---
title: "Kleenex: search popularity and Share of Search in New Zealand"
description: "Kleenex makes toilet paper or tissues sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/kleenex"
publisher: "Brandwave"
---

# Kleenex: search popularity and Share of Search in New Zealand

Kleenex makes toilet paper or tissues sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kleenex
- **Owned by**: Kimberly-Clark
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among toilet paper and tissue brands**: 36.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Toilet paper and tissue brands | 2 | 36.9% | 990 |

- [Toilet paper and tissue brands](/demand/nz/categories/nz-toilet-paper-brands)

## How has branded search demand for Kleenex changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kleenex in New Zealand rose from 900 to 990.
- Across the 11 months ending August 2026, Kleenex’s estimated Share of Search among toilet paper and tissue brands in New Zealand decreased from 39.3% to 36.9%.
- Across the 11 months ending August 2026, Kleenex’s estimated Share of Search among toilet paper and tissue brands in New Zealand peaked at 39.3% in October 2025 and was lowest at 29% in February 2026.
- Across the 11 months ending August 2026, Kleenex fell from 1st to 2nd among toilet paper and tissue brands in New Zealand.

## How did search popularity change for New Zealand toilet paper and tissue brands in August 2026?

- In August 2026, Sorbent gained estimated Share of Search among toilet paper and tissue brands in New Zealand, from 42.1% to 43.3%.
- In August 2026, Who Gives A Crap lost estimated Share of Search among toilet paper and tissue brands in New Zealand, from 8.5% to 7.8%.
- Estimated monthly branded searches for Kleenex in New Zealand rose 10% over 11 measured months, from 900 to 990 in August 2026.
- Estimated monthly branded searches for Purex in New Zealand fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toilet paper and tissue brands | 900 | 39.3% | 1 |
| Nov 2025 | Toilet paper and tissue brands | 650 | 34% | 2 |
| Dec 2025 | Toilet paper and tissue brands | 550 | 30.2% | 2 |
| Jan 2026 | Toilet paper and tissue brands | 600 | 30.6% | 2 |
| Feb 2026 | Toilet paper and tissue brands | 580 | 29% | 2 |
| Mar 2026 | Toilet paper and tissue brands | 860 | 33% | 2 |
| Apr 2026 | Toilet paper and tissue brands | 890 | 36.9% | 1 |
| May 2026 | Toilet paper and tissue brands | 840 | 37% | 1 |
| Jun 2026 | Toilet paper and tissue brands | 930 | 39.2% | 1 |
| Jul 2026 | Toilet paper and tissue brands | 960 | 37.1% | 2 |
| Aug 2026 | Toilet paper and tissue brands | 990 | 36.9% | 2 |
| Sep 2026 | Toilet paper and tissue brands | — | — | — |

## How is Kleenex measured?

Brandwave collects information about searches that people make online using Kleenex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kleenex”
- “kleenex near me”
- “kleenex new zealand”
- “kleenex nz”
- “kleenex tissue box”
- “kleenex tissues”
- “kleenex toilet paper”

## Which toilet paper and tissue brands compete with Kleenex?

- [Sorbent](/demand/nz/brands/sorbent): Head-to-head: /demand/nz/compare/kleenex-vs-sorbent
- [Purex](/demand/nz/brands/purex): Head-to-head: /demand/nz/compare/kleenex-vs-purex
- [Who Gives A Crap](/demand/nz/brands/who-gives-a-crap): Head-to-head: /demand/nz/compare/kleenex-vs-who-gives-a-crap

## Who owns Kleenex?

Kleenex is owned by Kimberly-Clark. Brandwave also tracks Thinx, Huggies Wipes and U by Kotex, owned by the same company, in New Zealand.

- [Kimberly-Clark](/demand/nz/companies/kimberly-clark): Owns 4 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Kleenex?

Kleenex is owned by Kimberly-Clark. Brandwave also tracks Thinx, Huggies Wipes and U by Kotex, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Kleenex: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/kleenex

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kleenex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.