--- title: "Komatsu: search popularity in New Zealand" description: "Komatsu builds forklifts, construction and mining equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/komatsu" publisher: "Brandwave" --- # Komatsu: search popularity in New Zealand Komatsu builds forklifts, construction and mining equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Komatsu - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among excavator brands**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Excavator brands | 12 | 1.9% | 140 | | Forklift brands | 10 | 3% | 70 | | Wheel loader brands | 6 | 2% | 10 | - [Excavator brands](/demand/nz/categories/nz-excavator-brands) - [Forklift brands](/demand/nz/categories/nz-forklift-brands) - [Wheel loader brands](/demand/nz/categories/nz-wheel-loader-brands) ## Top excavator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Komatsu was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Komatsu is the most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Komatsu | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kubota | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hitachi | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Caterpillar | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Takeuchi | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Yanmar | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | CablePrice | 7th | 3 of 3 | 0 of 2 | 3 of 5 | | Sany | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Terra Cat | 9th | 3 of 3 | 0 of 2 | 3 of 5 | | Kobelco | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Bobcat | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Sumitomo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JCB | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about excavator brands - Asked ChatGPT "Which excavator brand should I buy in New Zealand?": 1. Kubota, 2. Takeuchi, 3. Yanmar, 4. Komatsu, 5. Hitachi, 6. CablePrice, 7. Terra Cat, 8. Caterpillar - Asked ChatGPT "What are the best excavator brands in New Zealand?": 1. Kubota, 2. Komatsu, 3. Hitachi, 4. Caterpillar, 5. Takeuchi, 6. Yanmar, 7. Sany, 8. CablePrice, 9. Terra Cat, 10. Kobelco - Asked ChatGPT "What's the best excavator brand in New Zealand for earthmoving work?": 1. Komatsu, 2. Caterpillar, 3. Hitachi, 4. Kubota, 5. Takeuchi, 6. Sany, 7. Terra Cat, 8. CablePrice - Searched Google, AI Overview "best excavator": 1. Caterpillar, 2. Komatsu, 3. Hitachi, 4. Kobelco, 5. Bobcat, 6. Kubota - Searched Google, AI Overview "mini excavator brands": 1. Caterpillar Not named in any answer: Sumitomo and JCB. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Komatsu changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Komatsu in New Zealand held steady at 210. - Across the 12 months ending September 2026, Komatsu’s share of searches among excavator brands in New Zealand peaked at 2.8% in April 2026 and was lowest at 1.4% in December 2025. - Across the 12 months ending September 2026, Komatsu’s share of searches among forklift brands in New Zealand peaked at 3.7% in July 2026 and was lowest at 2.5% in August 2026. - Across the 12 months ending September 2026, Komatsu fell from 8th to 10th among forklift brands in New Zealand. - Across the 12 months ending September 2026, Komatsu’s share of searches among wheel loader brands in New Zealand increased from 0% to 2%. - Across the 12 months ending September 2026, Komatsu’s share of searches among wheel loader brands in New Zealand peaked at 2.3% in November 2025 and was lowest at 0% in October 2025. ## How did search popularity change for New Zealand excavator brands in September 2026? - In September 2026, Kobelco overtook Bobcat and 2 others to rank 9th among excavator brands in New Zealand, with 2.2% of the searches. - In September 2026, Kubota gained share of searches among excavator brands in New Zealand, from 18.3% to 23.1%. - In September 2026, Sumitomo gained share of searches among excavator brands in New Zealand, from 5.4% to 6.2%. - In September 2026, Yanmar gained share of searches among excavator brands in New Zealand, from 2.9% to 3.5%. - In September 2026, Terra Cat lost share of searches among excavator brands in New Zealand, from 39.6% to 32.4%. - In September 2026, CablePrice lost share of searches among excavator brands in New Zealand, from 14.3% to 13.5%. ## How did search popularity change for New Zealand forklift brands in September 2026? - In September 2026, Bendi overtook