---
title: "KTM: search popularity and Share of Search in New Zealand"
description: "KTM is a motorcycle brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ktm"
publisher: "Brandwave"
---

# KTM: search popularity and Share of Search in New Zealand

KTM is a motorcycle brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: KTM
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among motorcycle brands**: 10.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Motorcycle brands | 5 | 10.8% | 5.7K |

- [Motorcycle brands](/demand/nz/categories/nz-motorcycle-brands)

## How has branded search demand for KTM changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for KTM in New Zealand fell from 6.8K to 5.7K.
- Across the 11 months ending August 2026, KTM’s estimated Share of Search among motorcycle brands in New Zealand decreased from 12.4% to 10.8%.
- Across the 11 months ending August 2026, KTM’s estimated Share of Search among motorcycle brands in New Zealand peaked at 14.1% in February 2026 and was lowest at 10.5% in July 2026.
- Across the 11 months ending August 2026, KTM fell from 4th to 5th among motorcycle brands in New Zealand.

## How did search popularity change for New Zealand motorcycle brands in August 2026?

- In August 2026, Kawasaki overtook CFMOTO to rank 2nd among motorcycle brands in New Zealand, at 14.6%.
- In August 2026, Ducati gained estimated Share of Search among motorcycle brands in New Zealand, from 11.4% to 12.3%.
- In August 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands in New Zealand, from 29.3% to 28.1%.
- Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.2% in August 2026.
- In August 2026, KTM rose from 6th to 5th among motorcycle brands in New Zealand.
- In August 2026, Royal Enfield fell from 5th to 6th among motorcycle brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Motorcycle brands | 6.8K | 12.4% | 4 |
| Nov 2025 | Motorcycle brands | 7.2K | 13.5% | 3 |
| Dec 2025 | Motorcycle brands | 6.3K | 12.1% | 4 |
| Jan 2026 | Motorcycle brands | 6K | 11.9% | 5 |
| Feb 2026 | Motorcycle brands | 7.5K | 14.1% | 2 |
| Mar 2026 | Motorcycle brands | 7.9K | 13.6% | 3 |
| Apr 2026 | Motorcycle brands | 6.5K | 12.2% | 6 |
| May 2026 | Motorcycle brands | 7.3K | 12.8% | 3 |
| Jun 2026 | Motorcycle brands | 6.1K | 11.8% | 4 |
| Jul 2026 | Motorcycle brands | 5.2K | 10.5% | 6 |
| Aug 2026 | Motorcycle brands | 5.7K | 10.8% | 5 |
| Sep 2026 | Motorcycle brands | — | — | — |

## How is KTM measured?

Brandwave collects information about searches that people make online using KTM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ktm”
- “ktm 125”
- “ktm 250”
- “ktm 300 exc”
- “ktm 390”
- “ktm 390 adventure”
- “ktm 450”
- “ktm 65”
- “ktm 85”
- “ktm bike”
- “ktm bow”
- “ktm com”
- “ktm dirt bikes”
- “ktm duke”
- “ktm duke 200cc”
- “ktm duke 390”
- “ktm ebike”
- “ktm motorbike”
- “ktm near me”
- “ktm nz”
- “ktm online”
- “ktm rc 390”
- “ktm scooter”

## Which motorcycle brands compete with KTM?

- [Harley-Davidson](/demand/nz/brands/harley-davidson)
- [Kawasaki](/demand/nz/brands/kawasaki): Head-to-head: /demand/nz/compare/kawasaki-vs-ktm
- [CFMOTO](/demand/nz/brands/cfmoto): Head-to-head: /demand/nz/compare/cfmoto-vs-ktm
- [Ducati](/demand/nz/brands/ducati): Head-to-head: /demand/nz/compare/ducati-vs-ktm
- [Royal Enfield](/demand/nz/brands/royal-enfield): Head-to-head: /demand/nz/compare/ktm-vs-royal-enfield
- [Triumph](/demand/nz/brands/triumph): Head-to-head: /demand/nz/compare/ktm-vs-triumph
- [Honda Motorcycles](/demand/nz/brands/honda-motorcycles)
- [Suzuki Motorcycles](/demand/nz/brands/suzuki-motorcycles)
- [Yamaha Motor](/demand/nz/brands/yamaha-motor)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "KTM: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ktm

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ktm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.