---
title: "Korn Ferry: search popularity in New Zealand"
description: "Korn Ferry is an executive search and consulting firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/korn-ferry"
publisher: "Brandwave"
---

# Korn Ferry: search popularity in New Zealand

Korn Ferry is an executive search and consulting firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Korn Ferry
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among executive search firms**: 8.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Executive search firms | 6 | 8.5% | 480 |
| Salary benchmarking and pay intelligence providers | 2 | 19.3% | 480 |

- [Executive search firms](/demand/nz/categories/executive-search-firms)
- [Salary benchmarking and pay intelligence providers](/demand/nz/categories/salary-benchmarking-and-pay-intelligence)

## Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Korn Ferry was mentioned in two out of three: in two of the three ChatGPT answers. Korn Ferry is the fourth most recommended of the 13.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Kerridge & Partners | 1st | 2 of 3 | 2 of 3 |
| Johnson Partners | 2nd | 2 of 3 | 2 of 3 |
| Sheffield | 3rd | 2 of 3 | 2 of 3 |
| Korn Ferry | 4th | 2 of 3 | 2 of 3 |
| Robert Walters | 5th | 2 of 3 | 2 of 3 |
| JacksonStone & Partners | 6th | 3 of 3 | 3 of 3 |
| Farrow Jamieson | 7th | 1 of 3 | 1 of 3 |
| Ichor Leadership Search | 8th | 1 of 3 | 1 of 3 |
| Hobson Leavy | Not ranked | 0 of 3 | 0 of 3 |
| Inside Recruitment | Not ranked | 0 of 3 | 0 of 3 |
| Alexander James | Not ranked | 0 of 3 | 0 of 3 |
| Sprout People | Not ranked | 0 of 3 | 0 of 3 |
| Decipher Group | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about executive search firms

- Asked ChatGPT "Which executive search firm should I hire in New Zealand?": 1. Sheffield, 2. Farrow Jamieson, 3. JacksonStone & Partners, 4. Korn Ferry
- Asked ChatGPT "What are the best executive search firms in New Zealand?": 1. Kerridge & Partners, 2. Johnson Partners, 3. Korn Ferry, 4. Sheffield, 5. Robert Walters, 6. Ichor Leadership Search, 7. JacksonStone & Partners
- Asked ChatGPT "What's the best executive search firm in New Zealand for senior leaders?": 1. Kerridge & Partners, 2. Johnson Partners, 3. Robert Walters, 4. JacksonStone & Partners

Not named in any answer: Hobson Leavy, Inside Recruitment, Alexander James, Sprout People and Decipher Group.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Korn Ferry changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Korn Ferry in New Zealand held steady at 480.
- Across the 12 months ending September 2026, Korn Ferry’s share of searches among executive search firms in New Zealand peaked at 10.1% in July 2026 and was lowest at 7.2% in February 2026.
- Across the 12 months ending September 2026, Korn Ferry’s share of searches among salary benchmarking and pay intelligence providers in New Zealand increased from 17% to 19.3%.
- Across the 12 months ending September 2026, Korn Ferry’s share of searches among salary benchmarking and pay intelligence providers in New Zealand peaked at 19.5% in August 2026 and was lowest at 14.2% in February 2026.

## How did search popularity change for New Zealand executive search firms in September 2026?

- In September 2026, Hobson Leavy overtook Alexander James to rank 3rd among executive search firms in New Zealand, with 10.7% of the searches.
- In September 2026, Inside Recruitment overtook Alexander James to rank 4th among executive search firms in New Zealand, with 10.7% of the searches.
- In September 2026, Sprout People overtook Farrow Jamieson to rank 9th among executive search firms in New Zealand, with 5% of the searches.
- In September 2026, Alexander James lost share of searches among executive search firms in New Zealand, from 8.9% to 6.4%.
- In September 2026, Farrow Jamieson lost share of searches among executive search firms in New Zealand, from 4.9% to 3.2%.
- In September 2026, Decipher Group lost share of searches among executive search firms in New Zealand, from 3.8% to 3.2%.

## How did search popularity change for New Zealand salary benchmarking and pay intelligence providers in September 2026?

