---
title: "Koanga: search popularity and Share of Search in New Zealand"
description: "Koanga sells garden seeds in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/koanga"
publisher: "Brandwave"
---

# Koanga: search popularity and Share of Search in New Zealand

Koanga sells garden seeds in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Koanga
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among seed brands**: 3.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Seed brands | 3 | 3.2% | 780 |

- [Seed brands](/demand/nz/categories/nz-seed-brands)

## How has branded search demand for Koanga changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Koanga in New Zealand held steady, from 800 to 780.
- Across the 11 months ending August 2026, Koanga’s estimated Share of Search among seed brands in New Zealand decreased from 4.8% to 3.2%.
- Across the 11 months ending August 2026, Koanga’s estimated Share of Search among seed brands in New Zealand peaked at 7.9% in May 2026 and was lowest at 3.2% in August 2026.

## How did search popularity change for New Zealand seed brands in August 2026?

- In August 2026, Kings Seeds gained estimated Share of Search among seed brands in New Zealand, from 63.2% to 68%.
- In August 2026, Egmont Seeds lost estimated Share of Search among seed brands in New Zealand, from 31.8% to 27.7%.
- In August 2026, Koanga lost estimated Share of Search among seed brands in New Zealand, from 4.1% to 3.2%.
- Estimated monthly branded searches for Yates Seeds in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026.
- Estimated monthly branded searches for McGregor's in New Zealand fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Seed brands | 800 | 4.8% | 3 |
| Nov 2025 | Seed brands | 650 | 5.2% | 3 |
| Dec 2025 | Seed brands | 580 | 6.5% | 3 |
| Jan 2026 | Seed brands | 650 | 5.8% | 3 |
| Feb 2026 | Seed brands | 600 | 6% | 3 |
| Mar 2026 | Seed brands | 800 | 6.1% | 3 |
| Apr 2026 | Seed brands | 800 | 7% | 3 |
| May 2026 | Seed brands | 850 | 7.9% | 3 |
| Jun 2026 | Seed brands | 690 | 6.4% | 3 |
| Jul 2026 | Seed brands | 710 | 4.1% | 3 |
| Aug 2026 | Seed brands | 780 | 3.2% | 3 |
| Sep 2026 | Seed brands | — | — | — |

## How is Koanga measured?

Brandwave collects information about searches that people make online using Koanga’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “koanga institute”
- “koanga seeds”

## Which seed brands compete with Koanga?

- [Kings Seeds](/demand/nz/brands/kings-seeds): Head-to-head: /demand/nz/compare/kings-seeds-vs-koanga
- [Egmont Seeds](/demand/nz/brands/egmont-seeds): Head-to-head: /demand/nz/compare/egmont-seeds-vs-koanga
- [Yates Seeds](/demand/nz/brands/yates-seeds): Head-to-head: /demand/nz/compare/koanga-vs-yates-seeds
- [McGregor's](/demand/nz/brands/mcgregors): Head-to-head: /demand/nz/compare/koanga-vs-mcgregors

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Koanga: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/koanga

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/koanga. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.