---
title: "Kookaburra: search popularity and Share of Search in New Zealand"
description: "Kookaburra makes cricket gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/kookaburra"
publisher: "Brandwave"
---

# Kookaburra: search popularity and Share of Search in New Zealand

Kookaburra makes cricket gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kookaburra
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cricket gear brands**: 36.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cricket gear brands | 1 | 36.7% | 840 |

- [Cricket gear brands](/demand/nz/categories/nz-cricket-gear-brands)

## How has branded search demand for Kookaburra changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kookaburra in New Zealand fell from 1.4K to 840.
- Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket gear brands in New Zealand increased from 34.5% to 36.7%.
- Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket gear brands in New Zealand peaked at 38.5% in June 2026 and was lowest at 30.7% in January 2026.
- Across the 11 months ending August 2026, Kookaburra rose from 2nd to 1st among cricket gear brands in New Zealand.

## How did search popularity change for New Zealand cricket gear brands in August 2026?

- In August 2026, Kookaburra overtook Gray-Nicolls to take the highest estimated Share of Search among cricket gear brands in New Zealand, at 36.7%.
- In August 2026, New Balance Cricket overtook Gunn & Moore to rank 3rd among cricket gear brands in New Zealand, at 11.4%.
- In August 2026, SS Cricket gained estimated Share of Search among cricket gear brands in New Zealand, from 6.5% to 8.3%.
- In August 2026, Gunn & Moore lost estimated Share of Search among cricket gear brands in New Zealand, from 13% to 8.7%.
- In August 2026, Gray-Nicolls lost estimated Share of Search among cricket gear brands in New Zealand, from 36.7% to 34.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cricket gear brands | 1.4K | 34.5% | 2 |
| Nov 2025 | Cricket gear brands | 1.7K | 30.8% | 2 |
| Dec 2025 | Cricket gear brands | 1.6K | 32.6% | 2 |
| Jan 2026 | Cricket gear brands | 1.1K | 30.7% | 2 |
| Feb 2026 | Cricket gear brands | 1.2K | 32.7% | 2 |
| Mar 2026 | Cricket gear brands | 1.4K | 34.6% | 2 |
| Apr 2026 | Cricket gear brands | 660 | 33.7% | 2 |
| May 2026 | Cricket gear brands | 540 | 33.1% | 2 |
| Jun 2026 | Cricket gear brands | 650 | 38.5% | 1 |
| Jul 2026 | Cricket gear brands | 610 | 36.1% | 2 |
| Aug 2026 | Cricket gear brands | 840 | 36.7% | 1 |
| Sep 2026 | Cricket gear brands | — | — | — |

## How is Kookaburra measured?

Brandwave collects information about searches that people make online using Kookaburra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cricket kookaburra ball”
- “cricket kookaburra shoes”
- “kookaburra bat”
- “kookaburra bat cricket”
- “kookaburra bat stickers”
- “kookaburra cricket”
- “kookaburra cricket bag”
- “kookaburra cricket gear”
- “kookaburra cricket gloves”
- “kookaburra cricket pads”

## Which cricket gear brands compete with Kookaburra?

- [Gray-Nicolls](/demand/nz/brands/gray-nicolls): Head-to-head: /demand/nz/compare/gray-nicolls-vs-kookaburra
- [New Balance Cricket](/demand/nz/brands/new-balance-cricket): Head-to-head: /demand/nz/compare/kookaburra-vs-new-balance-cricket
- [Gunn & Moore](/demand/nz/brands/gunn-and-moore): Head-to-head: /demand/nz/compare/gunn-and-moore-vs-kookaburra
- [SS Cricket](/demand/nz/brands/ss-cricket): Head-to-head: /demand/nz/compare/kookaburra-vs-ss-cricket

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kookaburra: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/kookaburra

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kookaburra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.