---
title: "Knauf Insulation: search popularity and Share of Search in New Zealand"
description: "Knauf Insulation makes or installs home insulation in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/knauf-insulation"
publisher: "Brandwave"
---

# Knauf Insulation: search popularity and Share of Search in New Zealand

Knauf Insulation makes or installs home insulation in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Knauf Insulation
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among insulation brands**: 12.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Insulation brands | 3 | 12.6% | 900 |

- [Insulation brands](/demand/nz/categories/nz-insulation-brands)

## How has branded search demand for Knauf Insulation changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Knauf Insulation in New Zealand held steady, from 940 to 900.
- Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among insulation brands in New Zealand decreased from 14.9% to 12.6%.

## How did search popularity change for New Zealand insulation brands in August 2026?

- In August 2026, Pink Batts gained estimated Share of Search among insulation brands in New Zealand, from 59.4% to 60.4%.
- In August 2026, GreenStuf gained estimated Share of Search among insulation brands in New Zealand, from 7.6% to 8.1%.
- In August 2026, Knauf Insulation lost estimated Share of Search among insulation brands in New Zealand, from 14.1% to 12.6%.
- Estimated monthly branded searches for Bradford Insulation in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Insulation brands | 940 | 14.9% | 3 |
| Nov 2025 | Insulation brands | 790 | 14.1% | 3 |
| Dec 2025 | Insulation brands | 600 | 14.2% | 3 |
| Jan 2026 | Insulation brands | 690 | 14% | 3 |
| Feb 2026 | Insulation brands | 710 | 13.5% | 3 |
| Mar 2026 | Insulation brands | 990 | 14.6% | 3 |
| Apr 2026 | Insulation brands | 880 | 13.8% | 3 |
| May 2026 | Insulation brands | 1.1K | 14% | 3 |
| Jun 2026 | Insulation brands | 1.1K | 14.5% | 3 |
| Jul 2026 | Insulation brands | 1.1K | 14.1% | 3 |
| Aug 2026 | Insulation brands | 900 | 12.6% | 3 |
| Sep 2026 | Insulation brands | — | — | — |

## How is Knauf Insulation measured?

Brandwave collects information about searches that people make online using Knauf Insulation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “earthwool”
- “earthwool ceiling insulation”
- “earthwool glasswool”
- “earthwool wall insulation”
- “knauf earthwool insulation”
- “knauf insulation”
- “knauf insulation batts”
- “knauf insulation near me”
- “knauf insulation nz”
- “knaufinsulation”

## Which insulation brands compete with Knauf Insulation?

- [Pink Batts](/demand/nz/brands/pink-batts): Head-to-head: /demand/nz/compare/knauf-insulation-vs-pink-batts
- [Mammoth](/demand/nz/brands/mammoth): Head-to-head: /demand/nz/compare/knauf-insulation-vs-mammoth
- [GreenStuf](/demand/nz/brands/greenstuf): Head-to-head: /demand/nz/compare/greenstuf-vs-knauf-insulation
- [Bradford Insulation](/demand/nz/brands/bradford-insulation): Head-to-head: /demand/nz/compare/bradford-insulation-vs-knauf-insulation

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Knauf Insulation: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/knauf-insulation

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/knauf-insulation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.