrow brands**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Disc harrow brands | 4 | 1.4% | 110 | - [Disc harrow brands](/demand/nz/categories/nz-disc-harrow-brands) ## Top disc harrow brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kverneland was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kverneland is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kverneland | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | AMAZONE | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Tatu | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | John Deere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kubota | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about disc harrow brands - Asked ChatGPT "Which disc harrow brand should I buy in New Zealand?": 1. Tatu, 2. Kubota - Asked ChatGPT "What are the best disc harrow brands in New Zealand?": 1. Kverneland, 2. Tatu - Asked ChatGPT "What's the best disc harrow brand in New Zealand for a farm?": 1. Kverneland, 2. AMAZONE - Searched Google, AI Overview "best disc harrow": named none of the brands we track - Searched Google, AI Overview "farm harrow": named none of the brands we track Not named in any answer: John Deere and Mahindra. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Kverneland changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Kverneland in New Zealand fell from 140 to 110. - Across the 12 months ending September 2026, Kverneland’s share of searches among disc harrow brands in New Zealand held steady, from 1.5% to 1.4%. ## How did search popularity change for New Zealand disc harrow brands in September 2026? - In September 2026, John Deere overtook Mahindra to become the leader among disc harrow brands in New Zealand, with 43.7% of the searches. - In September 2026, Kubota gained share of searches among disc harrow brands in New Zealand, from 17.9% to 19.7%. - In September 2026, Mahindra lost share of searches among disc harrow brands in New Zealand, from 42.2% to 35%. - Kverneland’s share of searches among disc harrow brands in New Zealand has gained ground for 3 months in a row, from 0.85% to 1.4% in September 2026. - Estimated monthly branded searches for Tatu in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Disc harrow brands | 140 | 1.5% | 4 | | Nov 2025 | Disc harrow brands | 140 | 1.5% | 4 | | Dec 2025 | Disc harrow brands | 110 | 1.2% | 4 | | Jan 2026 | Disc harrow brands | 110 | 1.2% | 4 | | Feb 2026 | Disc harrow brands | 70 | 0.83% | 4 | | Mar 2026 | Disc harrow brands | 70 | 0.75% | 4 | | Apr 2026 | Disc harrow brands | 70 | 0.86% | 4 | | May 2026 | Disc harrow brands | 50 | 0.62% | 4 | | Jun 2026 | Disc harrow brands | 70 | 0.85% | 4 | | Jul 2026 | Disc harrow brands | 70 | 1% | 4 | | Aug 2026 | Disc harrow brands | 90 | 1% | 4 | | Sep 2026 | Disc harrow brands | 110 | 1.4% | 4 | ## How are Kverneland’s branded searches counted? Brandwave collects information about searches that people make online using Kverneland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kverneland” ## Which disc harrow brands compete with Kverneland? - [John Deere](/demand/nz/brands/john-deere): Head-to-head: /demand/nz/compare/john-deere-vs-kverneland - [Mahindra](/demand/nz/brands/mahindra): Head-to-head: /demand/nz/compare/kverneland-vs-mahindra - [Kubota](/demand/nz/brands/kubota): Head-to-head: /demand/nz/compare/kubota-vs-kverneland - [AMAZONE](/demand/nz/brands/amazone): Head-to-head: /demand/nz/compare/amazone-vs-kverneland - [Tatu](/demand/nz/brands/tatu-marchesan): Head-to-head: /demand/nz/compare/kverneland-vs-tatu-marchesan ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kverneland: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/kverneland This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kverneland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.