---
title: "Kogan Mobile: search popularity and Share of Search in New Zealand"
description: "Kogan Mobile provides broadband and mobile plans in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/kogan-mobile"
publisher: "Brandwave"
---

# Kogan Mobile: search popularity and Share of Search in New Zealand

Kogan Mobile provides broadband and mobile plans in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kogan Mobile
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among mobile and broadband providers**: 3.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Mobile and broadband providers | 7 | 3.1% | 16.4K |

- [Mobile and broadband providers](/demand/nz/categories/mobile-and-broadband)

## How has branded search demand for Kogan Mobile changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kogan Mobile in New Zealand held steady, from 16.6K to 16.4K.
- Across the 11 months ending August 2026, Kogan Mobile’s estimated Share of Search among mobile and broadband providers in New Zealand peaked at 6.8% in November 2025 and was lowest at 2.6% in May 2026.

## How did search popularity change for New Zealand mobile and broadband providers in August 2026?

- In August 2026, One NZ gained estimated Share of Search among mobile and broadband providers in New Zealand, from 25.3% to 28.9%.
- In August 2026, Contact Energy lost estimated Share of Search among mobile and broadband providers in New Zealand, from 19.6% to 18.5%.
- In August 2026, Mercury lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.8% to 12.9%.
- In August 2026, 2degrees lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.1% to 12.4%.
- Spark’s estimated Share of Search among mobile and broadband providers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026.
- In August 2026, Zeronet rose from 9th to 8th among mobile and broadband providers in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mobile and broadband providers | 16.6K | 3% | 7 |
| Nov 2025 | Mobile and broadband providers | 40.8K | 6.8% | 7 |
| Dec 2025 | Mobile and broadband providers | 29.9K | 5.9% | 7 |
| Jan 2026 | Mobile and broadband providers | 16.8K | 3.3% | 7 |
| Feb 2026 | Mobile and broadband providers | 15.4K | 3% | 7 |
| Mar 2026 | Mobile and broadband providers | 20.1K | 3.7% | 7 |
| Apr 2026 | Mobile and broadband providers | 15.2K | 2.9% | 7 |
| May 2026 | Mobile and broadband providers | 13.5K | 2.6% | 7 |
| Jun 2026 | Mobile and broadband providers | 15.3K | 2.7% | 7 |
| Jul 2026 | Mobile and broadband providers | 16.5K | 3.2% | 7 |
| Aug 2026 | Mobile and broadband providers | 16.4K | 3.1% | 7 |
| Sep 2026 | Mobile and broadband providers | — | — | — |

## How is Kogan Mobile measured?

Brandwave collects information about searches that people make online using Kogan Mobile’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “accounts kogan mobile”
- “kogan mobile au”
- “kogan mobile black friday”
- “kogan mobile broadband”
- “kogan mobile deals”
- “kogan mobile near me”
- “kogan mobile new zealand”
- “kogan mobile nz”
- “kogan mobile online”
- “kogan mobile plans”
- “kogan mobile prepaid”
- “kogan mobile prepaid plans”
- “kogan mobile sale”
- “kogan mobile sim card”
- “kogan sim”
- “kogan sim card”
- “kogan sim plans”
- “koganmobile”
- “koganmobile co nz”
- “koganmobile nz”
- “koganmobile plans”

## Which mobile and broadband providers compete with Kogan Mobile?

- [One NZ](/demand/nz/brands/one-nz)
- [Contact Energy](/demand/nz/brands/contact-energy)
- [Spark](/demand/nz/brands/spark)
- [Mercury](/demand/nz/brands/mercury-energy): Head-to-head: /demand/nz/compare/kogan-mobile-vs-mercury-energy
- [2degrees](/demand/nz/brands/2degrees): Head-to-head: /demand/nz/compare/2degrees-vs-kogan-mobile
- [Skinny](/demand/nz/brands/skinny): Head-to-head: /demand/nz/compare/kogan-mobile-vs-skinny
- [Zeronet](/demand/nz/brands/zeronet): Head-to-head: /demand/nz/compare/kogan-mobile-vs-zeronet
- [Warehouse Mobile](/demand/nz/brands/warehouse-mobile): Head-to-head: /demand/nz/compare/kogan-mobile-vs-warehouse-mobile

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kogan Mobile: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/kogan-mobile

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kogan-mobile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.