--- title: "King’s Choice: search popularity in New Zealand" description: "King’s Choice is a pasta and rice brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/kings-choice" publisher: "Brandwave" --- # King’s Choice: search popularity in New Zealand King’s Choice is a pasta and rice brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: King’s Choice - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pasta and rice brands**: 0.28% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pasta and rice brands | 10 | 0.28% | 30 | - [Pasta and rice brands](/demand/nz/categories/nz-pasta-and-rice-brands) ## Top pasta and rice brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, King’s Choice was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. King’s Choice is the eighth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | San Remo | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Barilla | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SunRice | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Diamond | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Pams | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Fortune | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ceres Organics | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | King’s Choice | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Delmaine | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Ben's Original | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pasta and rice brands - Asked ChatGPT "Which pasta or rice brand should I buy in New Zealand?": 1. San Remo, 2. Barilla, 3. Pams, 4. SunRice, 5. King’s Choice - Asked ChatGPT "What are the best pasta and rice brands in New Zealand?": 1. San Remo, 2. Diamond, 3. SunRice, 4. Fortune, 5. Ceres Organics, 6. Pams - Asked ChatGPT "What's the best pasta or rice brand in New Zealand for everyday cooking?": 1. San Remo, 2. Barilla, 3. SunRice, 4. King’s Choice - Searched Google, AI Overview "pasta brands nz": 1. Diamond, 2. Barilla, 3. San Remo, 4. Delmaine, 5. Ceres Organics - Searched Google, AI Overview "rice brands nz": 1. Pams, 2. SunRice, 3. Fortune, 4. Ceres Organics Not named in any answer: Ben's Original. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for King’s Choice changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for King’s Choice in New Zealand fell from 70 to 30. - Across the 12 months ending September 2026, King’s Choice’s share of searches among pasta and rice brands in New Zealand held steady, from 0.74% to 0.28%. ## How did search popularity change for New Zealand pasta and rice brands in September 2026? - In September 2026, Delmaine overtook Pams to rank 3rd among pasta and rice brands in New Zealand, with 12% of the searches. - In September 2026, Ceres Organics gained share of searches among pasta and rice brands in New Zealand, from 29.1% to 33.8%. - In September 2026, San Remo gained share of searches among pasta and rice brands in New Zealand, from 7.4% to 8.6%. - In September 2026, Fortune gained share of searches among pasta and rice brands in New Zealand, from 4.8% to 5.5%. - In September 2026, Barilla lost share of searches among pasta and rice brands in New Zealand, from 23.2% to 14.5%. - In September 2026, Pams lost share of searches among pasta and rice brands in New Zealand, from 11.2% to 10.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pasta and rice brands | 70 | 0.74% | 10 | | Nov 2025 | Pasta and rice brands | 70 | 0.8% | 10 | | Dec 2025 | Pasta and rice brands | 70 | 0.89% | 10 | | Jan 2026 | Pasta and rice brands | 70 | 0.74% | 10 | | Feb 2026 | Pasta and rice brands | 40 | 0.43% | 10 | | Mar 2026 | Pasta and rice brands | 40 | 0.36% | 10 | | Apr 2026 | Pasta and rice brands | 50 | 0.49% | 10 | | May 2026 | Pasta and rice brands | 50 | 0.41% | 10 | | Jun 2026 | Pasta and rice brands | 40 | 0.32% | 10 | | Jul 2026 | Pasta and rice brands | 40 | 0.34% | 10 | | Aug 2026 | Pasta and rice brands | 40 | 0.32% | 10 | | Sep 2026 | Pasta and rice brands | 30 | 0.28% | 10 | ## How are King’s Choice’s branded searches counted? Brandwave collects information about searches that people make online using King’s Choice’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kings choice” ## Which pasta and rice brands compete with King’s Choice? - [Ceres Organics](/demand/nz/brands/ceres-organics) - [Barilla](/demand/nz/brands/barilla) - [Delmaine](/demand/nz/brands/delmaine) - [Pams](/demand/nz/brands/pams) - [San Remo](/demand/nz/brands/san-remo): Head-to-head: /demand/nz/compare/kings-choice-vs-san-remo - [SunRice](/demand/nz/brands/sunrice): Head-to-head: /demand/nz/compare/kings-choice-vs-sunrice - [Ben's Original](/demand/nz/brands/bens-original): Head-to-head: /demand/nz/compare/bens-original-vs-kings-choice - [Fortune](/demand/nz/brands/fortune): Head-to-head: /demand/nz/compare/fortune-vs-kings-choice - [Diamond](/demand/nz/brands/diamond-pasta): Head-to-head: /demand/nz/compare/diamond-pasta-vs-kings-choice ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "King’s Choice: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/kings-choice This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kings-choice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.