---
title: "Klarna: search popularity and Share of Search in New Zealand"
description: "A payments and shopping app offering pay-in-four instalments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/klarna"
publisher: "Brandwave"
---

# Klarna: search popularity and Share of Search in New Zealand

A payments and shopping app offering pay-in-four instalments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Klarna
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among buy now pay later in new zealand**: 7.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Buy now pay later in New Zealand | 3 | 7.3% | 10.3K |

- [Buy now pay later in New Zealand](/demand/nz/categories/nz-buy-now-pay-later)

## How has branded search demand for Klarna changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Klarna in New Zealand rose from 8.7K to 10.3K.
- Across the 11 months ending August 2026, Klarna’s estimated Share of Search among buy now pay later in new zealand in New Zealand increased from 5.1% to 7.3%.
- Across the 11 months ending August 2026, Klarna’s estimated Share of Search among buy now pay later in new zealand in New Zealand peaked at 7.3% in August 2026 and was lowest at 4.6% in April 2026.

## How did search popularity change for New Zealand buy now pay later in new zealand in August 2026?

- In August 2026, Afterpay gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 53% to 60.3%.
- In August 2026, Klarna gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 6.5% to 7.3%.
- In August 2026, PayPal lost estimated Share of Search among buy now pay later in new zealand in New Zealand, from 38.4% to 30.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Buy now pay later in New Zealand | 8.7K | 5.1% | 3 |
| Nov 2025 | Buy now pay later in New Zealand | 8.7K | 5.1% | 3 |
| Dec 2025 | Buy now pay later in New Zealand | 7.4K | 4.9% | 3 |
| Jan 2026 | Buy now pay later in New Zealand | 7.5K | 5% | 3 |
| Feb 2026 | Buy now pay later in New Zealand | 6.4K | 4.9% | 3 |
| Mar 2026 | Buy now pay later in New Zealand | 7.8K | 5.3% | 3 |
| Apr 2026 | Buy now pay later in New Zealand | 6.1K | 4.6% | 3 |
| May 2026 | Buy now pay later in New Zealand | 6.5K | 4.9% | 3 |
| Jun 2026 | Buy now pay later in New Zealand | 6.6K | 5% | 3 |
| Jul 2026 | Buy now pay later in New Zealand | 8.8K | 6.5% | 3 |
| Aug 2026 | Buy now pay later in New Zealand | 10.3K | 7.3% | 3 |
| Sep 2026 | Buy now pay later in New Zealand | — | — | — |

## How is Klarna measured?

Brandwave collects information about searches that people make online using Klarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “klarna”
- “klarna app”
- “klarna card”
- “klarna in store”
- “klarna new zealand”
- “klarna nz”
- “klarna pay in 4”
- “klarna shopping”
- “klarna store”
- “klarna stores”
- “klarna stores nz”

## Which buy now pay later in new zealand compete with Klarna?

- [Afterpay](/demand/nz/brands/afterpay): Head-to-head: /demand/nz/compare/afterpay-vs-klarna
- [PayPal](/demand/nz/brands/paypal): Head-to-head: /demand/nz/compare/klarna-vs-paypal
- [Laybuy](/demand/nz/brands/laybuy): Head-to-head: /demand/nz/compare/klarna-vs-laybuy

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Klarna: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/klarna

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/klarna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.