--- title: "Kogan: search popularity and Share of Search in New Zealand" description: "An Australian online retailer selling electronics, appliances, and homewares to New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/kogan" publisher: "Brandwave" --- # Kogan: search popularity and Share of Search in New Zealand An Australian online retailer selling electronics, appliances, and homewares to New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kogan - **Owned by**: Kogan.com - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among online retailers and marketplaces**: 0.42% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | online retailers and marketplaces | 8 | 0.42% | 14.6K | - [New Zealand online retailers and marketplaces](/demand/nz/categories/nz-online-retailers-and-marketplaces) ## How has branded search demand for Kogan changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Kogan in New Zealand rose from 13.6K to 14.6K. - Across the 11 months ending August 2026, Kogan’s estimated Share of Search among online retailers and marketplaces in New Zealand held steady, from 0.36% to 0.42%. ## How did search popularity change for New Zealand online retailers and marketplaces in August 2026? - In August 2026, Trade Me gained estimated Share of Search among online retailers and marketplaces in New Zealand, from 53.3% to 56.7%. - In August 2026, AliExpress lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 9.9% to 8.6%. - In August 2026, Amazon lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 8.5% to 7.4%. - In August 2026, Mighty Ape lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 4.6% to 4%. - Estimated monthly branded searches for Temu in New Zealand fell 24.5% over 11 measured months, from 505K to 381K in August 2026. - Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | online retailers and marketplaces | 13.6K | 0.36% | 8 | | Nov 2025 | online retailers and marketplaces | 29.6K | 0.78% | 8 | | Dec 2025 | online retailers and marketplaces | 20.1K | 0.63% | 8 | | Jan 2026 | online retailers and marketplaces | 14.3K | 0.4% | 8 | | Feb 2026 | online retailers and marketplaces | 11.6K | 0.39% | 8 | | Mar 2026 | online retailers and marketplaces | 14K | 0.41% | 8 | | Apr 2026 | online retailers and marketplaces | 11.7K | 0.38% | 8 | | May 2026 | online retailers and marketplaces | 11.3K | 0.33% | 8 | | Jun 2026 | online retailers and marketplaces | 12.2K | 0.39% | 8 | | Jul 2026 | online retailers and marketplaces | 12.8K | 0.42% | 8 | | Aug 2026 | online retailers and marketplaces | 14.6K | 0.42% | 8 | | Sep 2026 | online retailers and marketplaces | — | — | — | ## How is Kogan measured? Brandwave collects information about searches that people make online using Kogan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “Kogan” - “kogan australia” - “kogan co nz” - “kogan com” - “kogan deals” - “kogan dehumidifier” - “kogan new zealand” - “kogan nz” - “kogan tv” - “kogan tv's” - “kogan tvs” ## Which online retailers and marketplaces compete with Kogan? - [Trade Me](/demand/nz/brands/trade-me) - [Temu](/demand/nz/brands/temu) - [AliExpress](/demand/nz/brands/aliexpress): Head-to-head: /demand/nz/compare/aliexpress-vs-kogan - [Shein](/demand/nz/brands/shein): Head-to-head: /demand/nz/compare/kogan-vs-shein - [Amazon](/demand/nz/brands/amazon): Head-to-head: /demand/nz/compare/amazon-vs-kogan - [Mighty Ape](/demand/nz/brands/mighty-ape): Head-to-head: /demand/nz/compare/kogan-vs-mighty-ape - [eBay](/demand/nz/brands/ebay): Head-to-head: /demand/nz/compare/ebay-vs-kogan ## Who owns Kogan? Kogan is owned by Kogan.com. Brandwave also tracks Mighty Ape, owned by the same company, in New Zealand. - [Kogan.com](/demand/nz/companies/kogan-com): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Kogan? Kogan is owned by Kogan.com. Brandwave also tracks Mighty Ape, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Kogan: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/kogan This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kogan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.