--- title: "KONG: search popularity in New Zealand" description: "KONG makes dog toys and treats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/kong" publisher: "Brandwave" --- # KONG: search popularity in New Zealand KONG makes dog toys and treats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: KONG - **Owned by**: The KONG Company - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pet accessory brands**: 42.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet accessory brands | 2 | 42.5% | 1.2K | | Pet toy brands | 1 | 60.6% | 1.1K | | Dog bed brands | 1 | 53.9% | 890 | | Dog collar brands | 1 | 54.3% | 890 | - [Pet accessory brands](/demand/nz/categories/nz-pet-accessory-brands) - [Pet toy brands](/demand/nz/categories/nz-pet-toy-brands) - [Dog bed brands](/demand/nz/categories/nz-dog-bed-brands) - [Dog collar brands](/demand/nz/categories/nz-dog-collar-brands) ## Top pet accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KONG did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Puchi | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | 8 Paws | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | EzyDog | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Rogz | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Petmate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Savic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ferplast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dogit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet accessory brands - Asked ChatGPT "Which pet accessory brand should I buy in New Zealand?": 1. EzyDog - Asked ChatGPT "What are the best pet accessory brands in New Zealand?": 1. Puchi, 2. 8 Paws, 3. EzyDog, 4. Rogz - Asked ChatGPT "What's the best pet accessory brand in New Zealand for dogs and cats?": 1. Puchi, 2. 8 Paws - Searched Google, AI Overview "best pet accessories": 1. EzyDog - Searched Google, AI Overview "pet collars nz": 1. EzyDog Not named in any answer: KONG, Petmate, Savic, Ferplast and Dogit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for KONG changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for KONG in New Zealand rose from 1.1K to 1.2K. - Across the 12 months ending September 2026, KONG’s share of searches among pet accessory brands in New Zealand increased from 37.7% to 42.5%. - Across the 12 months ending September 2026, KONG’s share of searches among pet accessory brands in New Zealand peaked at 44.1% in June 2026 and was lowest at 34.7% in January 2026. - Across the 12 months ending September 2026, KONG’s share of searches among pet toy brands in New Zealand increased from 57.1% to 60.6%. - Across the 12 months ending September 2026, KONG’s share of searches among pet toy brands in New Zealand peaked at 66.7% in July 2026 and was lowest at 52.1% in December 2025. - Across the 12 months ending September 2026, KONG’s share of searches among dog bed brands in New Zealand increased from 45.1% to 53.9%. - Across the 12 months ending September 2026, KONG’s share of searches among dog bed brands in New Zealand peaked at 53.9% in September 2026 and was lowest at 44% in January 2026. - Across the 12 months ending September 2026, KONG’s share of searches among dog collar brands in New Zealand increased from 52.9% to 54.3%. - Across the 12 months ending September 2026, KONG’s share of searches among dog collar brands in New Zealand peaked at 59.4% in July 2026 and was lowest at 46.5% in January 2026. ## How did search popularity change for New Zealand pet accessory brands in September 2026? - In September 2026, EzyDog overtook KONG to become the leader among pet accessory brands in New Zealand, with 42.5% of the searches. - In September 2026, Rogz overtook Petmate to rank 3rd among pet accessory brands in New Zealand, with 5.8% of the searches. - In September 2026, Ferplast overtook Puchi to rank 6th among pet accessory brands in New Zealand, with 1.7% of the searches. - In September 2026, KONG gained share of searches among pet accessory brands in New Zealand, from 38.6% to 42.5%. - In September 2026, Petmate lost share of searches among pet accessory brands in New Zealand, from 12.4% to 2.7%. - In September 2026, Puchi lost share of searches among pet accessory brands in New Zealand, from 2.1% to 1%. ## How did search popularity change for New Zealand pet toy brands in September 2026? - In September 2026, West Paw gained share of searches among pet toy brands in New Zealand, from 2.6% to 3.9%. - In September 2026, KONG gained share of searches among pet toy brands in New Zealand, from 59.7% to 60.6%. - In September 2026, Chuckit gained share of searches among pet toy brands in New Zealand, from 8.4% to 8.9%. - In September 2026, Trixie gained share of searches among pet toy brands in New Zealand, from 17.3% to 17.8%. - In September 2026, Catit lost share of searches among pet toy brands in New Zealand, from 7.9% to 5.6%. ## How did search popularity change for New Zealand dog bed brands in September 2026? - In September 2026, KONG gained share of searches