Hangcha and 3 others to rank 4th among forklift brands in New Zealand, with 5.6% of the searches. - In September 2026, Linde overtook Hangcha and 2 others to rank 5th among forklift brands in New Zealand, with 5.6% of the searches. - In September 2026, Combilift overtook Hangcha and 3 others to rank 6th among forklift brands in New Zealand, with 4.3% of the searches. - In September 2026, Crown gained share of searches among forklift brands in New Zealand, from 21.3% to 22.2%. - In September 2026, Centra Forklifts gained share of searches among forklift brands in New Zealand, from 30.1% to 30.8%. - In September 2026, Heli lost share of searches among forklift brands in New Zealand, from 4.6% to 3%. ## How did search popularity change for New Zealand wheel loader brands in September 2026? - In September 2026, Volvo Construction Equipment gained share of searches among wheel loader brands in New Zealand, from 13.7% to 27.5%. - In September 2026, Komatsu gained share of searches among wheel loader brands in New Zealand, from 0% to 2%. - In September 2026, Hitachi lost share of searches among wheel loader brands in New Zealand, from 41.2% to 33.3%. - In September 2026, Bobcat lost share of searches among wheel loader brands in New Zealand, from 33.3% to 27.5%. - In September 2026, JCB lost share of searches among wheel loader brands in New Zealand, from 9.8% to 7.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Excavator brands | 140 | 1.7% | 12 | | Nov 2025 | Excavator brands | 140 | 1.7% | 11 | | Dec 2025 | Excavator brands | 90 | 1.4% | 12 | | Jan 2026 | Excavator brands | 140 | 1.8% | 10 | | Feb 2026 | Excavator brands | 140 | 1.8% | 9 | | Mar 2026 | Excavator brands | 170 | 1.8% | 9 | | Apr 2026 | Excavator brands | 210 | 2.8% | 8 | | May 2026 | Excavator brands | 170 | 1.9% | 10 | | Jun 2026 | Excavator brands | 170 | 1.9% | 11 | | Jul 2026 | Excavator brands | 140 | 1.9% | 10 | | Aug 2026 | Excavator brands | 140 | 1.5% | 11 | | Sep 2026 | Excavator brands | 140 | 1.9% | 12 | | Oct 2025 | Forklift brands | 70 | 3% | 8 | | Nov 2025 | Forklift brands | 60 | 2.8% | 9 | | Dec 2025 | Forklift brands | 60 | 3.3% | 9 | | Jan 2026 | Forklift brands | 70 | 3.5% | 9 | | Feb 2026 | Forklift brands | 60 | 2.6% | 8 | | Mar 2026 | Forklift brands | 80 | 3% | 8 | | Apr 2026 | Forklift brands | 60 | 2.8% | 8 | | May 2026 | Forklift brands | 60 | 2.7% | 9 | | Jun 2026 | Forklift brands | 80 | 3.1% | 7 | | Jul 2026 | Forklift brands | 80 | 3.7% | 8 | | Aug 2026 | Forklift brands | 60 | 2.5% | 12 | | Sep 2026 | Forklift brands | 70 | 3% | 10 | | Oct 2025 | Wheel loader brands | 0 | 0% | 6 | | Nov 2025 | Wheel loader brands | 10 | 2.3% | 5 | | Dec 2025 | Wheel loader brands | 0 | 0% | 6 | | Jan 2026 | Wheel loader brands | 0 | 0% | 6 | | Feb 2026 | Wheel loader brands | 0 | 0% | 6 | | Mar 2026 | Wheel loader brands | 0 | 0% | 6 | | Apr 2026 | Wheel loader brands | 0 | 0% | 6 | | May 2026 | Wheel loader brands | 0 | 0% | 6 | | Jun 2026 | Wheel loader brands | 10 | 2.2% | 6 | | Jul 2026 | Wheel loader brands | 0 | 0% | 6 | | Aug 2026 | Wheel loader brands | 0 | 0% | 6 | | Sep 2026 | Wheel loader brands | 10 | 2% | 6 | ## How are Komatsu’s branded searches counted? Brandwave collects information about searches that people make online using Komatsu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “forklift komatsu” - “komatsu 25” - “komatsu 25 forklift” - “komatsu 30 forklift” - “komatsu 61px” - “komatsu excavator” ## Which excavator brands compete with Komatsu? - [Terra Cat](/demand/nz/brands/terra-cat) - [Kubota](/demand/nz/brands/kubota) - [CablePrice](/demand/nz/brands/cableprice) - [Caterpillar](/demand/nz/brands/caterpillar) - [Sumitomo](/demand/nz/brands/sumitomo) - [Hitachi](/demand/nz/brands/hitachi) - [Yanmar](/demand/nz/brands/yanmar) - [Sany](/demand/nz/brands/sany): Head-to-head: /demand/nz/compare/komatsu-vs-sany - [Kobelco](/demand/nz/brands/kobelco): Head-to-head: /demand/nz/compare/kobelco-vs-komatsu - [Takeuchi](/demand/nz/brands/takeuchi): Head-to-head: /demand/nz/compare/komatsu-vs-takeuchi - [Bobcat](/demand/nz/brands/bobcat): Head-to-head: /demand/nz/compare/bobcat-vs-komatsu - [JCB](/demand/nz/brands/jcb): Head-to-head: /demand/nz/compare/jcb-vs-komatsu ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Komatsu: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/komatsu This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/komatsu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.