---
title: "King Gee: search popularity and Share of Search in New Zealand"
description: "King Gee makes workwear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/king-gee"
publisher: "Brandwave"
---

# King Gee: search popularity and Share of Search in New Zealand

King Gee makes workwear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: King Gee
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among workwear brands**: 15.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Workwear brands | 3 | 15.2% | 920 |

- [Workwear brands](/demand/nz/categories/nz-workwear-brands)

## How has branded search demand for King Gee changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for King Gee in New Zealand rose from 750 to 920.
- Across the 11 months ending August 2026, King Gee’s estimated Share of Search among workwear brands in New Zealand increased from 13.5% to 15.2%.
- Across the 11 months ending August 2026, King Gee’s estimated Share of Search among workwear brands in New Zealand peaked at 15.4% in March 2026 and was lowest at 10.8% in July 2026.

## How did search popularity change for New Zealand workwear brands in August 2026?

- In August 2026, King Gee gained estimated Share of Search among workwear brands in New Zealand, from 10.8% to 15.2%.
- In August 2026, FXD gained estimated Share of Search among workwear brands in New Zealand, from 23.9% to 25.3%.
- In August 2026, Hard Yakka lost estimated Share of Search among workwear brands in New Zealand, from 61.9% to 55.6%.
- Estimated monthly branded searches for Mongrel in New Zealand fell 34.3% over 11 measured months, from 350 to 230 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Workwear brands | 750 | 13.5% | 3 |
| Nov 2025 | Workwear brands | 730 | 14.2% | 3 |
| Dec 2025 | Workwear brands | 550 | 14.5% | 3 |
| Jan 2026 | Workwear brands | 630 | 12.5% | 3 |
| Feb 2026 | Workwear brands | 700 | 14.3% | 3 |
| Mar 2026 | Workwear brands | 850 | 15.4% | 3 |
| Apr 2026 | Workwear brands | 810 | 14.6% | 3 |
| May 2026 | Workwear brands | 860 | 14.1% | 3 |
| Jun 2026 | Workwear brands | 700 | 11% | 3 |
| Jul 2026 | Workwear brands | 640 | 10.8% | 3 |
| Aug 2026 | Workwear brands | 920 | 15.2% | 3 |
| Sep 2026 | Workwear brands | — | — | — |

## How is King Gee measured?

Brandwave collects information about searches that people make online using King Gee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “king gee”
- “king gee boots”
- “king gee near me”
- “king gee nz”
- “king gee pants”
- “king gee shoes”
- “king gee shorts”
- “king gee work boots”
- “king gee work pants”
- “king gee work shirts”
- “king gee workwear”
- “kinggee”
- “kinggee nz”
- “kinggee shorts”
- “kinggee work pants”
- “kinggee workwear”

## Which workwear brands compete with King Gee?

- [Hard Yakka](/demand/nz/brands/hard-yakka): Head-to-head: /demand/nz/compare/hard-yakka-vs-king-gee
- [FXD](/demand/nz/brands/fxd): Head-to-head: /demand/nz/compare/fxd-vs-king-gee
- [Mongrel](/demand/nz/brands/mongrel): Head-to-head: /demand/nz/compare/king-gee-vs-mongrel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "King Gee: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/king-gee

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/king-gee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.