among dog bed brands in New Zealand, from 53% to 53.9%. - In September 2026, Wild One lost share of searches among dog bed brands in New Zealand, from 8.3% to 6.7%. - In September 2026, Kazoo rose from 5th to 4th among dog bed brands in New Zealand. - Estimated monthly branded searches for EzyDog in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026. ## How did search popularity change for New Zealand dog collar brands in September 2026? - In September 2026, KONG gained share of searches among dog collar brands in New Zealand, from 53% to 54.3%. - In September 2026, Julius-K9 gained share of searches among dog collar brands in New Zealand, from 3% to 4.3%. - In September 2026, Ruffwear gained share of searches among dog collar brands in New Zealand, from 28.6% to 29.3%. - In September 2026, Rogz gained share of searches among dog collar brands in New Zealand, from 0% to 0.61%. - In September 2026, EzyDog lost share of searches among dog collar brands in New Zealand, from 15.5% to 11.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet accessory brands | 1.1K | 37.7% | 2 | | Nov 2025 | Pet accessory brands | 1.2K | 40.1% | 2 | | Dec 2025 | Pet accessory brands | 1.1K | 37.2% | 2 | | Jan 2026 | Pet accessory brands | 1K | 34.7% | 2 | | Feb 2026 | Pet accessory brands | 1.1K | 38.7% | 2 | | Mar 2026 | Pet accessory brands | 1.2K | 40.4% | 1 | | Apr 2026 | Pet accessory brands | 1.3K | 39.7% | 1 | | May 2026 | Pet accessory brands | 1.3K | 39.2% | 1 | | Jun 2026 | Pet accessory brands | 1.3K | 44.1% | 1 | | Jul 2026 | Pet accessory brands | 1.4K | 43% | 1 | | Aug 2026 | Pet accessory brands | 1.3K | 38.6% | 1 | | Sep 2026 | Pet accessory brands | 1.2K | 42.5% | 2 | | Oct 2025 | Pet toy brands | 930 | 57.1% | 1 | | Nov 2025 | Pet toy brands | 980 | 62% | 1 | | Dec 2025 | Pet toy brands | 980 | 52.1% | 1 | | Jan 2026 | Pet toy brands | 890 | 57.1% | 1 | | Feb 2026 | Pet toy brands | 890 | 61.4% | 1 | | Mar 2026 | Pet toy brands | 1.1K | 61.4% | 1 | | Apr 2026 | Pet toy brands | 1.1K | 63.7% | 1 | | May 2026 | Pet toy brands | 1.1K | 61.6% | 1 | | Jun 2026 | Pet toy brands | 1.1K | 66.5% | 1 | | Jul 2026 | Pet toy brands | 1.3K | 66.7% | 1 | | Aug 2026 | Pet toy brands | 1.1K | 59.7% | 1 | | Sep 2026 | Pet toy brands | 1.1K | 60.6% | 1 | | Oct 2025 | Dog bed brands | 730 | 45.1% | 1 | | Nov 2025 | Dog bed brands | 730 | 44.2% | 1 | | Dec 2025 | Dog bed brands | 730 | 49.3% | 1 | | Jan 2026 | Dog bed brands | 730 | 44% | 1 | | Feb 2026 | Dog bed brands | 730 | 52.9% | 1 | | Mar 2026 | Dog bed brands | 890 | 53% | 1 | | Apr 2026 | Dog bed brands | 890 | 51.7% | 1 | | May 2026 | Dog bed brands | 890 | 50.9% | 1 | | Jun 2026 | Dog bed brands | 890 | 47.3% | 1 | | Jul 2026 | Dog bed brands | 1K | 53.4% | 1 | | Aug 2026 | Dog bed brands | 890 | 53% | 1 | | Sep 2026 | Dog bed brands | 890 | 53.9% | 1 | | Oct 2025 | Dog collar brands | 730 | 52.9% | 1 | | Nov 2025 | Dog collar brands | 730 | 52.1% | 1 | | Dec 2025 | Dog collar brands | 730 | 51% | 1 | | Jan 2026 | Dog collar brands | 730 | 46.5% | 1 | | Feb 2026 | Dog collar brands | 730 | 52.5% | 1 | | Mar 2026 | Dog collar brands | 890 | 58.2% | 1 | | Apr 2026 | Dog collar brands | 890 | 53.6% | 1 | | May 2026 | Dog collar brands | 890 | 53% | 1 | | Jun 2026 | Dog collar brands | 890 | 57.4% | 1 | | Jul 2026 | Dog collar brands | 1K | 59.4% | 1 | | Aug 2026 | Dog collar brands | 890 | 53% | 1 | | Sep 2026 | Dog collar brands | 890 | 54.3% | 1 | ## How are KONG’s branded searches counted? Brandwave collects information about searches that people make online using KONG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “buy kong toys” - “chewy kong toys” - “christmas kong toys” - “kong classic” - “kong dog” - “kong dog bed” - “kong dog bone” - “kong dog bowls” - “kong dog chews” - “kong dog coat” - “kong dog collar” - “kong dog food” - “kong dog mat” - “kong dog products” - “kong dog supplies” - “kong dog toy” - “kong dog treats” - “kong pet toys” - “kong toy” - “monkey kong toy” - “toughest kong toys” - “wubba kong toy” ## Which pet accessory brands compete with KONG? - [EzyDog](/demand/nz/brands/ezydog): Head-to-head: /demand/nz/compare/ezydog-vs-kong - [Rogz](/demand/nz/brands/rogz): Head-to-head: /demand/nz/compare/kong-vs-rogz - [Petmate](/demand/nz/brands/petmate): Head-to-head: /demand/nz/compare/kong-vs-petmate - [Savic](/demand/nz/brands/savic): Head-to-head: /demand/nz/compare/kong-vs-savic - [Ferplast](/demand/nz/brands/ferplast): Head-to-head: /demand/nz/compare/ferplast-vs-kong - [Puchi](/demand/nz/brands/puchi) - [Dogit](/demand/nz/brands/dogit) - [8 Paws](/demand/nz/brands/8-paws) ## Who owns KONG? KONG is owned by The KONG Company. Brandwave does not track any other brands owned by The KONG Company. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns KONG? KONG is owned by The KONG Company. Brandwave does not track any other brands owned by The KONG Company. ## Cite this page Brandwave. "KONG: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/kong This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.