--- title: "Ksubi: search popularity in New Zealand" description: "Ksubi makes denim and streetwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ksubi" publisher: "Brandwave" --- # Ksubi: search popularity in New Zealand Ksubi makes denim and streetwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ksubi - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among denim brands**: 9.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Denim brands | 4 | 9.5% | 1.3K | - [Denim brands](/demand/nz/categories/nz-denim-brands) ## Top denim brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ksubi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ksubi is the seventh most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Levi's | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Neuw | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lee | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nudie Jeans | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Glassons | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Wrangler | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Ksubi | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Abrand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about denim brands - Asked ChatGPT "Which denim brand should I buy in New Zealand?": 1. Levi's, 2. Neuw, 3. Nudie Jeans, 4. Lee, 5. Wrangler - Asked ChatGPT "What are the best denim brands in New Zealand?": 1. Neuw, 2. Nudie Jeans, 3. Levi's, 4. Ksubi, 5. Glassons - Asked ChatGPT "What's the best denim brand in New Zealand for everyday jeans?": 1. Levi's, 2. Neuw, 3. Lee, 4. Wrangler - Searched Google, AI Overview "jeans nz": 1. Glassons, 2. Levi's, 3. Lee, 4. Wrangler, 5. Neuw - Searched Google, AI Overview "premium denim brands": named none of the brands we track Not named in any answer: Abrand. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Ksubi changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ksubi in New Zealand rose from 1K to 1.3K. - Across the 12 months ending September 2026, Ksubi’s share of searches among denim brands in New Zealand increased from 8.4% to 9.5%. - Across the 12 months ending September 2026, Ksubi’s share of searches among denim brands in New Zealand peaked at 12.2% in December 2025 and was lowest at 7% in August 2026. - Across the 12 months ending September 2026, Ksubi rose from 5th to 4th among denim brands in New Zealand. ## How did search popularity change for New Zealand denim brands in September 2026? - In September 2026, Ksubi overtook Nudie Jeans to rank 4th among denim brands in New Zealand, with 9.5% of the searches. - In September 2026, Abrand gained share of searches among denim brands in New Zealand, from 18.2% to 21.2%. - In September 2026, Neuw gained share of searches among denim brands in New Zealand, from 6.6% to 9%. - In September 2026, Glassons gained share of searches among denim brands in New Zealand, from 8.6% to 9.5%. - In September 2026, Nudie Jeans gained share of searches among denim brands in New Zealand, from 8.6% to 9.5%. - In September 2026, Levi's lost share of searches among denim brands in New Zealand, from 42.2% to 33.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Denim brands | 1K | 8.4% | 5 | | Nov 2025 | Denim brands | 1.3K | 10.5% | 3 | | Dec 2025 | Denim brands | 1.3K | 12.2% | 3 | | Jan 2026 | Denim brands | 1.3K | 11.9% | 3 | | Feb 2026 | Denim brands | 1K | 9.6% | 3 | | Mar 2026 | Denim brands | 1.6K | 11% | 4 | | Apr 2026 | Denim brands | 1.3K | 8.6% | 6 | | May 2026 | Denim brands | 1.3K | 8% | 6 | | Jun 2026 | Denim brands | 1.3K | 7.9% | 5 | | Jul 2026 | Denim brands | 1.3K | 8.3% | 5 | | Aug 2026 | Denim brands | 1.3K | 7% | 5 | | Sep 2026 | Denim brands | 1.3K | 9.5% | 4 | ## How are Ksubi’s branded searches counted? Brandwave collects information about searches that people make online using Ksubi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ksubi” ## Which denim brands compete with Ksubi? - [Levi's](/demand/nz/brands/levis): Head-to-head: /demand/nz/compare/ksubi-vs-levis - [Abrand](/demand/nz/brands/abrand): Head-to-head: /demand/nz/compare/abrand-vs-ksubi - [Glassons](/demand/nz/brands/glassons): Head-to-head: /demand/nz/compare/glassons-vs-ksubi - [Nudie Jeans](/demand/nz/brands/nudie-jeans): Head-to-head: /demand/nz/compare/ksubi-vs-nudie-jeans - [Neuw](/demand/nz/brands/neuw): Head-to-head: /demand/nz/compare/ksubi-vs-neuw - [Wrangler](/demand/nz/brands/wrangler) - [Lee](/demand/nz/brands/lee-jeans) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ksubi: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ksubi This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ksubi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.