---
title: "Kiwicare: search popularity in New Zealand"
description: "Kiwicare makes garden pest and weed control. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/kiwicare"
publisher: "Brandwave"
---

# Kiwicare: search popularity in New Zealand

Kiwicare makes garden pest and weed control. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kiwicare
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among garden product brands**: 13.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Garden product brands | 3 | 13.1% | 950 |
| Rodent bait brands | 2 | 11.7% | 70 |

- [Garden product brands](/demand/nz/categories/nz-garden-product-brands)
- [Rodent bait brands](/demand/nz/categories/nz-rat-bait-brands)

## Top garden product brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kiwicare was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kiwicare is the third most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Yates | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Tui Garden | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Kiwicare | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Daltons | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Seasol | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Living Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GroSafe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about garden product brands

- Asked ChatGPT "Which garden product brand should I buy in New Zealand?": 1. Yates, 2. Tui Garden, 3. Kiwicare, 4. Seasol
- Asked ChatGPT "What are the best garden product brands in New Zealand?": 1. Yates, 2. Tui Garden, 3. Daltons, 4. Seasol, 5. Kiwicare
- Asked ChatGPT "What's the best garden product brand in New Zealand for healthy plants?": 1. Yates, 2. Daltons, 3. Tui Garden
- Searched Google, AI Overview "weed killer nz": 1. Kiwicare, 2. Yates
- Searched Google, AI Overview "garden fertiliser nz": 1. Yates

Not named in any answer: Living Earth and GroSafe.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Kiwicare changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Kiwicare in New Zealand fell from 1K to 950.
- Across the 12 months ending September 2026, Kiwicare’s share of searches among garden product brands in New Zealand peaked at 21.1% in May 2026 and was lowest at 11.9% in August 2026.
- Across the 12 months ending September 2026, Kiwicare’s share of searches among rodent bait brands in New Zealand increased from 5% to 11.7%.
- Across the 12 months ending September 2026, Kiwicare’s share of searches among rodent bait brands in New Zealand peaked at 20.9% in April 2026 and was lowest at 5% in October 2025.

## How did search popularity change for New Zealand garden product brands in September 2026?

- In September 2026, Tui Garden gained share of searches among garden product brands in New Zealand, from 19.7% to 22.2%.
- In September 2026, Kiwicare gained share of searches among garden product brands in New Zealand, from 11.9% to 13.1%.
- In September 2026, Seasol gained share of searches among garden product brands in New Zealand, from 3.8% to 4.4%.
- In September 2026, Yates lost share of searches among garden product brands in New Zealand, from 11% to 9.1%.
- In September 2026, Living Earth lost share of searches among garden product brands in New Zealand, from 7% to 5.4%.
- In September 2026, Daltons lost share of searches among garden product brands in New Zealand, from 44.4% to 43.6%.

## How did search popularity change for New Zealand rodent bait brands in September 2026?

- In September 2026, Talon gained share of searches among rodent bait brands in New Zealand, from 5.2% to 8.3%.
- In September 2026, Yates lost share of searches among rodent bait brands in New Zealand, from 82.8% to 80%.
- Estimated monthly branded searches for Kiwicare in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garden product brands | 1K | 13.5% | 3 |
| Nov 2025 | Garden product brands | 1K | 15.5% | 3 |
| Dec 2025 | Garden product brands | 950 | 17.1% | 2 |
| Jan 2026 | Garden product brands | 1.1K | 18% | 2 |
| Feb 2026 | Garden product brands | 950 | 18.3% | 2 |
| Mar 2026 | Garden product brands | 990 | 16.9% | 3 |
| Apr 2026 | Garden product brands | 1K | 19.4% | 3 |
| May 2026 | Garden product brands | 1K | 21.1% | 2 |
| Jun 2026 | Garden product brands | 700 | 15.9% | 2 |
| Jul 2026 | Garden product brands | 680 | 15% | 3 |
| Aug 2026 | Garden product brands | 660 | 11.9% | 3 |
| Sep 2026 | Garden product brands | 950 | 13.1% | 3 |
| Oct 2025 | Rodent bait brands | 40 | 5% | 2 |
| Nov 2025 | Rodent bait brands | 40 | 5% | 2 |
| Dec 2025 | Rodent bait brands | 70 | 11.9% | 2 |
| Jan 2026 | Rodent bait brands | 70 | 11.7% | 2 |
| Feb 2026 | Rodent bait brands | 70 | 13.7% | 2 |
| Mar 2026 | Rodent bait brands | 110 | 16.2% | 2 |
| Apr 2026 | Rodent bait brands | 140 | 20.9% | 2 |
| May 2026 | Rodent bait brands | 140 | 20.9% | 2 |
| Jun 2026 | Rodent bait brands | 110 | 18.6% | 2 |
| Jul 2026 | Rodent bait brands | 90 | 18.8% | 2 |
| Aug 2026 | Rodent bait brands | 70 | 12.1% | 2 |
| Sep 2026 | Rodent bait brands | 70 | 11.7% | 2 |

## How are Kiwicare’s branded searches counted?

Brandwave collects information about searches that people make online using Kiwicare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kiwicare”
- “kiwicare rat bait”

## Which garden product brands compete with Kiwicare?

- [Daltons](/demand/nz/brands/daltons): Head-to-head: /demand/nz/compare/daltons-vs-kiwicare
- [Tui Garden](/demand/nz/brands/tui-garden): Head-to-head: /demand/nz/compare/kiwicare-vs-tui-garden
- [Yates](/demand/nz/brands/yates): Head-to-head: /demand/nz/compare/kiwicare-vs-yates
- [Living Earth](/demand/nz/brands/living-earth): Head-to-head: /demand/nz/compare/kiwicare-vs-living-earth
- [Seasol](/demand/nz/brands/seasol): Head-to-head: /demand/nz/compare/kiwicare-vs-seasol
- [GroSafe](/demand/nz/brands/grosafe)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kiwicare: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/kiwicare

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kiwicare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
