--- title: "KitchenAid: search popularity and Share of Search in New Zealand" description: "KitchenAid makes small kitchen appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/kitchenaid" publisher: "Brandwave" --- # KitchenAid: search popularity and Share of Search in New Zealand KitchenAid makes small kitchen appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: KitchenAid - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among small kitchen appliance brands**: 9.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Small kitchen appliance brands | 5 | 9.8% | 13.5K | | Stand mixer brands | 3 | 16.7% | 13.5K | - [Small kitchen appliance brands](/demand/nz/categories/nz-kitchen-appliance-brands) - [Stand mixer brands](/demand/nz/categories/nz-stand-mixer-brands) ## How has branded search demand for KitchenAid changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for KitchenAid in New Zealand held steady, from 13K to 13.5K. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 13.1% in December 2025 and was lowest at 9.8% in August 2026. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands in New Zealand decreased from 20.4% to 16.7%. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands in New Zealand peaked at 25.4% in November 2025 and was lowest at 16.7% in August 2026. - Across the 11 months ending August 2026, KitchenAid fell from 2nd to 3rd among stand mixer brands in New Zealand. ## How did search popularity change for New Zealand small kitchen appliance brands in August 2026? - In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%. - In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%. - In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%. - Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026. - KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026. - Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026. ## How did search popularity change for New Zealand stand mixer brands in August 2026? - In August 2026, Smeg gained estimated Share of Search among stand mixer brands in New Zealand, from 22.3% to 27.8%. - In August 2026, Breville lost estimated Share of Search among stand mixer brands in New Zealand, from 40.6% to 36%. - In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands in New Zealand, from 17.8% to 16.7%. - Estimated monthly branded searches for Kenwood in New Zealand rose 11.9% over 11 measured months, from 7.3K to 8.2K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Small kitchen appliance brands | 13K | 10.2% | 5 | | Nov 2025 | Small kitchen appliance brands | 20.6K | 13% | 3 | | Dec 2025 | Small kitchen appliance brands | 20.9K | 13.1% | 3 | | Jan 2026 | Small kitchen appliance brands | 14K | 11.3% | 5 | | Feb 2026 | Small kitchen appliance brands | 11.4K | 11.9% | 5 | | Mar 2026 | Small kitchen appliance brands | 11.9K | 11.6% | 5 | | Apr 2026 | Small kitchen appliance brands | 13.4K | 11.1% | 5 | | May 2026 | Small kitchen appliance brands | 15.8K | 11.7% | 5 | | Jun 2026 | Small kitchen appliance brands | 14.7K | 10.6% | 5 | | Jul 2026 | Small kitchen appliance brands | 14.9K | 10.3% | 5 | | Aug 2026 | Small kitchen appliance brands | 13.5K | 9.8% | 5 | | Sep 2026 | Small kitchen appliance brands | — | — | — | | Oct 2025 | Stand mixer brands | 13K | 20.4% | 2 | | Nov 2025 | Stand mixer brands | 20.6K | 25.4% | 2 | | Dec 2025 | Stand mixer brands | 20.9K | 25% | 2 | | Jan 2026 | Stand mixer brands | 14K | 21.4% | 2 | | Feb 2026 | Stand mixer brands | 11.4K | 22% | 2 | | Mar 2026 | Stand mixer brands | 11.9K | 21.6% | 2 | | Apr 2026 | Stand mixer brands | 13.4K | 20.9% | 2 | | May 2026 | Stand mixer brands | 15.8K | 22.8% | 2 | | Jun 2026 | Stand mixer brands | 14.7K | 21.2% | 2 | | Jul 2026 | Stand mixer brands | 14.9K | 17.8% | 3 | | Aug 2026 | Stand mixer brands | 13.5K | 16.7% | 3 | | Sep 2026 | Stand mixer brands | — | — | — | ## How is KitchenAid measured? Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kitchenaid” - “kitchenaid air fryer” - “kitchenaid artisan” - “kitchenaid artisan 5 quart mixer” - “kitchenaid artisan mixer” - “kitchenaid artisan stand mixer” - “kitchenaid attachments” - “kitchenaid blender” - “kitchenaid bowls” - “kitchenaid briscoes” - “kitchenaid co nz” - “kitchenaid food mixer” - “kitchenaid foodprosessor” - “kitchenaid hand mixer” - “kitchenaid ice cream attachment” - “kitchenaid ice cream maker” - “kitchenaid kettle” - “kitchenaid mincer” - “kitchenaid mixer” - “kitchenaid mixer attachments” - “kitchenaid near me” - “kitchenaid nz” - “kitchenaid online” - “kitchenaid pasta attachment” - “kitchenaid sausage grinder” - “kitchenaid stand mixer” - “kitchenaid toaster” ## Which small kitchen appliance brands compete with KitchenAid? - [Ninja](/demand/nz/brands/ninja-kitchen) - [Breville](/demand/nz/brands/breville): Head-to-head: /demand/nz/compare/breville-vs-kitchenaid - [Philips](/demand/nz/brands/philips): Head-to-head: /demand/nz/compare/kitchenaid-vs-philips - [Thermomix](/demand/nz/brands/thermomix): Head-to-head: /demand/nz/compare/kitchenaid-vs-thermomix - [Kenwood](/demand/nz/brands/kenwood): Head-to-head: /demand/nz/compare/kenwood-vs-kitchenaid - [Russell Hobbs](/demand/nz/brands/russell-hobbs): Head-to-head: /demand/nz/compare/kitchenaid-vs-russell-hobbs - [Sunbeam](/demand/nz/brands/sunbeam) - [Tefal](/demand/nz/brands/tefal) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "KitchenAid: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/kitchenaid This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.