--- title: "Kobo: search popularity and Share of Search in New Zealand" description: "Kobo is an audiobook or ebook service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/kobo" publisher: "Brandwave" --- # Kobo: search popularity and Share of Search in New Zealand Kobo is an audiobook or ebook service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kobo - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among audiobook and ebook services**: 25.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Audiobook and ebook services | 2 | 25.2% | 18.4K | | E-reader brands | 3 | 19.9% | 18.4K | - [Audiobook and ebook services](/demand/nz/categories/nz-audiobook-and-ebook-services) - [E-reader brands](/demand/nz/categories/nz-e-reader-brands) ## How has branded search demand for Kobo changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Kobo in New Zealand rose from 14K to 18.4K. - Across the 11 months ending August 2026, Kobo’s estimated Share of Search among audiobook and ebook services in New Zealand increased from 20.3% to 25.2%. - Across the 11 months ending August 2026, Kobo’s estimated Share of Search among audiobook and ebook services in New Zealand peaked at 25.2% in August 2026 and was lowest at 19.7% in March 2026. - Across the 11 months ending August 2026, Kobo’s estimated Share of Search among e-reader brands in New Zealand decreased from 21.5% to 19.9%. - Across the 11 months ending August 2026, Kobo’s estimated Share of Search among e-reader brands in New Zealand peaked at 27.3% in April 2026 and was lowest at 19.9% in August 2026. - Across the 11 months ending August 2026, Kobo fell from 2nd to 3rd among e-reader brands in New Zealand. ## How did search popularity change for New Zealand audiobook and ebook services in August 2026? - In August 2026, Kobo gained estimated Share of Search among audiobook and ebook services in New Zealand, from 23.9% to 25.2%. - In August 2026, Audible lost estimated Share of Search among audiobook and ebook services in New Zealand, from 17.9% to 17.2%. - Estimated monthly branded searches for Libby in New Zealand rose 64.6% over 11 measured months, from 2.6K to 4.2K in August 2026. ## How did search popularity change for New Zealand e-reader brands in August 2026? - In August 2026, reMarkable gained estimated Share of Search among e-reader brands in New Zealand, from 33.9% to 38.9%. - In August 2026, Kindle lost estimated Share of Search among e-reader brands in New Zealand, from 43.4% to 39.5%. - In August 2026, Kobo lost estimated Share of Search among e-reader brands in New Zealand, from 20.6% to 19.9%. - Estimated monthly branded searches for Boox in New Zealand rose 14% over 11 measured months, from 1.1K to 1.3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Audiobook and ebook services | 14K | 20.3% | 2 | | Nov 2025 | Audiobook and ebook services | 19.1K | 21.6% | 2 | | Dec 2025 | Audiobook and ebook services | 22.4K | 24.4% | 2 | | Jan 2026 | Audiobook and ebook services | 20.6K | 22.3% | 2 | | Feb 2026 | Audiobook and ebook services | 13.9K | 20.9% | 2 | | Mar 2026 | Audiobook and ebook services | 14.3K | 19.7% | 3 | | Apr 2026 | Audiobook and ebook services | 18.4K | 24% | 2 | | May 2026 | Audiobook and ebook services | 18.2K | 23% | 2 | | Jun 2026 | Audiobook and ebook services | 17.8K | 22.5% | 2 | | Jul 2026 | Audiobook and ebook services | 18.3K | 23.9% | 2 | | Aug 2026 | Audiobook and ebook services | 18.4K | 25.2% | 2 | | Sep 2026 | Audiobook and ebook services | — | — | — | | Oct 2025 | E-reader brands | 14K | 21.5% | 2 | | Nov 2025 | E-reader brands | 19.1K | 23.4% | 2 | | Dec 2025 | E-reader brands | 22.4K | 26.8% | 2 | | Jan 2026 | E-reader brands | 20.6K | 24.8% | 2 | | Feb 2026 | E-reader brands | 13.9K | 23.8% | 2 | | Mar 2026 | E-reader brands | 14.3K | 23.4% | 2 | | Apr 2026 | E-reader brands | 18.4K | 27.3% | 2 | | May 2026 | E-reader brands | 18.2K | 26.5% | 2 | | Jun 2026 | E-reader brands | 17.8K | 20.6% | 3 | | Jul 2026 | E-reader brands | 18.3K | 20.6% | 3 | | Aug 2026 | E-reader brands | 18.4K | 19.9% | 3 | | Sep 2026 | E-reader brands | — | — | — | ## How is Kobo measured? Brandwave collects information about searches that people make online using Kobo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “e reader kobo” - “kobo” - “kobo app” - “kobo audiobooks” - “kobo clara” - “kobo clara cover” - “kobo clara2e” - “kobo colour” - “kobo com” - “kobo cover” - “kobo ebooks” - “kobo inc” - “kobo libra” - “kobo libra 2” - “kobo nia” - “kobo nz” - “kobo online” - “kobo sage” - “kobo stylus” ## Which audiobook and ebook services compete with Kobo? - [Kindle](/demand/nz/brands/kindle): Head-to-head: /demand/nz/compare/kindle-vs-kobo - [Audible](/demand/nz/brands/audible): Head-to-head: /demand/nz/compare/audible-vs-kobo - [Libby](/demand/nz/brands/libby): Head-to-head: /demand/nz/compare/kobo-vs-libby - [BorrowBox](/demand/nz/brands/borrowbox): Head-to-head: /demand/nz/compare/borrowbox-vs-kobo - [Storytel](/demand/nz/brands/storytel): Head-to-head: /demand/nz/compare/kobo-vs-storytel ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kobo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/kobo This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kobo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.