- In September 2026, Payscale gained share of searches among salary benchmarking and pay intelligence providers in New Zealand, from 4.9% to 6%.
- In September 2026, Robert Walters lost share of searches among salary benchmarking and pay intelligence providers in New Zealand, from 52.8% to 52.2%.
- Strategic Pay’s share of searches among salary benchmarking and pay intelligence providers in New Zealand has gained ground for 3 months in a row, from 11.9% to 14.1% in September 2026.
- In September 2026, Mercer rose from 7th to 6th among salary benchmarking and pay intelligence providers in New Zealand.
- In September 2026, Ravio fell from 6th to 7th among salary benchmarking and pay intelligence providers in New Zealand.
- Estimated monthly branded searches for LiveRem in New Zealand rose 35.7% over 12 measured months, from 140 to 190 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Executive search firms | 480 | 8.1% | 6 |
| Nov 2025 | Executive search firms | 390 | 8% | 6 |
| Dec 2025 | Executive search firms | 320 | 9.1% | 4 |
| Jan 2026 | Executive search firms | 390 | 7.4% | 7 |
| Feb 2026 | Executive search firms | 390 | 7.2% | 7 |
| Mar 2026 | Executive search firms | 590 | 8.9% | 5 |
| Apr 2026 | Executive search firms | 480 | 8.5% | 6 |
| May 2026 | Executive search firms | 480 | 8.2% | 6 |
| Jun 2026 | Executive search firms | 480 | 8.1% | 5 |
| Jul 2026 | Executive search firms | 590 | 10.1% | 3 |
| Aug 2026 | Executive search firms | 480 | 8.4% | 7 |
| Sep 2026 | Executive search firms | 480 | 8.5% | 6 |
| Oct 2025 | Salary benchmarking and pay intelligence providers | 480 | 17% | 2 |
| Nov 2025 | Salary benchmarking and pay intelligence providers | 390 | 15.9% | 3 |
| Dec 2025 | Salary benchmarking and pay intelligence providers | 320 | 17.1% | 3 |
| Jan 2026 | Salary benchmarking and pay intelligence providers | 390 | 15.5% | 2 |
| Feb 2026 | Salary benchmarking and pay intelligence providers | 390 | 14.2% | 2 |
| Mar 2026 | Salary benchmarking and pay intelligence providers | 590 | 18.5% | 2 |
| Apr 2026 | Salary benchmarking and pay intelligence providers | 480 | 17% | 2 |
| May 2026 | Salary benchmarking and pay intelligence providers | 480 | 16.4% | 2 |
| Jun 2026 | Salary benchmarking and pay intelligence providers | 480 | 16.8% | 2 |
| Jul 2026 | Salary benchmarking and pay intelligence providers | 590 | 19.2% | 2 |
| Aug 2026 | Salary benchmarking and pay intelligence providers | 480 | 19.5% | 2 |
| Sep 2026 | Salary benchmarking and pay intelligence providers | 480 | 19.3% | 2 |

## How are Korn Ferry’s branded searches counted?

Brandwave collects information about searches that people make online using Korn Ferry’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “korn ferry”

## Which executive search firms compete with Korn Ferry?

- [Robert Walters](/demand/nz/brands/robert-walters)
- [JacksonStone & Partners](/demand/nz/brands/jacksonstone-partners)
- [Hobson Leavy](/demand/nz/brands/hobson-leavy): Head-to-head: /demand/nz/compare/hobson-leavy-vs-korn-ferry
- [Inside Recruitment](/demand/nz/brands/inside-recruitment-ltd): Head-to-head: /demand/nz/compare/inside-recruitment-ltd-vs-korn-ferry
- [Kerridge & Partners](/demand/nz/brands/kerridge-partners): Head-to-head: /demand/nz/compare/kerridge-partners-vs-korn-ferry
- [Sheffield](/demand/nz/brands/sheffield-nz): Head-to-head: /demand/nz/compare/korn-ferry-vs-sheffield-nz
- [Alexander James](/demand/nz/brands/alexander-james): Head-to-head: /demand/nz/compare/alexander-james-vs-korn-ferry
- [Sprout People](/demand/nz/brands/sprout-people)
- [Decipher Group](/demand/nz/brands/decipher-group)
- [Farrow Jamieson](/demand/nz/brands/farrow-jamieson)
- [Johnson Partners](/demand/nz/brands/johnson-partners-nz)
- [Ichor Leadership Search](/demand/nz/brands/ichor-leadership-search)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Korn Ferry: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/korn-ferry

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/korn-ferry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
