--- title: "Kong: search popularity in New Zealand" description: "Kong makes the API gateway and service mesh teams run their services on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/kong-inc" publisher: "Brandwave" --- # Kong: search popularity in New Zealand Kong makes the API gateway and service mesh teams run their services on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kong - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among API development tools**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | API development tools | 5 | 1.1% | 40 | - [API development tools](/demand/nz/categories/nz-api-development-tools) ## Top API development tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kong was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kong is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Postman | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bruno | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Insomnia | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Swagger | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Kong | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Hoppscotch | 6th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about API development tools - Asked ChatGPT "Which API development tool should I use in New Zealand?": 1. Postman, 2. Swagger, 3. Insomnia, 4. Bruno - Asked ChatGPT "What are the best API development tools in New Zealand?": 1. Postman, 2. Swagger, 3. Insomnia, 4. Bruno, 5. Kong - Asked ChatGPT "What's the best API development tool in New Zealand for developers?": 1. Postman, 2. Bruno, 3. Insomnia, 4. Swagger, 5. Kong - Searched Google, AI Overview "api development tools": 1. Postman, 2. Bruno, 3. Insomnia, 4. Hoppscotch, 5. Swagger, 6. Kong - Searched Google, AI Overview "best api tool": 1. Postman, 2. Bruno, 3. Insomnia Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Kong changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Kong in New Zealand rose from 30 to 40. - Across the 12 months ending September 2026, Kong rose from 6th to 5th among API development tools in New Zealand. ## How did search popularity change for New Zealand API development tools in September 2026? - In September 2026, Hoppscotch gained share of searches among API development tools in New Zealand, from 32.6% to 36.8%. - In September 2026, Swagger lost share of searches among API development tools in New Zealand, from 13.3% to 10.6%. - In September 2026, Postman lost share of searches among API development tools in New Zealand, from 51.4% to 49%. - In September 2026, Kong rose from 6th to 5th among API development tools in New Zealand. - In September 2026, Bruno fell from 5th to 6th among API development tools in New Zealand. - Estimated monthly branded searches for Insomnia in New Zealand fell 25% over 12 measured months, from 80 to 60 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | API development tools | 30 | 0.63% | 6 | | Nov 2025 | API development tools | 20 | 0.44% | 6 | | Dec 2025 | API development tools | 10 | 0.27% | 6 | | Jan 2026 | API development tools | 10 | 0.31% | 6 | | Feb 2026 | API development tools | 20 | 0.54% | 6 | | Mar 2026 | API development tools | 20 | 0.42% | 6 | | Apr 2026 | API development tools | 20 | 0.52% | 6 | | May 2026 | API development tools | 20 | 0.47% | 6 | | Jun 2026 | API development tools | 30 | 0.81% | 6 | | Jul 2026 | API development tools | 20 | 0.59% | 6 | | Aug 2026 | API development tools | 30 | 0.74% | 6 | | Sep 2026 | API development tools | 40 | 1.1% | 5 | ## How are Kong’s branded searches counted? Brandwave collects information about searches that people make online using Kong’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kong gateway” ## Which API development tools compete with Kong? - [Postman](/demand/nz/brands/postman): Head-to-head: /demand/nz/compare/kong-inc-vs-postman - [Hoppscotch](/demand/nz/brands/hoppscotch): Head-to-head: /demand/nz/compare/hoppscotch-vs-kong-inc - [Swagger](/demand/nz/brands/swagger): Head-to-head: /demand/nz/compare/kong-inc-vs-swagger - [Insomnia](/demand/nz/brands/insomnia-api): Head-to-head: /demand/nz/compare/insomnia-api-vs-kong-inc - [Bruno](/demand/nz/brands/bruno-api): Head-to-head: /demand/nz/compare/bruno-api-vs-kong-inc ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kong: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/kong-inc This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kong-inc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.